Joe Lemon
Sales Culture
The Sales Culture Podcast shares real conversations on how growth teams stay human as they scale with AI.Hosted by Joe Lemon, the show explores how sales, marketing, and revenue leaders are using AI to work smarter—without losing empathy, creativity, or trust. Each episode dives into what’s actually working in the field: from building better teams and customer experiences to redefining what “human connection” means in a digital world. It’s not about replacing people. It’s about helping people grow alongside technology.
Where to listen?
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Episodes
178. Trend Towards Project-based Work in AI Era (AUDIO) 11.11.2025 4:10
Adapting Sales Strategies in the AI Era In this episode of Sales Culture, host Joe Lemon delves into the evolving landscape of work, sales, and human connection in the AI age. Joe discusses how automation and AI are transforming the workplace and highlights the importance of integrating old-school sales principles with new AI-driven approaches. He shares insights from his own experiments and talks...
177. 2025 Podcast Renaissance 29.11.2024 9:46
How Podcasting Transforms Listeners into High-Quality Leads! Discover how your podcast can become an extraordinary lead generation tool, working around the clock to nurture high-quality leads. In this comprehensive video, explore the undervalued strategy of podcast guesting and its tremendous impact on generating and following up with business leads. Learn from successful examples like Trump and K...
176. 5x Sales Growth with the Category Evangelist Method - MedTech Sundays 29.07.2024 50:43
176. Boosting Sales with Category Evangelist Method feat. Joe Lemon In this episode of the Sales Culture Podcast, Joe Lemon delves into the Category Evangelist Method with guest Rasmus Basilier. They explore how this innovative method has 5x-ed sales in the medical device space by leveraging Key Opinion Leaders (KOLs), patient testimonials, and a dedicated category evangelist. Discover actionable...
175. Medical Device Sales Reps: Becoming Revolutionary 16.05.2024 2:31
MedTechSundays.com Connect with Joe Lemon Show Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ Youtube.com/@MedTechSundays It's time we stop being so reactive. Medical device sales reps, it's time to get out of the lane of waiting for our ideal clients or hospitals to reach out with POs. It's time to step up and start becoming revol...
174.Why the Best Salespeople are Also the Best Micro Marketers 19.04.2024 9:33
Ever wonder why some salespeople consistently crush their quotas? It's not just about the product - it's about mastering the intersection of sales and marketing skills . This episode dives deep into how strategic micro-marketing and powerful positioning can transform you from an average salesperson into a trusted advisor . Main Themes: The intersection of sales and marketing skills. Import...
173. The Creator Economy for Salespeople: Rise of the Category Evangelist 03.04.2024 4:55
Struggling to hit quotas with cold calls and low email open rates? This episode of the Sales Culture Podcast reveals a game-changing approach for B2B salespeople. Traditional advertising is broken! Learn how creators are getting robbed by platforms and discover a better way to monetize your expertise. Host Joe Lemon explains the concept of the "Category Evangelist" and how salespeople ca...
172. The Fatal Mistake Salespeople Make in MedTech (Especially Early in Careers) 21.03.2024 8:45
How to Avoid the Biggest Sales Mistake in Med Tech (and Most Industries) The Fatal Mistake Salespeople Make in healthcare sales is not having a strong "why" is crucial for success. Joe Lemon, host of the Sales Culture Podcast, dives deep into salespeople's fatal mistakes, especially those new to the MedTech space. In this episode, you'll learn: The one thing most salespeople miss that costs them...
171. Paul-Lukas Hoffschmidt : Mastering Prospecting and Data-Driven Strategies for Market Domination 20.02.2024 25:24
Tap into: SalesCulture.co -- How do MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world? In this episode of Sales Culture Podcast, host Joe Lemon delves into the evolving challenges of email marketing, social selling, and leveraging data for effective strategies in the medical technology industry. With guest Paul Lucas, founder of Alpha Sophia, they e...
170. Biz Dev Show: Leveraging Influencer Marketing, Social Media, and Targeted Outreach for Small Business Growth 02.02.2024 9:25
Sponsor: Workshop. PodcastGrowthPartners.com Connect on Linkedin: https://www.linkedin.com/in/joealexlemon Listen Now: SalesCulture.co How do you improve your business development strategies in 2024? In this podcast episode, Joe Lemon discusses business development strategies for small businesses and agencies in 2024. Minor tweaks to existing playbooks, such as influencer marketing and social medi...
169. #AVideoEveryDayUntilIGetHired 31.01.2024 4:38
The Most Effective Job Search Strategy You Haven't Tried Yet Connect with Juan Young Linkedin: https://www.linkedin.com/in/juan-young-b10712117/ Connect with Joe Lemon Linkedin: https://www.linkedin.com/in/joealexlemon/
168. Real Influence: Transforming B2B Sales into Industry Leaders 26.01.2024 7:25
Connect on LI: https://www.linkedin.com/in/joealexlemon/ In this episode Joe Lemon explores the evolution of the B2B sales professionals to become industry influencers. He differentiates between content creators and influencers, underscoring the latter's role as trusted authorities. Connect with Joe on Linkedin and keep the the conversation on the evolving landscape of B2B sales.
167. Rise of the Rogue Rep: Uncovering Six-Figure Side-Hustles in Healthcare 23.01.2024 9:56
Listen Now: Press Play Connect on Linkedin: https://www.linkedin.com/in/joealexlemon/ 🤔 How can industry experts leverage their knowledge to create lucrative opportunities in the healthcare space? In this episode of the Sales Culture podcast, Joe Lemon highlights the lucrative opportunities for those with healthcare expertise to establish side hustles as independent reps. The host illustrates ho...
166. Overcoming Podcast Fade: Strategies for B2B Content Creation 27.12.2023 2:02
Learn more - ShapingCultureMedia.com Connect on Social Recovery Lab Show YouTube: https://recoverylabshow.com/ Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - TheJoeLemonShow.com Podcast
165. Masterclass on Building Meaningful Connections with Podcasting 19.12.2023 4:39
How does podcasting help you connect with key accounts? In this podcast episode, Joe Lemon discusses the benefits of podcasting as a networking tool, particularly for connecting with key accounts and influential individuals in large companies. They share their experience of using podcast interviews to build relationships, emphasizing the importance of depth in conversations. The speaker also high...
164. Power of OPP (Other People's Podcast) 13.12.2023 15:15
Building an Army Word-of-Mouth Referrals with Podcast-Guesting Listen to the full episode 136 with Iggy Fanlo on Joe Lemon Show: https://www.thejoelemonshow.com/136 In this podcast episode, host Joe Lemon converses with Iggy Fanlo, CEO and founder of Cloud Med Spa. They discuss the company's go-to-market strategy, which heavily relies on podcast guesting for exposure and attracting healthcare...
163. ReShaping Healthcare: Rental-Based Models for Vet Rehab Clinics 09.12.2023 5:29
Here's a clip from FreshThoughtFriday on the Joe Lemon Show with Iggy Fanlo. We discussed the transformative potential of GLP-1 drugs in healthcare and their impact on various industries. Towards the end Iggy shares an idea for an AirBnB model for vet rehab practitioners. Listen to the full episode on the Joe Lemon Show: https://www.thejoelemonshow.com/136 Connect with Iggy Linkedin: https://w...
162. Two Keys to Unlocking Your Peak Performance 08.12.2023 10:53
In this podcast episode, host Joe Lemon discusses the importance of building high-performing teams and pushing oneself to new levels. He draws from his experience as a personal trainer and parallels this with the business world. Highlights the significance of flow states, control over one's work, and deep focus in achieving success. → Let’s Connect + hit the icon on my profile + tap into the J...
161. Authentic Content for Boring B2B Businesses with Rasmus Basilier 15.11.2023 19:55
In this episode of the Shaping Culture podcast, host Joe Lemon interviews Rasmus Basler, an authentic content performance coach. We discuss the importance of content for boring businesses. Rasmus advises against repurposing content, importance of short-form content. The conversation highlights the potential for businesses to leverage content marketing, with Rasmus emphasizing the importance of aut...
160. Mike Tomlin-isms, Steelers Training Camp, and Podcast Industry 10.08.2023 7:07
In this episode I share a clip from All Things Covered with Patrick Peterson and Bryant McFadden with Mike Tomlin during Steelers Training Camp. Listen to full episode: https://www.listennotes.com/podcasts/all-things-covered/mike-tomlin-kenny-pickett-0lABk3xQvsN/ Listen to the podcast - TheJoeLemonShow.com Connect with Joe Lemon InstaGram : https://www.instagram.com/joealexlemon/ Linkedin : http...
159. Jimmy Butler on Applying Heat Culture 11.07.2023 5:23
In this episode I share a clip from Jimmy Butler After beating the Boston Celtic in Game 7. "I don't call them role players, I call them teammates"- Jimmy Butler Talks After Game 7! → Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Create a free account - RecoveryLabShow.com Let's Connect Fresh Tho...
158. Mike O'Kelly on Optimizing Your Time, Surviving Outside Sales 05.07.2023 38:24
Mike’s Company Rithmai - https://www.rithmai.com/ Sales Builder Blueprint Listen to Surviving Outside Sales Podcast on Spotify - https://spoti.fi/3CXv3FI Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Create a free account - RecoveryLabShow.com Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/Fresh...
157. Decoding High-Performing, Healthy Sales Team | Season 5 03.07.2023 1:23
→ Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Create a free account - RecoveryLabShow.com Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Instagram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/
156. Summer Slowdown: How to Add Value During Slow Downs 29.06.2023 4:55
Welcome to today's episode where we'll be discussing how to add value during the summer months without dropping your rates. → Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Create a free account - RecoveryLabShow.com Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Insta...
155. Unleashing the Marketing Benefits of the Backyard Brawl is Back: Pitt vs. WVU 24.06.2023 15:21
In this episode, we're diving into the marketing benefits of the Backyard Brawl, the highly anticipated college football game between the University of Pittsburgh (Pitt) and West Virginia University (WVU). The Backyard Brawl is not just a rivalry game; it's a spectacle offering unique marketing advantages for universities and local businesses. Segment 1: The Backyard Brawl Tradition A brie...
154. Erik Grahovac on "What is your 30/60/90 plan?" | Medical Device Sales Interview Question 03.04.2023 2:58
Erik Grahovac. 👊 Coaching the Future of Medical Device Sales 👊Medical device sales influencer. Leading Leaders Former Football Coach Pharmaceutical Sales Rep 12-year Medical Device Sales Career Now, coaching people in the medical device world. Erik Grohavac is a Pittsburgh guy that started as an American football coach, pharmaceutical sales rep, medical device sales rep, and now medical device s...
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