Sales as Service

Your next client has already Googled you. That’s the core message personal brand strategist Darren Mass drives home in this high-impact episode. We explore how your digital footprint shapes perception long before discovery calls, and why personal brand is the invisible hand that accelerates (or derails) sales. If you’ve ever hesitated to post or wondered if your brand voice really matters—this is...

Welcome back to Sales as Service—and happy new year. To kick off Season 2, I’m sharing a special episode: my guest appearance on Melissa Snow’s Powerful Women Rising podcast. In this conversation, we unpack the relationship between marketing and sales—why they’re not the same thing, why marketing alone can leave you waiting, and what it looks like to create opportunity proactively without falling...

We’re closing out Season 1 with a minisode that’s part reflection, part field notes. When I launched this show, I didn’t realize how much it would shape my own consistency and confidence—especially after seeing how hard sales gets when you don’t have an online footprint you can lean on. For this wrap-up, I pulled one question I asked every guest: “What’s the best advice you’ve ever received about...

So many business owners chase the perfect pitch or sales strategy—while quietly avoiding the deeper question: Why don’t I feel ready to be seen? In this episode, I’m joined by Tricia Lanette, founder of Electric Paradise Creative and the “Fairy Godmother of Personal Branding.” But this conversation goes beyond visuals. We explore how confidence, clarity, and mindset impact your visibility, your sa...

If you’ve been curious about AI but hesitant to dive in, this conversation is designed for you. In this episode of Sales as Service , I sit down with AI strategist and GenX advocate Ed Weeks Jr. to strip away the hype and focus on what actually matters—practical, real-world applications that help agencies and service pros work smarter and sell more effectively. Ed shares how he rebuilt his busines...

As the year winds down, it’s easy to hit pause on your business development efforts. But what you do now will shape your Q1. This episode is your invitation to take inventory, revisit how you're showing up, and bring more intention into the way you lead and sell. Ryan O’Keeffe is a founder, father, and people promoter. He leads Jago, the first and only BCorp-certified personal brand consultan...

If your services feel hard to explain—or even harder to sell—this episode is for you. Tam Smith is joined by Rhiannon Franz, Founder and CEO of RhiVive Marketing, to unpack what really changes when you stop customizing everything and start productizing your expertise. Rhiannon helps ex-corporate pros simplify their messaging, position their value clearly, and create offers people actually understa...

Tired of cold pitches that miss the mark? In this Sales as Service mini episode, Tam breaks down what makes a “pitch slap,” how to fix it, and how to turn cold outreach into real conversations. Learn a four-step framework for writing messages that build trust, create dialogue, and convert with integrity. Help turn bad outreach into better sales - Submit a Pitch Slap Links & Resources: Join us...

If your brand is getting attention but not turning into action, you’re not alone—and you’re not broken. This week, I’m joined by Emily Paulsen, founder of Electric Collab , a psychology-based brand studio that helps founders go from "getting seen" to getting chosen . With a background that spans global brands like Abercrombie & Fitch and The Wendy’s Company, Emily brings a grounded,...

In a successful sales process, you actually spend the least amount of time selling. The real work happens long before the discovery call—when you’re shaping the story that speaks for you. In this episode, I sit down with Hersh Rephun, brand strategist, storyteller, and host of the Yes Brand podcast, to talk about how brand clarity and authentic messaging drive trust, connection, and conversion. He...

Too many founders hold back from selling because they think they’re just not cut out for it. But today’s guest, Joshua Schulman, is here to challenge that belief.  As a communication coach with a background in public speaking, acting, and even poker, Joshua helps entrepreneurs ditch the “natural salesperson” myth and replace it with real, repeatable skill. In this episode, we dig into why performa...

If you’ve ever felt like you’re doing all the things —posting here, showing up there, and still wondering why it’s not translating into sales—this episode is for you. I’m joined by podcast strategist and founder of iMoves Management , Tahjma VanBuren, for a conversation about what happens when you stop chasing every channel and start showing up with intention . We talk about how to shift from cont...

Revenue isn’t just about reach—it’s about clarity. In this episode, I’m joined by website messaging expert Krista Walsh to talk about how your website can actually support your sales process. We explore the shift from “here’s who I am” copy to content that meets your clients where they are—specifically in the moment they’re ready to hire. Whether you’re running a creative agency, coaching business...

Revenue looks great on paper—but is it turning into profit you can actually use?  I’m joined by Chris Ortega, CEO of Fresh FP&A, to unpack the habits and small decisions that make the difference. We dig into the two numbers every owner should watch each week, the sneaky places profit leaks (and how to plug them), and a few simple cash moves you can start this month to pay yourself, support you...

So many of us start our businesses with big hearts and a drive to serve—only to find ourselves uncomfortable (even apologetic) when it comes time to charge for our work.  In this episode, I’m joined by Reland Logan, founder of Gray Digital Marketing and creator of the Luxe Invite Framework. We unpack what it looks like to build a sales funnel where every step is paid, why confidence is often the m...

If you've been telling yourself you'll "get serious about email marketing" someday—this is the episode to make that day today. In this conversation, I’m joined by Tracy Beavers, Visibility & List Growth Strategist and host of the Create Online Business Success podcast. Tracy helps business owners build simple, organic systems that grow their email list and generate leads ev...

Most small business owners wrestle with the same question: is it a sales problem or a marketing problem? I recently recorded our very first Sales as Service LIVE office hours - and Shannon Kinney, Founder & CEO of Dream Local Digital, joined me to dig into exactly that. Shannon brings more than 30 years of leadership experience building scalable digital strategies for brands like LinkedIn, Goo...

You don’t need more leads - you need the right ones.  In this episode, I sat down with Jamie Cox, a Nashville-based brand and marketing strategist who helps B2B service providers get off the content hamster wheel by getting crystal clear on who they serve - and just as importantly, who they don’t. Jamie’s approach to brand strategy isn’t about logos or color palettes. It’s about making your brand...

When Studio Three 49 shifted from all-things digital to a focus on sales systems, I ran right into the same inconsistency many of my clients face - a thin digital footprint. Blogging felt like a slog. Video was a hard no. But talking? That I could do. In this episode, I’m joined by Jess Milanes, founder of KNWN, a boutique agency that helps founders turn one recorded conversation into a full conte...

When we talk about scaling a service business, we often focus on tactics, funnels, and conversion rates. But what if the real lever for growth was… gratitude? In this episode of Sales as Service , I’m joined by Sloane Scott—Chaos Pilot and strategic advisor to 80+ founder-led businesses, including more than 30 that scaled to exit. We talk about what it actually looks like to weave gratitude into y...

In this week's episode of Sales as Service , I'm joined by Andrew Brummer, CEO of The Ardunan Village and author of the insightful book, You Decide . Andrew brings a refreshing perspective to networking and relationship-building, emphasizing authenticity, intentionality, and genuine human connection—particularly on LinkedIn. Andrew shares his personal journey, from navigating career unce...

Carl Cleanthes, founder of Epic Made, joins me to talk about how he built a thriving creative studio by staying rooted in purpose, clarity, and aligned clients. With nearly two decades in business, Carl shares what helped Epic Made outlast trends and grow without compromising its creative core. We dive into his niche-focused approach, the intentional way he filters for clients, and how AI has foun...

In this episode, I talk with Natasha Walstra, founder of NearPoint Strategies, about how business owners, especially introverts, can leverage LinkedIn to build genuine relationships and grow their business without feeling salesy.  Natasha shares her journey from struggling with cold calling as a sales development rep to discovering how authentic engagement and strategic personal branding on Linked...

In this episode, I talk with Devin Lee, systems strategist and the Founder behind helping overwhelmed business owners create custom processes that simplify operations. Devin specializes in transforming chaos into clarity, enabling businesses to scale efficiently without hitting plateaus. She shares her expertise in streamlining workflows, automating tasks, and implementing effective delegation str...

In this episode, I chat with Amber Irwin from Social Speak Network about transforming your social media presence into a powerful, strategic tool for business growth. Amber shares her effective method for maximizing productivity: dedicating just one hour per day to create impactful short-form videos that fuel your content strategy across multiple platforms. Amber emphasizes the importance of treati...