Sales as Service

In this episode, I talk with Nelson Dickson, founder of C3 Creations, about the power of relationships in sales. Nelson shares how he built his marketing brokerage by focusing on genuine connections rather than transactions. As a self-described introvert, he changed his approach to networking by asking "How can I help?" instead of "What can I get?" Key takeaways: 60-70% of Nels...

In this episode, I talk with Devin Lee, systems strategist and the Founder behind helping overwhelmed business owners create custom processes that simplify operations. Devin specializes in transforming chaos into clarity, enabling businesses to scale efficiently without hitting plateaus. She shares her expertise in streamlining workflows, automating tasks, and implementing effective delegation str...

Too many founders hold back from selling because they think they’re just not cut out for it. But today’s guest, Joshua Schulman, is here to challenge that belief.  As a communication coach with a background in public speaking, acting, and even poker, Joshua helps entrepreneurs ditch the “natural salesperson” myth—and replace it with real, repeatable skill. In this episode, we dig into why performa...

In this re-release episode, I talk with Elizabeth Howell, owner of Howell Media, about the power of organic marketing for small business owners and solopreneurs. Elizabeth shares how she helps entrepreneurs fight marketing indecision by focusing on just two powerful strategies: LinkedIn and podcast guesting. As someone with extensive media experience, she discovered this combination gives the bigg...

There's a point in every founder's journey where doing great work stops being enough. The habits that built the business — staying close to delivery, saying yes, solving every problem — quietly become the ceiling. In this episode, Sarah Still, COO and Enterprise Value and Exit Strategist with RAYNE IX, joins Tam to talk about what it actually takes to build an agency that doesn't de...

Natasha Golinsky is the founder of On Purpose Projects, a certified women-owned full-stack web development agency specializing in complex, custom builds — Shopify, WooCommerce, web apps, and API integrations. She's been running it for over 11 years, built it entirely by accident, and has never written a single line of code herself. In 2024, a stage two breast cancer diagnosis forced her to st...

What does it mean when your offer stops converting? Most founders go straight to the copy — rewriting, repositioning, polishing. Becca Camp says that's usually the wrong place to look. In this live episode recording, we get into the deeper reason offers don't land, and it has everything to do with what's happening in your body when you're in the room. Becca is the founder of Fe...

For a lot of women founders, being “the one who handles everything” becomes part of our identity. At first, it feels like a strength. We become dependable, resourceful, capable. We figure things out. We solve problems. We carry the business on our backs because that’s what it takes to get something off the ground. But eventually, the same habits that helped us build the business begin limiting its...

The longer you’re in business, the more you realize—this isn’t just about strategy. It’s about how you see yourself. In this episode, I sit down with Samantha Kaye Harris, Workforce Retention and Confidence Strategist, to unpack what’s really happening beneath the surface for so many female founders and business owners. We get into the conditioning that keeps us second-guessing, waiting for valida...

If your pipeline feels inconsistent, it’s easy to assume you need more leads, more content, or more visibility. But what if the real issue isn’t volume—it’s clarity? In this episode, I sit down with messaging strategist Stacy Eleczko to unpack why so many service-based founders struggle to convert interest into real conversations—and how unclear, overly safe messaging is often the root cause. We t...

Referrals are a strong signal that your work matters—but they’re not a strategy you can rely on long term. In this conversation, I sit down with leadership coach Kimberly Boyd to talk about what happens when a referral-based business starts to feel inconsistent—and what it takes to build something more stable. When we started working together, Kimberly’s business was built almost entirely on word-...

Somewhere along the way, sales became more complicated than it needs to be. Funnels, tech stacks, automation all before we ever have a real conversation. But when you strip it back, every new client opportunity comes down to four simple steps: finding the right people, connecting with them, nurturing the relationship, and making an offer when there’s a genuine fit. In this episode, I’m joined by S...

We’ve been taught that consistency and visibility are the keys to growth. Show up, post regularly, build an audience—and the clients will follow. But what happens when the content is working and the sales aren’t? In this conversation, I sit down with Ashley Kruse to unpack the gap between attention and decision. We get into what actually drives someone to take action, what needs to be in place bef...

There’s a lot of people out there who do what you do. From the outside, it can feel like you’re competing on the same offer, the same services, the same outcomes. But what actually sets your business apart isn’t what you sell—it’s the experience of working with you. In this conversation, I sit down with Vance Morris, former Disney leader turned entrepreneur, to break down how customer experience d...

What if the version of success you’ve been chasing is not actually the one you want? In this episode, I sit down with Erin Hines, founder of Darn Good Business Coach, to talk about the pressure so many business owners feel to keep doing more, growing bigger, and pushing harder. We unpack the conditioning behind that mindset and explore what it looks like to build a business that feels aligned with...

What if one of the biggest growth opportunities in your business isn’t finding the next client, but keeping the ones you already worked so hard to win? In this episode, I’m joined by Erica Wood, founder of Client Journey Advisors. Erica helps growing service-based businesses transform reactive service delivery into intentional, scalable client journeys that build trust and reduce churn. We talk ab...

We've all been there — refreshing our analytics, watching a post disappear into the void, and wondering why the clients aren't coming. But what if the algorithm isn't actually the problem? In this solo minisode of Sales as Service, I'm breaking down why content alone was never meant to carry the full weight of your business development — and what to do instead. We explore: Why...

For so many women — especially those of us who built our careers inside structured environments — waiting to be chosen becomes second nature. We wait for the promotion, the opportunity, the client, the seat at the table. But at some point, the waiting stops working. In this episode of Sales as Service , I sit down with Kirstin Brenders, Online Business Mentor and Founder of Kirstin Brenders &...

Longevity in business isn’t built on intensity. It’s built on discipline and consistency. In this episode, I sit down with Laura Patterson, Founder and President of VisionEdge Marketing, a strategic growth consulting firm she launched in 1999. With more than 25 years of experience helping companies drive measurable growth, Laura shares what it really takes to build a business that endures. We unpa...

Sales has never been more automated. AI can write your emails, personalize outreach, and schedule follow-ups. But as tools multiply, something important is getting lost: the discipline of direct, human connection. In this episode of Sales as Service , I sit down with Bryan Coble, President of ACC Go to Market Consulting, to unpack why relationship-based business development is not passive — it’s a...

Facts tell—but stories sell. In this episode of Sales as Service , I’m joined by Kendall Cherry, founder and executive ghostwriter at The Candid Collective, for a conversation about what story-driven sales actually looks like in practice. We explore why so many founders are creating content that resonates emotionally but fails to convert—and what’s usually missing when that happens. Kendall breaks...

Selling isn’t just a skill. It’s emotional. And for many women founders and service-based business owners, that emotional weight shows up as guilt, second-guessing, and a constant fear of “doing it wrong.” In this episode of Sales as Service , Tam Smith sits down with Dr. Nadia Brown for a candid conversation about what really holds women back from consistent revenue. Together, they unpack why sel...

As founders, we spend a lot of time thinking about how to attract clients—offers, messaging, pipelines, and conversion. But what often gets overlooked is the internal foundation that makes sales sustainable in the first place. In this episode, I’m sitting down with Brooke M. Dukes, Founder of BMD Consulting, to explore why culture isn’t a “later” problem and how leadership, communication, and inte...

For a long time, sales has been framed as persuasion—pitch harder, prove value, create urgency. But modern buyers don’t want pressure. They want confidence, clarity, and a partner who understands their risk. In this episode of Sales as Service , I’m joined by Travis Pomposello, former media executive turned advisor, to explore the mindset shift creative agency owners must make to move from vendor...

You’ve built the thing. The offer works. Clients are saying yes. But behind the scenes, the business feels heavier than it should. In this episode of Sales as Service , I’m joined by Gary Fredericks, CEO and Co-Founder of OnPoint Partners, to talk about what happens after early traction—when internal structure becomes just as important as external sales and marketing. We explore how founders and s...