SaaS Stories

In this episode of SaaS Stories , Catherine Ashton, Founder and CEO of Critical Info , shares how she built a platform to simplify end-of-life planning after experiencing the overwhelming administrative burden that follows a loss. We explore how Critical Info helps people navigate complex decisions with clarity, including Catherine’s guide, My Loved One Died. What Do I Do Now? , which supports fam...

In this episode of SaaS Stories , Anthony Nitsos, Founder of SaaS Gurus and a seasoned SaaS CFO, breaks down the financial strategy shifts founders need to scale sustainably, not spiral. We explore the key metrics that matter most, from ARR and CAC to retention and cash flow forecasting, and why financial execution is often the missing layer in venture-backed GTM growth. Anthony also shares practi...

In this episode of SaaS Stories , Tom Larter, CEO of WithYouWithMe , shares how the organisation grew from supporting military veterans into a global talent platform championing disadvantaged groups at scale. We explore how Tom’s leadership background has shaped a culture of listening, simplicity, and alignment, and why shared vision becomes even more critical through rapid shifts in AI and the ev...

In this episode of SaaS Stories , Kate O'Keefe, Co-Founder of Heatseeker , shares why rigorous experimentation and A/B testing are often the real drivers of startup success, not just big ideas. We explore how Heatseeker is transforming market research through data-driven insights, and the unexpected pivots that emerged when early traction came from competitor analysis rather than the original...

In this episode of SaaS Stories , Becky Lawlor, Founder of Redpoint Content , shares why original research has become one of the most powerful levers for trust, differentiation, and demand generation in B2B SaaS marketing. We explore how buyer expectations are shifting, why niche insights outperform generic content, and how research-led strategies can strengthen ABM engagement and GTM execution th...

In this episode of SaaS Stories , Matt Perrott, Co-Founder of BuildPass , shares how the platform is transforming construction management for small builders through simple, user-first software design. We explore the challenges of scaling in a fragmented construction tech market, the execution systems behind BuildPass’s growth, and how adoption depends on reducing friction across workflows. Matt al...

In this episode of SaaS Stories , Fynn Glover, Founder of Schematic , shares why pricing and packaging are some of the most critical execution levers for long-term SaaS growth. We explore how companies can better understand willingness to pay, avoid common pricing pitfalls, and build monetisation systems that evolve with customer value and GTM maturity. Fynn also breaks down the role of feature fl...

In this episode of SaaS Stories , James Wilton, Founder of Monevate , shares why SaaS pricing must be dynamic, strategic, and aligned to evolving market expectations. We explore common pricing mistakes, the role of packaging in capturing value, and how AI is reshaping monetisation formats across modern SaaS businesses. James also breaks down how to communicate price changes with confidence, avoid...

In this episode of SaaS Stories , Chai Bade, Founder of BunchUps , shares his journey from mechanical engineer to growth marketer, and why storytelling and human connection remain at the heart of sustainable SaaS growth. We explore how BunchUps is helping people build meaningful relationships, the role of buyer psychology in demand generation, and why understanding customer personas is essential f...

In this episode of SaaS Stories , James Rose, Founder of Content Snare , shares how a frustrating agency problem became a scalable SaaS platform transforming the way businesses collect client content. We explore how Content Snare found product-market fit through customer feedback, niche validation, and community-led demand generation, including an unexpected growth opportunity in the accounting se...

In this episode of SaaS Stories , Kate Shanahan, Co-Founder of Brieff , shares how the platform is helping accounting firms strengthen advisory services and deliver more client-centric outcomes. We explore founder-led growth, the importance of trust and personal connection in competitive markets, and what it takes to expand into new regions like the UK through clear GTM execution. Kate also unpack...

In this episode of SaaS Stories , Jeff Greenfield, Founder of Provalytics , unpacks one of marketing’s biggest challenges: understanding which advertising investment is actually driving revenue outcomes. We explore how modern attribution is evolving beyond clicks toward impression-based measurement, buyer journey visibility, and smarter decision-making when budgets are tight. Jeff also shares why...

In this episode of SaaS Stories , Jose Moreno, Founder of Neulight , shares his journey from Microsoft and Netflix to building an education technology platform focused on improving student outcomes through personalised support. We explore lessons from scaling systems in high-growth environments, why user satisfaction and real problem discovery matter more than ideas, and how founders can stay resi...

In this episode of SaaS Stories , Bill Wilson from Pace Pricing shares why transparent pricing is one of the most powerful levers for building trust and accelerating SaaS growth. Having coached over 400 SaaS founders, Bill breaks down the risks of opaque pricing, how small pricing adjustments can unlock significant revenue impact, and why value-based execution matters more than legacy per-user mod...

In this episode of SaaS Stories , Roann Junio-Hartman, CEO of Cobber , shares how personal adversity became the foundation for building an Uber-like platform for second-hand furniture delivery. We explore how Cobber identified a clear market gap during the pandemic, scaled with limited capital, and built execution systems through global team support and partnerships, including with the Salvation A...

In this episode of SaaS Stories , Corey Morris, CEO of Voltage , shares how mastering SEO can become a strategic growth engine for SaaS companies navigating competitive markets. We explore why specialisation matters, how SEO success requires cross-functional execution across UX, IT, and compliance, and why helpful, context-driven content now outperforms traditional keyword tactics. Corey also unpa...

In this episode of SaaS Stories , Jan Mielke-Schwartz, a leader in forensic fraud research, introduces her concept of Authentic Intelligence , the integration of IQ, EQ, and spiritual intelligence to shape purposeful work and resilient leadership. We explore how aligning mental, emotional, and spiritual strengths can drive personal transformation, improve decision-making, and create more empatheti...

In this episode of SaaS Stories , Vaughan Shanks, CEO and Co-Founder of Cydarm Technologies , shares his journey from early tech enthusiast to building cybersecurity solutions for today’s rapidly evolving threat landscape. We explore how digital transformation, geopolitical tension, and pandemic-driven shifts have reshaped security priorities for SaaS companies, and why execution systems must bala...

In this episode of SaaS Stories , Patrick Gentry, Co-Founder and CEO of Sprout Solutions , shares how Sprout scaled from a personal HR pain point into one of the Philippines’ leading B2B SaaS platforms for payroll and workforce automation. We explore why sales-led execution was critical to Sprout’s growth, how landing the first enterprise customer accelerated product and operational maturity, and...

In this episode of SaaS Stories , Rachael McBrearty, Chief Customer Officer at Evisort , shares how customer success and AI-driven automation are reshaping enterprise SaaS execution. Drawing on her experience at Cisco and LeanData, Rachael unpacks why trust and long-term value delivery matter more than product features, especially in complex buying environments with multiple stakeholders. We explo...

In this episode of SaaS Stories , Natalie MacLees, Co-Founder of N Squared , shares how she bootstrapped a thriving SaaS business through resilience, scrappy execution, and deep customer focus. We explore lessons from failed partnerships, building with aligned values, and why automation and accessibility can become powerful growth enablers for small teams scaling through key milestones. Natalie al...

In this episode of SaaS Stories , Saurabh Jain, Executive Chairman at TrialKey , shares his journey from software developer to scaling multiple healthcare SaaS ventures, including a successful exit to Telstra. We explore how TrialKey is transforming clinical trials with AI-powered prediction and generative automation, and the strategic pivots required to focus execution through high-stakes growth...

In this episode of SaaS Stories , Kevin Lasser, Co-Founder of RevKeep , shares how he transitioned from investor to healthcare SaaS founder, building a platform that simplifies complex revenue cycle and audit workflows. We explore the importance of customer validation, designing intuitive systems in highly regulated markets, and the execution discipline required to scale healthcare technology thro...

In this episode of SaaS Stories , Eddie Lin, Founder of NexusEdge , shares his unconventional journey from electrical engineering and investment banking to building an EdTech SaaS platform reshaping higher education. We explore the unique GTM challenges of selling into education, where end users and decision-makers are often different, and why customer insight and networking are essential for scal...

In this episode of SaaS Stories , Martin Garvey from Gong shares how data-driven execution is transforming modern SaaS sales strategies. We explore how Gong is helping revenue teams improve deal visibility, multi-thread stakeholder engagement, and shorten sales cycles through AI-powered insights and automation. Martin also unpacks why trust and genuine customer connection remain central to long-te...