SaaS Stories

Trust doesn’t usually die in a dramatic blow up. It dies in the small moments leaders let slide: the awkward conversation that never happens, the “brilliant” employee who gets away with bad behaviour, the silence that lets rumours do the talking. Gearl Loden joins us to share the thinking behind his new book, Before It Breaks, and why trust is the foundation that makes decisions faster, teams calm...

When the travel agency industry vanished overnight, Nik Froehlich saw what was coming for every industry and built a business to help them navigate it. In this episode of SaaS Stories , the President & CEO of Saritasa shares why 20+ years of bridging business and technology still comes down to one thing: people who can speak both languages.  From coaching CEOs through digital transformation to...

Is your SaaS business growing but somehow still feeling stuck? You might be spending 80% of your energy on the wrong 20% of clients. In this episode of SaaS Stories , host Jo is joined by Christine Day, B2B growth strategy consultant, published author, software developer, and fractional CMO, to explore the 80/20 Growth Strategy and what it really means for SaaS businesses trying to break through g...

Short and sweet episode on the fundamentals of Account-Based Marketing (ABM) . The fastest way to waste a B2B SaaS budget is to market to the wrong accounts, then call it “pipeline”. Joana sits down with Nigel Houghton, co-founder of Hat Media , to unpack what actually changed in B2B sales and marketing over the last 20 years and why those changes make account-based marketing a must for enterprise...

Want a marketing edge that still works when algorithms shift and feeds overflow? We dive deep with publisher and ghostwriter Henry DeVries to show why story beats noise and how a single book, paired with the right stages, can turn your expertise into inbound demand and high‑value clients.  Henry lays out his “Magnificent Seven” for converting pages into pipeline: run small online seminars, speak o...

In this episode of SaaS Stories , Vadim Rogovskiy, Founder and CEO of EVE , shares how AI-first sales execution is reshaping B2B SaaS growth and why most teams are leaving revenue hidden inside their inboxes. We explore how acquiring a legacy SaaS business uncovered hundreds of untouched opportunities, inspiring EVE to turn real email conversations into a live, prioritised sales funnel without cha...

In this episode of SaaS Stories , Thomas Waites, seasoned CRO and enterprise SaaS advisor, shares how strong sales culture and revenue alignment transform teams into predictable growth engines. We explore why founder-led sales builds empathy and speeds decision making, how enterprise deals still close on emotion backed by proof, and how technical founders can shift from feature-focused pitches to...

Most SaaS founders chase a bigger TAM, but Arman Eshraghi, Founder and CEO of Qrvey , argues the real advantage comes from winning smaller, high-pain markets where focus and execution matter most. In this episode of SaaS Stories , we unpack how embedded analytics and AI built for multi-tenant B2B SaaS can outperform generic dashboards, and how customer education drives stronger demand generation t...

One urgent email sparked everything for Sam Spencer, CEO of Aristotle Metadata , when a European health agency requested a solution no competitor could deliver. That moment of clear product-market fit became the foundation for a decade of focused SaaS growth. In this episode of SaaS Stories , we explore the unglamorous realities of scaling B2B software, from competing with spreadsheets to building...

AI is not taking your job, but someone who knows how to use it will. In this episode of SaaS Stories , Amy Farner shares a practical playbook for how HR leaders can align people strategy with business outcomes, using data and automation to drive decisions that hold up in the boardroom. We explore Galileo, the AI agent and AI-native learning platform from The Josh Bersin Company, built on trusted r...

“The volume game is over.” In this episode of SaaS Stories , Jeremy Chatelaine, Founder and CEO of QuickMail , challenges the outdated playbook of mass cold outreach and explains what actually works in today’s buyer-driven market. We explore why modern outbound requires precision, relevance, and trust, not scale for scale’s sake. Jeremy shares how intent-led, highly targeted engagement consistentl...

Trust in B2B buying has reached a breaking point, and traditional sales and marketing signals are no longer enough. In this episode of SaaS Stories , Braydan Young, Co-Founder and CEO of SlashExperts , shares how buyer-led growth is reshaping modern GTM execution. After scaling Sendoso, Braydan recognised that prospects increasingly seek validation from real peers, not polished case studies. Slash...

When everyone can generate AI content instantly, how do B2B SaaS teams cut through the noise and build real market authority? In this episode of SaaS Stories , Tyler Lubben shares his concept of “weaponised intelligence,” using insights from data sources AI cannot easily replicate. We explore how scraping communities, analysing authentic language patterns, and grounding content in real buyer signa...

How do construction businesses coordinate office teams, on-site crews, and independent trades while staying profitable? In this episode of SaaS Stories, Jordan Powell, CEO of Loop Logics, shares how he built software to bring structure, safety, and scalable execution to one of the most complex industries. Jordan unpacks his journey from builder to SaaS founder, including the MVP stress test that p...

How can SaaS companies measure brand impact with confidence, not guesswork? In this episode of SaaS Stories , Stephanie Clapham, Director of Research at Latana , explains how next-generation brand tracking is transforming visibility into brand health and market perception. We unpack why traditional tracking often creates a trust gap through unreliable data and high costs, and how Latana uses machi...

In this episode of SaaS Stories , Sam Zammit shares his journey from military service to co-founding Karmo , a vehicle subscription platform reshaping how Australians access cars without the long-term burden of ownership. We explore the hidden economics of traditional vehicle ownership, why flexibility is becoming a stronger consumer driver, and how subscription-based models create new pathways fo...

In this episode of SaaS Stories , Angus Stevens shares how Start Beyond has spent nearly a decade transforming workplace training through immersive virtual reality experiences that employees actually want to engage with. We explore the balance between technology and storytelling, and why the most effective learning platforms start with human questions, including how audiences should feel and how c...

How do SaaS companies scale without losing focus, burning out teams, or overcomplicating GTM execution? In this episode of SaaS Stories , Dave Boyce shares the real drivers of sustainable growth across product, sales, marketing, and customer success. We explore why one clear GTM motion beats fragmented expansion, how repeatable founder-independent systems unlock long-term acquisition value, and wh...

What can SaaS founders learn from a company tracking 5 million brands in real time? In this episode of SaaS Stories , Alex Nitsenzon, CEO of Charm.io , shares how his lean team is building an e-commerce intelligence platform that turns messy market signals into actionable GTM clarity. We explore AI-powered classification, composite scoring models, and how data-driven automation can support sharper...

Why do technical founders often struggle with sales execution, even with a great product? In this episode of SaaS Stories , Matthew Wyatt, Founder of Tech Torque , shares how shifting from product-first thinking to trust-first engagement transforms enterprise GTM outcomes. We explore why the best product does not always win, how buyer journeys are driven by human psychology, and why effective sale...

In this episode of SaaS Stories , Daniel, Founder of TLV Tech , shares how he built a global engineering partner designed to solve a core tension in vendor-client relationships, where vendors sell hours but clients demand scalable outcomes. We explore how TLV Tech grew from a garage startup into a 50-person team supporting companies from pre-seed to Fortune 50, and how execution systems must adapt...

In this episode of SaaS Stories , Andrew Seidman, Co-Founder of Digital Reach Agency , breaks down why most Account-Based Marketing programs fail, not because of tactics, but because revenue teams do not realign goals, incentives, and execution systems around account value. We explore how true ABM requires shifting KPIs from meeting volume to strategic account impact, and why buyer-first engagemen...

In this episode of SaaS Stories , Gearl Loden, Founder of Loden Leadership + Consulting , shares practical frameworks for building high-performing teams and resilient cultures in fast-changing business environments. We explore why leadership is rarely linear, how delegation and trust evolve as organisations scale, and why proactive “stay interviews” can retain top talent before disengagement sets...

In this episode of SaaS Stories , Leah Rankin, Chief Product Officer at SiteMinder , shares how deep customer insight, not just feature requests, drives meaningful product innovation in hospitality SaaS. We explore what product-led growth looks like in a fast-evolving market, how data and AI are shaping smarter guest experiences, and how teams can build execution systems that support adoption, ret...

In this episode of SaaS Stories , Taryn, Founder of Gifted , shares what it takes to build, scale, and exit multiple businesses while navigating the realities of startup growth. We explore raising capital, expanding into international markets, and how creator marketing is evolving through shifting buyer expectations and AI-driven automation. Taryn also unpacks the importance of early product valid...