SaaS Sessions

In this episode, we're celebrating 50 episodes on the show. Anuj Adhiya hosted me, Sunil, on the show. We discussed my journey, learnings, and failures with respect to this podcast and my career.  Tune in to this special episode and let me know if you liked it. Thank you all for supporting the podcast. :) Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www....

In this episode, I hosted Abhijeet Vijayvergiya, the former President and Managing Director at Capillary Technologies to talk more on sales productivity and his new startup, Nektar.ai Abhijeet and his team are building a cutting edge AI-driven SaaS product, that will change the way salespeople sell today and will help more them to sell more! Connect with Abhijeet - https://www.linkedin.com/in/abhi...

In this episode, I hosted Aviral Bhatnagar, Founder of A Junior VC to talk more about the state of SaaS in India. Aviral is a Senior associate at Guild Capital which focuses on early-stage or venture investments in India and the US. Along with this, Aviral also runs his blog - ajuniorvc.com where he along with a group of contributors, writes about the Indian startup ecosystem, venture capital, and...

In this episode, we hosted Nimesh Mathur who is the Head of Customer Success (India, SEA, and ANZ) at Branch. Nimesh is a veteran with over 14 years of experience in Customer Success, he has built and lead teams at HackerRank, Pluralsight, and Branch. In this episode, we learn about Customer Success why it is an integral part of SaaS businesses. How Can Customer Success collaborate better with Sal...

In this episode, we hosted Nikhil Kapur, Partner at Strive VC to talk more about the state of SaaS ecosystem in India. At Strive, he’s investing in local SME enablers and global SaaS startups being built out of Asia by exceptional founders with a product-led mindset. We discussed the different challenges faced by Global-focused Indian SaaS companies and India-focused SaaS companies and how to solv...

Guillaume Cabane recently spoke to us about omnichannel marketing – right from devising a strategy to budgeting + answer a question that haunts every Saas marketer. After leading growth teams at big players in Saas like Segment and Drift, Guillaume is now a growth advisor for B2B Saas startups like G2, Gorgias, Metadata, and Madkudu. Dive into this episode to learn about the need for a multichanne...

In this epsidoe, we hosted Eli Schwartz, Growth Advisor & SEO Consultant to talk more on Product Led SEO. Eli coined the term Product Led SEO and he explains what it is in this episode. How to go beyond what everyone is already doing in SEO and get better results, faster. Eli has been into SEO since 2004, that's 16 years! And he shares his best practices with us on the show. Connect with...

In this episode, Deepika Vani, Whatfix hosted Nick Bennett, Head of Field Marketing at Clari to talk more about transitioning to virtual events. Nick talks about how did Clari pivots from field events to virtual events. He also shares the best practices in building a strategy for virtual events. What are the different virtual events that you can run for your business?  All this and more with Nick...

In this episode, we hosted Maneesh Sharma, Country Manager at Github to talk about what are the plans for Github in India. What is the overall GTM strategy for them and how is Maneesh setting up the operations. Connect with Maneesh here - https://www.linkedin.com/in/msmaneesh/ Check out Github - https://github.com/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https:/...

In this episode, we hosted Shay Howe, VP of Design at ActiveCampaign to talk about design data and metrics. Shay tells us how ActiveCampaign performs their UX research and how they make data-driven decisions.  We also discuss, what is data for design? What are the metrics a design team can track? Can we associate design to growth as well? All this and more with Shay in this episode. Connect with S...

In this episode, I hosted Akshatha Kamath, Head of Content at Moengage to talk more on building a content marketing stack. We discussed how she has built a great stack at Moengage which allows their content team to do more in less time with more speed and accuracy. Connect with Akshatha on LinkedIn - https://www.linkedin.com/in/akshatha-kamath/ Visit Moengage - https://www.moengage.com/ Visit our...

In this episode, we hosted Geoff Atkinson, CEO of Huckabuy. Huckabuy is changing SEO with software products that are fully aligned with key Google initiatives – now and in the future. We discussed the importance of technical SEO and why it should matter to SaaS companies. We also took a deep dive on dynamic rendering, and how it powers the Google Search. And how you can use it to power your SEO. W...

In this episode, we hosted Justin Alva, AVP Growth at Smallcase to talk about building a marketing strategy. Justin walks us through his career and what he’s learned along the way. We talk about the approach to take while building a marketing strategy. How thinking from the first principles is the framework you can utilize while building your marketing strategy. We also touch upon how marketing ha...

In this episode, we hosted Tanishq Juneja, CEO, and co-founder of Pepipost in an unscripted and informal conversation. Pepipost has over 50,000 customers and they send around 8 billion emails per month, we deep dive into the history of Pepipost and how it all began.  We also learn the team’s motivation #fortheloveofemails and we also get insights into best practices for email deliverability and ta...

In this episode, I hosted Mayur Gupta for an unscripted an informal conversation about his marketing and growth journey. He is the CMO at Freshly. Prior to Freshly, Mayur was the Global VP for Growth & Marketing at Spotify.  Connect with Mayur on LinkedIn - https://www.linkedin.com/in/inspiremartech/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linked...

In this episode, we hosted Siddharth Sharma to talk about a new perspective towards marketing.  How to think differently when you know your purpose is clear?  How to take the roads less traveled? And how to make your team take the same road as well? All this and more with Siddharth Sharma. Connect with Sid - https://www.linkedin.com/in/siddharthsh/ Check out Karix - https://www.karix.com/ Visit ou...

In this episode, Kritika hosted Meenakshi, Director of Customer Success at Clevertap, to talk about customer success during a pandemic.  CS during uncertain times Change in customer behavior What is Clevertap doing to tackle these situations? Getting new use cases from your customers because of the current times Managing implementation and delivery delays Managing churn Showing empathy All this an...

In this episode, I hosted Patrick Thompson, CEO of Iteratively. The platform is helping teams who rely on data to capture high-quality analytics faster. Previously, Patrick led a team of designers at Atlassian to help shape how teams plan, track, and release software. Listen to Patrick as he talks about leaving his comfortable job and starting on his own. Why data tracking is important for product...

In this episode, I hosted Gilad Bornstein & Ronen Rubinfeld, Co-Founders of Flatworld.co, to talk more about building a remote work culture. Gilad and Ronen both have experience in working in and building a remote workforce.  * How can a company go remote? And stay productive while remote? * How can companies leverage this situation, and build a stronger remote work culture for the future. * W...

In this episode, I hosted Srinath Srinivasan, Head of Sales at Plivo to talk more about sales for a Tech SaaS company. We discussed how Sri started his journey from a techno-functional background to heading sales for one of the most successful SaaS startups in India. Get to know Sri's learnings on how can companies leverage the techno-functional and sales guys combination to generate more rev...

I hosted Jeremy on the podcast to talk about outbound growth. Jeremy is the head of growth at Spendesk. In this episode we discussed, - big bets Jeremy and his team are taking in the Growth function at Spendesk - how he has built the growth team - acquiring first 300 customers with a complete outbound strategy - some growth strategies that reached to millions (Spoiler - Jeremy ran a job ad in the...

In this episode, I hosted Anuj Adhiya, VP of Growth at Jamber and former Director of Engagement at GrowthHackers.com to talk about growth marketing in uncertain times. We discussed how to identify the change in user behavior and create an essential product use case for them.  How to ace value-based selling? Figuring out the current value your product gives to the customer and making a great use ca...

In this episode, I hosted Joana Inch, Founder of Hat Media which is a Growth-Driven marketing agency with clients including Canon, Lenovo, Pepsi Co, Dell EMC and more. We discussed a trending channel of marketing - Webinars. Why it's an imp channel now? And has been a vital one for many companies for long? How can companies get started with webinars? Some of the best practices to run successf...

We recently hosted Surendar Natarajan on our podcast, where we talked about some fascinating facts about B2B SaaS marketing. How is Adapt.io handling the situation currently? How industries are affected economically and how you can keep hiring the right people or remote workforce with perfection. Also, get to know Surendar's thoughts on How the SaaS industry will be in the next 1 year? Which...

Drew Neisser  is an award-winning marketer, author, and entrepreneur. He is the founder and CEO of Renegade, a New York-based marketing agency, as well as the author of "The CMO's Periodic Table: A Renegade's Guide to Marketing." In this episode, we discussed how can marketers react during such crisis situations? How can they take advantage of this pandemic without exploiting t...