SaaS Sessions

In this episode, Kritika Kishor, hosted Matthew Barnet, Founder of Bonjoro - an app for sending personalized videos to welcome and onboard your new customers.  1:19 - What is Bonjoro? 3:16 - What motivated Matt to create Bonjoro? 6:21 - How did you define an ICP for Bonjoro? 8:44 - What metrics will improve after implementing Bonjoro? 12:8 - How does Bonjoro help their customer's customer suc...

Here's a fantastic conversation about Conversational Marketing with Eliav Cohen from Ultra Cool . Eliav runs a hot air ballooning company in Seattle, and he also runs Ultra Cool, which builds natural language chatbots using Drift. In this episode, we discussed the conversational marketing industry and then need for such platforms for businesses. Eliav showed us all the fantastic chatbots that...

In this episode, we talk to Antoine Goret, CMO of Crisp IM. Get to know how to pick the best marketing channel that drives ROI for your business. Antoine also shares how to keep up with the latest trends and how to deal with plateaus. Visit Crisp IM's website -  https://crisp.chat/en/ Connect with Antoine on LinkedIn -  https://www.linkedin.com/in/antoine-goret/ Visit our website - https://sa...

In this episode with Liam, who is the co-founder of Staff.com and Time Doctor, we discussed his strategy behind scaling up his organic traffic from 12K to 120K in under 2 years. Liam is a remote working enthusiast and also hosts the Running Remote conference. Get to know why he set up a staff for his companies which is completely remote and how he manages scale with remote employees. He also talks...

Grow fast or die slow. Puneet is the Founder of CustomerSuccessBox which, you guessed it right, is a customer success platform for B2B SaaS. He has been in the industry for more than 19 years now throughout which he has worked with companies like IBM, Thoughtworks, Kayako. Why Customer Success is becoming an important role in the SaaS industry? Is Customer Success a vital function for a SaaS to de...

In this episode, we invited Baptiste Jamin, CEO of Crisp IM, to talk more about his entrepreneurial journey and journey of Crisp IM. Get to know hacks used by Baptiste and his team used to get initial users and the strategy behind launching features rapidly, which enabled them to scale up very quickly. Baptiste explains how Crisp IM is a unique and useful IM tool for your business. Visit Crisp IM&...

Sreenivas Kanumuru is the CEO of VTiger CRM, which is named in the 2019 Gartner Magic Quadrant for Sales Force Automation. He pinpointed the driving factors behind acquiring large enterprise customers in the early stage of the company and also on how they acquired 300K users. Listen to this episode if you are figuring out selecting a CRM for your business and what factors to look for in a CRM. Che...

In this episode, I hosted Sphoorti Bhandare, my friend and a PR and content marketing pro who helps B2B Tech companies, grow brand relevance and trust through targeted and engaged messaging. We talked about -  1. What is PR? Why it’s needed? 2. When should a SaaS do PR activities? 3. What are some examples of PR activities? 4. What are the three inexpensive PR strategies? Connect with Sphoorti on...

Jeff Davis, international speaker and founder of JD2 Consulting Group, specializes in B2B sales and marketing alignment, pulling from more than 15 years of experience in sales, marketing, and business development. In this episode, we talked about aligning your Sales and Marketing for maximum ROI. We also discussed about the reasons B2B companies are finding it difficult and costly to achieve susta...

We discussed about Product Led Growth in a couple of episodes in the past. Now in this episode, we're discussing about Product Led Onboarding with Despina Exadaktylou. Despina is a Product-Led Champion and a SaaS consultant at ReinventGrowth.  In this episode, we talked about: - what is product led on-boarding? - what’s the difference between normal on-boarding vs PLO?  - does it help in opti...

Are you a SaaS who is wondering what type of sales is better for growing your business? Is it inside sales, or is it outside sales?   I invited Morgan J Ingram, who is empowering sales teams to become prospecting rockstars at JBarrows Sales Training and Prakhar Jain, who is the associate director of Sales at Whatfix, to address this topic.   In this episode, get to know more about Morgan and Prakh...

In this episode, I invited Shruti Kapoor, Founder and CEO of Strings.ai, to talk on how SaaS companies can leverage AI to close more deals.  Shruti talks about how AI can help increase conversion in each step of the buyer's journey. Also, how does providing contextual help during sales conversation help in increasing conversions?  Strings.ai is an AI powered On-screen, real-time and contextua...

In this episode Anupam Bhatt (Architect and Technical Program Management at IBM) takes us behind the scenes and explains how the engineering team plans for growth and scale. Anupam talked about how systems are designed and how planning for scale starts from day 1. How engineering teams adapt to sudden spikes and how they deal with situations that get out of control. Anupam also went through challe...

I invited Ravi to talk about his entrepreneurial journey and the journey of Moengage in this episode. Today, Moengage is probably one of the hottest startups in India.  Ravi talked about how he along with Yashwant and their entrepreneurial spirit, started Moengage and made it a global brand which now serves Fortune 500 companies. He talked about how SaaS companies can tap international markets and...

In this episode, Kishan Gupta, CEO of UXCam talks about user on-boarding funnel and how does a typical funnel for a SaaS look like. He also talks about the best practices that SaaS businesses should follow while crafting the on-boarding funnel. Connect with Kishan on LinkedIn - https://www.linkedin.com/in/kishangupta/ UXCam website - https://uxcam.com Deliver the perfect app experience by capturin...

Aniket is the Founder/CEO of Product Bricks Ventures, a product & technology consulting firm with HQ in Dallas. He has been Integral part of product teams that have led to successful acquisition combining over 150 million. He has over 15 years of product development experience with AGILE teams in Internet of Things & Wireless space. He has a PhD in Wireless communication and learnt Entrepr...

In this episode Kieran gives his perspective on Product Led Growth and why should companies care about this new approach.  He talks about the downsides of implementing PLG framework and what can go wrong while implementing it.  Product qualified lead is a very important factor to be considered while implementing this framework. True or False? Kieran will tell you.  Are you wondering what kind of t...

Santosh talked about the early days of Explara and how he with his team overcame various growth challenges to make Explara a leading SaaS platform for Events.  He pinpointed the driving factors behind their 600% hypergrowth in 2012.  He also shared his views on how early stage CEOs should decide what things to focus on to achieve a growth trajectory and many more valuable insights.  If you're...

In this episode, I invited Phil Strazzulla who is the founder of NextWave Hire , which allows employers to hire the right talent through some effective unconventional ways. Listen to Phil's opinion on using marketing to land the job of your choice. Then Phil talks about some unconventional methods which you can use to get that job you always wanted. To close, he reveals a few ways you can use...

Wes Bush, a product-led growth expert for B2B SaaS, gives super crisp information about product-led growth. He explains in brief about product qualified leads (PQL) and how to determine one for your SaaS.After listening to this podcast, you'll understand if your product is right for product-led growth and how to implement the product-led growth strategy. Intercom study - https://www.intercom....

In this episode, I invited Rytis Lauris, CEO of Omnisend, to talk about omnichannel eCommerce marketing automation. We discussed about - * What is ecommerce marketing automation?* What are the different stages in the eCommerce funnel? * How does automation help increase conversion in each stage?* What metrics to track in each stage? Ryan on LinkedIn - https://www.linkedin.com/in/rytisl/Omnisend we...

In this episode, Guillaume, CEO of Lemlist, talks about the 10 mistakes that people usually make while running cold email campaigns. We discussed about - 1. Do cold emails still work? (Busting some myth)2. 10 mistakes and 10 solutions or ways to avoid these mistakes. Guillaume on LinkedIn - https://www.linkedin.com/in/guillaumemoubeche/Lemlist - http://lemlist.com/ Visit our website - https://saas...

In this episode, Vivek Jaiswal, CEO and Co founder of Customer Guru, talks about: * What's a customer focused strategy? Why it's important?* What do you think of the Hubspot's flywheel? Do you think it will kill the traditional funnel?* How to create a customer focused marketing strategy? CustomerGuru - https://www.customerguru.in/Vivek on LinkedIn - https://www.linkedin.com/in/vive...

It's 2019 and videos are everywhere. Marketers are including video as a part of their content strategy and it is slowly becoming a vital part of the overall marketing plan. To have an expert's advice on Video Marketing I invited the Digital Strategist, Brand & Influencer Consultant, Shane Barker. In this episode, Shane talks about -* how video helps marketers in lead generation* the...

Customer success is one of the most trending vertical. It's a whole new strategy when it comes to delivering maximum value to your customers. In this episode, Sue Duris, customer-obsessed strategist, talks about what is customer success and customer experience. We discussed the "Holy Trinity of Growth", which says, Culture + Customer Experience + Employee Experience = Growth! Read m...