SaaS Sessions

In this episode, I hosted Shailesh Ghorpade, Managing Partner & CIO at Exfinity Venture Partners, to discuss his thoughts on the State of SaaS in India.  Shailesh played leadership roles at companies like Birla Global Finance, Tata Finance, Infosys, and more. He’s currently the founding managing partner and CIO at Exfinity Venture Partners. Exfinity is a tech fund backing enterprise B2B compan...

In this episode, we hosted Deepesh Agarwal, co-founder & CEO of MoveInSync. MoveInSync provides a transport management platform that is used to move people or goods efficiently. We discussed how Deepesh started up 12 years ago in 2009 and scaled the company in India.  Deepesh talked about the challenges that COVID brought for the company and how they turned it into an exciting opportunity. All...

Smrithi is a product leader passionate about marrying great user experiences with technology to deliver business value. With over a decade of experience, Smrithi has spent her past 7 years with Freshworks in their product function, working on products like Freshdesk, Freshchat, and Freshcaller, Freshconnect. In this episode, we discussed how do you go about deciding what new products to build? Wha...

In this episode, we hosted Shubhi Agarwal, Co-founder of Locobuzz to talk about the story of Locobuzz. Locobuzz is an Enterprise SaaS platform for Digital Customer Care, Engagement, Experience Automation & Analytics for B2C companies and Governments. She talks about the challenges she faced in building and scaling up Locobuzz as a bootstrapped company. And how they are selling to large enterpr...

In this episode, we hosted Saravana Kumar, CEO at Kovai.co Saravana is an Entrepreneur, Investor, and Technical enthusiast. Kovai is a premier enterprise software company offering multiple products at scale both in the Enterprise arena and in the B2B SaaS space. Here’s a story of Kovai's businesses in numbers They have raised 0 outside funding They have grown 150% YoY in the last 3 years They...

In this episode, we hosted Pranjalee Lahri, AVP Marketing at UpsideLMS to talk about neuro-marketing. Pranjalee has over 13 years of experience and spent the last decade at UpsideLMS.  Pranjalee explains what is neuro-marketing, and why brands are using this technique to capture their audience. She also talks about her experience and best practices to follow while implementing this strategy. Conne...

In this episode, we hosted Kuppulakshmi Krishnamoorthy (Kuppu), Product Evangelist at Zoho, to discuss how storytelling can make larger impacts in a B2B SaaS. We discussed building, selling, and scaling up with stories. Kuppu explains how storytelling impacts different stages of the funnel. Kuppu also runs Zoho for startups program, where storytelling is crucial as Zoho is a leader who has to pave...

I believe many of us are working remotely now because of Covid. But something interesting about our today’s guest is that she’s working remotely before it was cool. Meera Sapra joined Zoho in 2008 as their first remote employee. And she’s been working remotely for the past 12 years now. In this episode, we discussed how Meera managed to work remotely in 2008. How did she tackle the daily workflow?...

In this episode, we hosted Vartika Verma, VP of Global Marketing at Yellow Messenger. It's a conversational AI platform that helps enterprises automate their core business functions - Sales, Marketing, ITSM, Customer Support, Procurement, and more. With over 14 years of experience, she’s previously worked with companies like Payoneer, Hike Messenger, DirectI, and more. We talked about the cur...

In this episode, we hosted Sharmila Sundaram, CEO at Corefactors to talk about her journey with Corefactors. We discussed how they're selling in India and scaling up. We also discussed hiring the first few people for the company. Connect with Sharmila - https://www.linkedin.com/in/sharmilas16/ Check out Corefactors - https://www.corefactors.in/ Visit our website - https://saassessions.com/ Co...

In this episode, we hosted Priya Mohan from the leadership team at Venture Highway. Priya has been an entrepreneur for the last 8 years. In 2012, she co-founded Vidyartha, an edtech platform that she exited successfully to Bujy’s. Prior to that, she spent 9 years in the investment banking space. Connect with Priya on LinkedIn - https://www.linkedin.com/in/priyamohan246/ Check out Venture Highway -...

In this episode, we hosted Max Armbuster, CEO of Talkpush. Connect with Max on LinkedIn - https://www.linkedin.com/in/maxarmbruster/ Check out Talkpush - https://talkpush.com/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Arjun Pillai, Founder & CEO of Insent.ai to talk about his entrepreneurial journey with Profoundis. Fun fact about Profoundis, it was the first-ever product exit in Kerala's history. We talked about Arjun's early days of starting up, scaling, and the exit. We also discussed his newest venture, Insent.ai, and how it's taking on the wave of conversationa...

How do you decide to spend your marketing budget? Do you tend to repeat your last year's plan? Or do you experiment? How can you be sure which part of your marketing strategy has the highest return on sales? How much should I invest in which channel? Which media gives me the highest ROI? What is the most cost-effective campaign? If you don’t know what’s working and what’s not, it’s hard to pl...

In this episode, we hosted Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks to talk about setting up partner marketing for a B2B SaaS company. Scindia started at Freshworks just a year ago in 2019, and their team was awarded as the best performing team in the org. Prior to Freshworks, She was the Head of Marketing at Redington India. We talked about why this channel is...

In this episode of State of SaaS in India, we hosted Anand Datta, VP at Nexus Venture Partners. Anand is passionate about helping entrepreneurs build high impact enterprises. He believes in the immense scope that “Bharat” presents for innovative India specific models. Connect with Anand on LinkedIn - https://www.linkedin.com/in/ananddatta/ Follow Anand on Twitter - https://twitter.com/Anand_datta...

In this episode, we hosted Karishma Rajaratnam, Head of Growth at ChartMogul (previously Head of Growth at Chargebee) to talk about the evolution of marketing from $1m ARR to $10m ARR. We discussed the strategies that you can implement when you're on the 1-10 journey and also when you're at $10m ARR. We covered persona segmentation, determining product-channel fit, and figuring out new p...

In this episode, we hosted Vikas Potta to talk about how he managed the impact of Covid-19. Vikas is the VP of Sales at FusionCharts. FusionCharts helps you build beautiful charts for your web and mobile apps. Started in 2003, It’s one of India’s very first SaaS company. It now serves more than 28K customers globally. Prior to FusionCharts, Vikas was a founding member at Zepo, an eCommerce platfor...

In this episode, we hosted Francois Kulik, Head of Global Pipeline Generation at Algolia to talk about how he manages the global B2B pipeline for Algolia. He also tells how his teams' collaboration with marketing helped them achieve more during this pandemic. Pipeline prediction is hard, but Francois tells us how he does it at Algolia.  All this and more in this episode. Connect with Francois...

In this episode, Deepika Vani from Whatfix hosted Anish Thambi, Director of Field Marketing at Automation Anywhere to talk about the status of field marketing in 2020. Anish talks about how they pivoted their events for the digital world and saw a great rise in demand and brand. He also shares different activities and campaigns that Automation Anywhere did to drive this demand, which largely impac...

In this episode, we hosted Aadil Bandukwala, Director APAC Field Marketing at HackerRank to talk about evangelizing your product. Aadil was previously the Chief Evangelist at Belong. He explains what is product evangelism and how it differs from branding. If you're new to this, he also tells us how can individuals/companies can get started with product evangelism.  All this and more with Aadi...

In this episode, we hosted Kevin White to talk about overcoming growth plateaus. Kevin is currently the Head of Marketing at Retool. Retool  is a fast way to build internal tools. You can use their Drag-and-drop building blocks and connect them to your databases and APIs to build your own tools, instantly. Previously, he was heading Growth marketing function at Segment, which is one of the leading...

In this non-saas episode, we hosted the Vaidehi Murthy, Social Media @ Dunzo, aka queen of puns. We discussed how brands should manage their social accounts. Vaidehi tells us stories about how they do it at Dunzo. We also talked about using social media for sales and accelerating your funnels too. All this and much more in this episode with Vaidehi. Follow her puns - http://twitter.com/butvai Visi...

In this episode, we hosted Ketan Pandit, Director of Global Partner Marketing at CleverTap. We discussed what different roles the partnerships function plat at different stages of the company.  Then we talked about how CleverTap scaled up their partnerships channel. Connect with Ketan - https://www.linkedin.com/in/ketanpandit/ Checkout CleverTap - https://clevertap.com/ Visit our website - https:/...

Welcome to the first episode of Season 3 of the podcast! In this episode, we hosted Yoni Solomon, Director of Product Marketing & Strategy at G2 to talk about building a winning GTM strategy. Yoni Solomon is Director of Product Marketing & Strategy at G2 (formerly G2 Crowd), the world's largest marketplace for B2B technology. He has spent a decade launching new products, partnerships,...