Crystal Vilkaitis

Rooted in Retail

Business EN ↓ 241 episodes

Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis, The Wolf of Main Street, as she explores topics that are vital to the success of your store. From marketing to mindset, money to...

Author

Crystal Vilkaitis

Category

Business

Podcast website

rootedinretail.com

Latest episode

Mar 22, 2026

Where to listen?

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Episodes

Community Connection - Learning from Each Other: After the Show 08.03.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Today we are celebrating the first anniversary of the 'Rooted in Retail' podcast, which officially launched on March 6th, 2023. I can’t help but reflect on the podcast's achievements...

Happy Birthday, Rooted in Retail: A Special Q&A Episode 03.03.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Welcome to a very special episode of Rooted In Retail!  Can you believe it? It's our first birthday, and I’m so thrilled about the incredible journey we’ve had together over the past year. From...

What retailers can learn from Coffee Shops: After the Show 29.02.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this episode of 'After the Show', host Crystal Vilkaitis discusses various topics related to retail growth and challenges, focusing on insights drawn from a conversation with Andrew and...

Turning Your Passion to Profit with Andrew and Claire Bowen 25.02.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Today, we're shaking things up and venturing beyond traditional retail to dive into the world of coffee shops. What lessons can we learn from the cozy corners of your favorite neighborhood cafe...

6 Tips for Retail Success in 2024: After the Show 22.02.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this episode of 'After the Show', we are live from Palm Springs after our first Oasis of Opportunity Retreat. I want to discuss additional strategies for retailers to focus on in 2024....

7 Marketing Trends Retailers Need to Know 18.02.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this episode of Rooted in Retail, we are diving into 7 marketing trends that retailers need to know. In a world of fast-paced technological changes retailers need to adapt or risk being left behi...

Finding Your Priorities and Avoiding Self-Sabotage: After the Show 15.02.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this episode of 'After The Show', we are talking about topics that were discussed in my conversation with retailer Heidi Hardman (Episode 58). I talk about the importance of making mark...

Fueling Local Retail Growth: Insights from Heidi Hardman 11.02.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In Florida, Polka Dotz isn't just a gift shop – it's a community hub. Today, I’m excited to talk with Heidi Hardman about the remarkable journey that elevated Polka Dotz to local fame in l...

A Deep Dive into Customer Experience with Jonathan Schulman 07.02.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. We've got a treat for you today! I’m excited to welcome Jonathan Schulman, president of ceXperencia, back on the podcast for part two of our conversation about the world of customer experience....

Going Above and Beyond for Your Customer with Jonathan Schulman 04.02.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Today, I'm joined by Jonathan Schulman, president of CeXperentia—a customer experience devotee and former chairman of the International Home Furnishings Rep Association. He has a provocative an...

Be Memorable In a Sea of Forgettable: Ideas to Make Your Store Known for Something 01.02.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Is your store memorable? There is so much noise in the world today and consumers have so many choices, if your store doesn’t stand out it might be forgotten. This was a theme that came up in my conv...

Make It Your Most Profitable Year Yet with Jacqueline Snyder 28.01.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Thinking about launching your own product line? You're in the right place. Join me for a conversation with Jacqueline Snyder, a seasoned retail expert with over 20 years of diverse product expe...

Generational Shopping: Insights and Inspirations - After the Show with Crystal Vilkaitis 26.01.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In today’s after-the-show we are diving deeper into some of the ideas that I discussed with Nicole Linebach in episode 52 of Rooted in Retail. I emphasize the importance of using data to understand...

Multi-Generational Shopping for Customer Delight with Nicole Leinbach 21.01.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Welcome to a value-packed episode featuring Nicole Leinbach, the seasoned expert behind RetailMinded.com and STIMULATE, a thriving business-to-business sexual wellness trade show. Back in 2023, Nico...

Increasing E-commerce Success: After the Show with Crystal Vilkitis 18.01.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In our second episode of 'After the Show' for 'Rooted in Retail', I am sharing insightful tips for increasing the success of your e-commerce stores, drawing from this week’s conv...

E-commerce Strategies for Your Retail Store with Josh Orr 14.01.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Ever wondered how often to update your online store and what updates matter most? Today, we're diving into an essential topic for all online retailers: the art of e-commerce strategies for your...

After the Show: Focusing on Customer Experiences in Your Store 11.01.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. It’s our very first After the Show LIVE! Each week I will be hosting a live session in our Rooted in Retail Facebook Group on Tuesdays at 5pm MT. These sessions not be a recap - but instead will let...

How to Create a Profitable Retail Cash Flow with Kathy Cruz 07.01.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Have you ever wondered what keeps successful retailers ahead in the financial game? Today, we're diving headfirst into retail business strategy and finance with Kathy Cruz, the co-founder of Sa...

Reflecting on 2023 and Looking Forward to 2024 24.12.2023

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. It is the last episode of 2023 and we are closing on an incredible year. This was one of the best years that I have had at Crystal Media. I had the opportunity to speak at 18 different shows, connec...

Creating a Memorable Brand Story with Kelly Bennett 17.12.2023

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In the world of branding, it's not just about logos and slogans—it's about building an unforgettable narrative. Meet Kelly Bennett, a seasoned brand strategist based in New York City, here...

The Ultimate Guide to Dominating Local Online Searches 13.12.2023

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In the digital age, a retailer's online visibility is as crucial as their in-store experience. Join us in this eye-opening webinar as we delve deep into the world of online business listings. C...

Future-Proof Your Store: From TikTok Trends, Holiday Marketing Tips and AI in Retail 10.12.2023

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. *Originally Aired on The Retail Whore Podcast* Get ready for a dynamic conversation with Michelle Sherrier owner of MC Design Collaboration and The Retail Whore Podcast Host, and social media expert...

Secrets to Holiday Retail Success with Santa Claus 03.12.2023

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this enchanting I had the pleasure of hosting the most distinguished guest to date – the one and only Santa Claus. Santa graciously shared his invaluable insights and expertise to help independen...

LakeFront Property, Speed Bumps, and Other Merchandising Need To Knows with Georganne Bender 26.11.2023

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Lakefront property—yep, every retail location has some. Along with speed bumps, these are some of the most powerful, money making spots in your store. Georganne Bender of Kizer and Bender is a consu...

Staying True to the Authentic You with Russ Jones 19.11.2023

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. First things first, if you aren’t watching this episode, head over to YouTube so you can see Russ’s amazing suit! You can tell by looking at him that former retailer and long-time home and gift rep...

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