Rooted in Retail

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Before opening White Arrows Home in August 2020, Kristin Lenz had no retail or business experience. Instead, she refers to herself as an innately creative dreamer. As you listen in, you will see jus...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. What if you stopped hiding behind the YOU, you think everyone wants to see and show the world who you really are? This is what speaker, author, and friend Jen Gottlieb says it means to be seen. BE S...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Okay, before we get going...  let out a big sigh! Notice how you feel? In this episode, Dr. Nicole Villegas is explaining Sensory Awareness and how something as simple as a sigh can impact your vagu...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. If you are feeling stressed, burned out, overwhelmed, or in just general disarray, this one’s for you! As we head into the holiday season, things might be challenging. My mentor, friend, and returni...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. How are you supporting yourself and your health as you dive into the busy holiday season? Too often retailers find themselves burned, drained, and stressed in the midst of the happiest time of the y...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. As retail heads into a busy holiday season, live from Las Vegas Market, Dawn Grooters of Broken Vessel Sales joins me to help you prepare. There is a common theme in our discussion today: relationsh...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. When I first saw Piccolo Mondo on social media, you would rarely, if ever, see the face of owner Michelle Smith. Now that she has done the work, changed her mindset, and is doing it afraid,  and she...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Vintage lovers, hobbyists, retailers... Listen in! Kelly Gunn is the owner of Part-Time Pickers, an online vintage retailer! What started out as a fun hobby transformed into a 6 figure business. Kel...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. When you finish this episode, I think you’ll agree with Beth Rich’s new nickname “Brilliant Beth”.  Five years ago, Beth bought Mix It Up Home & Gift; now she has TRIPLED sales in the last four...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. It’s your lucky day. Today, my Rooted in Retail listeners get an Evolve Exclusive.  Mark Schaefer of Schaefer Marketing Solutions shares business stories, branding examples, and insight that will he...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Nestled into a neighborhood shopping center in El Cerrito, CA, are Jenny K. Gift Shop and Well Grounded Tea & Coffee, both owned by Jen Komaromi and her husband. I got the chance to chat with Je...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this special episode, we recorded Live at the Las Vegas Market. It may be August when this is airing, but as retailers, you know the is coming! The holidays are a big time of year for retailers a...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Toying around with the idea of opening another location? This is the crash course you need. In just 30 minutes, AdreAnne Tesene and I cover an insane amount of resources, tips, and advice. As the ow...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. We’re welcoming Vi Wickam back this week, this time to talk all about Google Ads. How do they work? Where should you be showing up? A little secret… The first 3 results in each section of a google s...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. When someone is looking for what you're selling…are they finding you first? My dear friend and web guy, Vi Wickam, joins me today to drop some crucial tips on SEO for both brick and mortar and...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. First things first, branding is WAY more than designing a logo. It’s the colors, the fonts, the visuals, and the icons, and at Dox Design, it's the textures and custom patterns too! Kaila Piepk...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. 52% of your business’s cash goes to inventory, making it the most important aspect for success. Creating an Inventory Management plan or an Open to Buy plan is going to not only help you stop wingin...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. The most important thing in retail is… Know. Your. Customers. Today you’re getting an exclusive view of a favorite panel from my 2023 EVOLVE conference: Generational Shoppers.   In this panel mediat...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Podcasting is a growing and popular platform. People listen in their cars, while they're cooking or cleaning, while they’re exercising—anytime they can passively consume content! What an opport...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. How lucky are you!? As a retailer, you get to do social media and connect with your customers. Steph Bechard runs our Crystal Media Insider group, and a lot of our chat today focuses on the reframin...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. If you have a brick and mortar location, real estate is really important for your retail business! Patricia Norins is my personal mentor, but she is also a retail real estate expert and cofounder of...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. “Never ever feel like you’ve arrived.” That’s just one piece of awesome wisdom from Jennifer Johnson. Jennifer is the owner of True Fashionistas, Florida’s largest lifestyle consignment store. Jenni...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Instagram, TikTok, Facebook... wherever your business is showing up, you need to be leveraging video content and a real human face to represent your store! Humanity is what sets you apart from your...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Hey Retailers! It’s my birthday week!  I’m showing up today with a minisode and a little riff on what’s on my mind AND what I've been hearing in my conversations with retailers and entrepreneur...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. I’ve said it before, and I’ll say it again, you need to be leveraging Chat GPT for your retail store. Google CEO, Sundar Pichai said, “AI is one of the most important things humanity is working on....