Crystal Vilkaitis
Rooted in Retail
Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis, The Wolf of Main Street, as she explores topics that are vital to the success of your store. From marketing to mindset, money to...
Author
Crystal Vilkaitis
Category
Podcast website
Latest episode
Mar 22, 2026
Where to listen?
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Episodes
Everything Retailers Need to Know About Hiring with Thad Price 16.06.2024 44:49
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Today, we're diving into a topic that's crucial for retailers but one we haven't explored much yet: hiring. If you want to find out how to attract and retain top talent, you're i...
Navigating Instagram's Latest Updates with Steph Bechard 09.06.2024 38:58
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Holy guacamole, Instagram has made some updates that retailers need to know about! Steph Bechard from Crystal Media is joining me today to break it all down for you. We are going to tell you what th...
Advice from the Retail Pros - Live Panel from EVOLVE 2024 02.06.2024 54:19
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Today, I'm thrilled to share with you a live panel discussion from our EVOLVE conference in April 2024. The energy was incredible, and my panelists brought amazing insights. If you love hearing...
Embracing Fun to Build Community in Retail (After the Show) 29.05.2024 10:29
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Welcome back to After the Show where we’re diving into the impact of adding more fun in your business. In our latest episode, I had a great conversation with Aimee Pelletier and Carly Stipe from Dar...
Crafting Community Through Classes with Darn Knit Anyway 26.05.2024 36:51
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Today, I’m thrilled to introduce you to cousins Aimee Pelletier and Carly Stipe, the team behind Darn Knit Anyway. Their yarn store offers everything from a thriving e-commerce platform to a makers&...
EVOLVE 2024: Winning Strategies for Retail Success 19.05.2024 36:11
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. We did it, we really did it! EVOLVE 2024 is now officially in the books, and what a ride it was. Today, I'm thrilled to take you behind the scenes of EVOLVE. In this episode, I'll be shari...
The Power of Creating FOMO in Pop-Ups (After the Show) 15.05.2024 11:32
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. We’re back for another After The Show to dive deep into the exciting world of pop-ups and pop-ins. In our latest episode, I was thrilled to host Allison Yee from Popping Up Next, where we explored a...
The Secrets of Successful Pop-Up Shops with Allison Yee 12.05.2024 34:57
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Have you ever considered the power of a pop-up shop to breathe new life into your retail store? Well, you're in for a treat because today we're joined by Allison Yee, the founder of UpNext...
Using Spontaneous Creativity in Your Marketing (After the Show) 08.05.2024 13:44
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. This week I’m talking about episode 81 with Lori Foster where we talk all about using Facebook Lives to market her shop. She has such incredible results and the biggest secret to her success is that...
Leveraging Facebook Live for Retail Success with Lori Foster of The Dressing Room 05.05.2024 43:07
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Lori Foster has mastered the art of engaging with customers through Facebook Live. Lori shares her journey into live streaming during the pandemic, emphasizing its significant impact on sales and cu...
What We Focus on Expands (After the Show) 01.05.2024 11:32
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. This week my goal was to help ease your mind when it comes to any worries you may have around the economy, the fact that it's an election year, and that the cost of goods has increased. Paul Er...
Growing Your Retail Store in Economic Uncertainty with Paul Erickson 28.04.2024 47:13
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Today, we've got an episode that's perfect for anyone feeling the weight of economic uncertainty, the buzz of an election year, or the pinch of rising prices. If you've been wondering...
Leveraging Your Creativity in Retail (After the Show) 24.04.2024 10:05
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this episode of 'After the Show,' I am going to dive into my key takeaways from my discussion with Kareen Walsh. I first want to talk about what it might mean if you have an 'exit...
Build a Business and Life You Love with Kareen Walsh 21.04.2024 40:15
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Are you ready to learn how to craft a business and a life that you truly love? Well, today, we're diving deep into just that with the incredible Kareen Walsh. She’s a friend and mentor who has...
Why you should use affiliate marketing in your store (After the Show) 17.04.2024 13:41
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Are you doing anything with affiliate marketing? Have you heard of affiliate marketing? Have you done any research thinking it could help drive traffic to your store? Or maybe you’ve done nothing a...
Affiliate Marketing Secrets for Independent Retailers with Wade Tonkin 14.04.2024 53:11
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Affiliate marketing isn't just for the big players. It's a powerful tool that can help grow your e-commerce business and open doors to new revenue streams without the hassle of more invent...
Social Media Strategies to Drive More Foot Traffic with Steph Bechard 07.04.2024 55:27
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Today, we're diving deep into social media and how it can drive meaningful foot traffic to your store. I'm thrilled to be joined by our digital strategist at Crystal Media, Steph Bechard. ...
The Art of Delegating: Finding the Who, Not How, to Grow Your Business (After the Show) 03.04.2024 16:41
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this episode of 'After the Show,' host Crystal Vilkaitis discusses key takeaways from a previous episode featuring guest Miranda Heslip, co-owner of Cloud Nine Pajamas. The conversation...
The Secret to Making Money In Your Sleep with Miranda Heslip 31.03.2024 39:44
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. If you've ever dreamt of making money while you sleep, then you're in for a treat. In this episode, we're diving into the secrets of passive income with a special guest who knows a th...
8 Game-Changing Brand Collaboration Ideas for Your Retail Store: After the Show 28.03.2024 25:47
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Welcome to Rooted in Retail: After the Show. This week I am diving into one of my biggest takeaways from my interview with Alex Back from Couch.com. It was hard to pick just one because I had so man...
Using Technology to Redefine the Customer Experience with Alex Back 24.03.2024 45:15
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Meet Alex Back, an e-commerce entrepreneur who is shaking up the furniture industry. He’s the founder of Couch.com, a new startup focused on solving one of the biggest issues for consumers in the fu...
Building a Retail Family Business That Lasts with Teddie Garrigan 20.03.2024 34:14
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. We’re back this week with round two from the Dallas Market Center! Today's episode is a special one because I had the chance to sit down in person with Teddie Garrigan, the co-founder of Coco &...
Growing Your Retail Sales with a Bold Brand Identity with Brianna Cannon 17.03.2024 23:43
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In January, I had the pleasure of sitting down with not one, but two remarkable guests at the Dallas Market Center. Today, I’m thrilled to introduce Brianna Cannon, the creative force behind Brianna...
Creating Retail Efficiencies: After the Show 15.03.2024 20:28
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. This week, I talked to Susan Negen from Whizbang Training, and I hope you had the opportunity to listen to that episode because it was packed with so much actionable advice. She is so rooted in reta...
Optimizing Your Retail Operations for Success with Susan Negen 10.03.2024 44:13
Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. How do indie retailers juggle the daily demands of their stores and keep things running smoothly without feeling overwhelmed? It all starts with having efficient operations in place. I’m excited to...
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