Crystal Vilkaitis

Rooted in Retail

Business EN ↓ 241 episodes

Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis, The Wolf of Main Street, as she explores topics that are vital to the success of your store. From marketing to mindset, money to...

Author

Crystal Vilkaitis

Category

Business

Podcast website

rootedinretail.com

Latest episode

Mar 22, 2026

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Episodes

Turn Your Store into a Holiday Destination with Emily Butler 06.10.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Get ready to be holiday-inspired in today’s episode! I’m so excited to introduce my guest, Emily Butler, co-owner of the historic Ah Louis Store. We had an amazing in-person chat at NY Now, where Em...

Maybe Bigger Isn’t Always Better – Retail Therapy Session with Andy Havemeier of Wealthy Street Bakery 03.10.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Welcome to Retail Therapy, the segment where we give therapy to retailers! Today’s episode is perfect for anyone who’s ever felt stuck or confused about a decision in business or life. My guest is A...

Getting Out of the Weeds: After the Show 01.10.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Today, we’re taking a closer look at a simple but powerful idea from my conversation with Amy Loewenberg: "Sometimes, you’re in the weeds. And my friend says, ‘Stand up. Look beyond the weeds.’...

Master Your Retail Market with Amy Loewenberg 30.09.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. This week, we’re kicking off something special—a series of live episodes straight from NY NOW! I’m thrilled to welcome back Amy Loewenberg, Director of Buyer Relations at NY NOW. Our first conversat...

Creating Magical Holiday Experiences with Santa Claus 26.09.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this special recast episode of Rooted in Retail, I speak with the legendary Santa Claus himself.  Santa shares invaluable advice for retailers to navigate the holiday season, emphasizing the impo...

Why Your Customers Need to Feel Something: After the Show 24.09.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this episode of After the Show, I’m reflecting on my latest interview with Hollei Anne Hayes. She’s a talented product designer whose work you might have seen at Target and Toys “R” Us. We had an...

How to Make Your Products Pop with Hollei Anne Hayes 22.09.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Today, we’re diving into all things product design. I’m joined by Hollei Anne Hayes, who owns a creative studio specializing in product design and branding for product-based businesses. Even if you’...

Overcoming Fears and Visualizing Success - Retail Therapy Session with Ana McConnell of Pilar Boutique 19.09.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Ana, the owner of Pilar Boutique, joins us along with business and life coach Ronda for a special 'Retail Therapy' segment.  Ana opens up about her fears of business failure and the challe...

Using AI for Your Retail Systems - After the Show 17.09.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. On this week’s episode of After the Show, I’m sharing my biggest takeaways from my recent conversation with Melodie van der Baan from Max Retail. We had an eye-opening discussion about something eve...

Turn Unsold Inventory Into Cash with Melodie van der Baan 15.09.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. If you’ve got inventory gathering dust and want to turn it back into cash, this episode is for you. Whether you dream of building a retail store that you can one day sell, pass down, or simply take...

Why Patience Will Pay Off: After the Show 10.09.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. In this bite-sized episode of After the Show, I reflect on my inspiring conversation with Ladianne and Sheri from WoolTribe. It touched on the supply chain, sustainable products, and the value of bu...

How WoolTribe Built a Mission-Driven Brand 08.09.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. I’m so excited for you to hear today’s episode with Ladianne Henderson and Sheri L. Osborne of WoolTribe. Our conversation was truly inspiring as we dive into how they started their company and the...

Align Your Soul with Your Business: A Retail Therapy Session 05.09.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Welcome to the first episode of Retail Therapy, a series of six episodes where we give therapy to retailers.  In this episode, I introduce you to our therapist, Ronda Renee, who will provide guidanc...

Why Being Imperfect is Your Secret to Growth - After the Show 03.09.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. We’re back with a brand new episode of After The Show! Today, I’m excited to explain why we took a summer break and the strategy behind bringing it back—and these are ideas you can use for your own...

The Magic of Attention to Detail and Hospitality with Willrett Flower Co. 01.09.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Today, I’m thrilled to chat with Kat and Mary Grace, the incredible sisters behind Willrett Flower Company, a full-service flower and gift shop in DeKalb, IL. Their store is often described by custo...

The Future of Retail with Crystal Vilkaitis 25.08.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Welcome to a milestone episode of Rooted in Retail—episode 100! I’m thrilled to have you here for this special celebration. In today’s episode, we’re doing things a bit differently. My COO, Pauline...

Social Media Tactics to Shine This Holiday Season with Steph Bechard 18.08.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Holy guacamole! Today's episode is packed with so many actionable tips for social media and holiday marketing, you’ll need to listen twice. We’re diving deep into open house planning and Pinter...

How to Leverage Your Rep Relationships with Kelly Bristol 11.08.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. If you're a retailer, you probably work with sales reps. But are you really making the most of those relationships? Today, we're going to dive into how you can use these partnerships to gr...

Turn Cash Flow Problems into Profit Opportunities with Charles Leikauf 04.08.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Want to learn how to maximize your profits and overcome cash flow challenges? You’re in the right place! In this episode, we’re diving into the world of money and numbers. I’m thrilled to have Charl...

The Secrets to Building a Timeless Jewelry Brand with Barb Binkley 28.07.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Imagine running a business so beloved it's been named the best in its county every year since 2000. Today, Barb Binkley from Cooper and Binkley Jewelers is here to tell us how she and her husba...

How to Sell More and Build Instant Connections with D. Jason Mausser 21.07.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Who's ready to get some sales training, make more money, and excel in sales? On this episode of Rooted in Retail, we're diving into essential strategies every independent retailer needs to...

Master Your Mindset to Thrive in Retail with Jamie G. Smith 14.07.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Ever wondered what success could mean for your retail store? More importantly, have you considered the person you need to become to make it happen? Today, Jamie G Smith joins us to share the keys to...

Empower Your Style, Empower Your Business with Jessica Papineau 07.07.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. What if your closet could be your secret weapon for success? Today on Rooted in Retail, I’m excited to explore why feeling confident in what you wear matters so much for entrepreneurs and retailers....

How Retailers Can Use AI to Save Time and Money with Crystal Vilkaitis and Patrick Keiser 30.06.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. If you're part of the Rooted in Retail community, you already know how much I love using AI to supercharge your business. The world of AI is evolving so quickly, and today, I’m thrilled to shar...

The Five P’s of Business Success with Amy Lacey 23.06.2024

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Get ready for an amazing conversation with my friend, Amy Lacey. This episode is a true gem—a masterclass in business evolution packed with advice, tips, and incredible stories from Amy's entre...

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