Rooted in Retail

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Technology isn’t just for big retailers. In this episode, Ulla Hald shares how small businesses can use innovative tools to streamline operations and build a stress-free, thriving store.  Ulla creat...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. We all hesitate to ask for help for different reasons. Today, I’m opening up about my own struggles with it in my business and why it’s time to change. Whether it's the fear of burdening others...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. What if your business could be more than just a place to shop? In today’s episode, I'm sitting down with Terra Richards, the heart and soul behind The Haven, a multifaceted business that starte...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Let’s talk about aging inventory. Today, I’m diving into some creative ways to clear out aging inventory and make room for fresh products.   Inspired by my conversation with Carrie Watson from Outsi...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. When inventory becomes overwhelming, it’s time to get creative. In today’s episode, I’m joined by Carrie Watson, founder of Outside Looks Retail Consultancy. We’re diving into all things inventory—h...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Want to turn your store into a destination? Today, we’re diving into how sensory experiences can make it happen—and we’re getting a little creative with it! We’ll explore the five senses and how you...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. The right music, a carefully chosen scent, and thoughtful textures—small details like these add up to something bigger than you might expect. In today’s episode, we explore how every sense plays a r...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. If you’re a business owner, you’ve likely felt that guilt—the feeling that you should be doing more, juggling everything better. And for the parents out there, you know the added pressure of mom gui...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Today, we’re diving into a hot topic chosen by our listeners: how small businesses can borrow a few powerful moves from big box stores to stay competitive and grow.  My guest, Mehru Anand from Doodl...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. When I sat down with today’s guest, Mehru Anand, founder of Doodling NYC, at NY NOW, I was immediately inspired by her journey. Mehru’s journey from corporate executive to retail entrepreneur is tru...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Welcome to this special bonus episode. I wanted to film this because we had some really big news this week. We are now operating as Rooted in Retail, not Crystal Media. We have been undergoing this...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Imagine if you could have a dashboard that shows you exactly where your business is succeeding—and where it’s not. Today, I’m going to show you how! Dan Holman joined me in the last episode to share...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. If your POS system is more of a headache than a help, you need to hear this! Today, I’m joined by my friend and industry expert, Dan Holman, who’s here to show you how tracking the right data can dr...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Do you have a mile-long to-do list and feel like you’re constantly working but barely moving the needle on sales? If that sounds like you, this episode’s for you.  We’re back with another special Re...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Stacey Pecor's story of pivoting through challenging times had me rethinking my creative process. In this episode of After the Show, I’m sharing insights from my inspiring conversation with Sta...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. What if the key to thriving during tough times was simply reimagining your business?  Join me as I chat with Stacey Pecor of Olive & Bette’s, a powerhouse retailer who did just that.  One of the...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. It’s one thing to satisfy your customers, but what if you could turn their experience into something remarkable? I’m talking about the art of surprising and delighting your customers—and why it’s yo...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Want to turn casual shoppers into loyal customers? Get ready for an action-packed episode filled with creative marketing ideas. I’m excited to welcome back Nick McHenry, who is one of my favorite pe...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Welcome back to After the Show! Today, I’m diving into some big takeaways from my conversation with Ann Chikahisa, the founder of Chikahisa Studio.  Ann does an incredible job of weaving her Japanes...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. What inspires someone to leave a successful corporate career and dive into the world of entrepreneurship? Today, I’m chatting with Ann Chikahisa, the founder of Chikahisa Studio, who did just that. ...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Is self-doubt keeping you from showing up the way you want in your business? In this episode, we explore how to move past those mental roadblocks.  Welcome to Retail Therapy, a special segment of Ro...

Connect with host Crystal Vilkaitis and join her newsletter at https://thisiscrystal.com . Retailer? Visit https://indera.co for retail education, training, and community. Founded by Crystal Vilkaitis. Welcome back to After the Show! Today, I’m excited to dive into my biggest takeaways from this week’s episode of Rooted in Retail. We had some amazing insights from Jenn Luna that really got me thin...

Today, I'm excited to chat with Jenn Luna, the owner of The Kindship, a family of boutique gift shops in the greater Tacoma area. You’re going to love hearing her story about how she grew from a single stationery store into a thriving brand that includes Paper Luxe, Little Luxe, and The Curious Bear Toy & Book Shop!  Jenn is all about community engagement. Her dedication to helping custom...

In this bonus episode of Rooted in Retail, I’m pulling back the curtain and sharing my agency’s secrets for running profitable ads for our clients.  I've been working with my ad managers and hearing the amazing results we're generating for clients. And as the holidays approach we wanted to give all our listeners the opportunity to see the same incredible results. I’m sharing with you the...

Today, I’m excited to share some holiday inspiration from my conversation with Emily Butler from Ah Louis Store. We really dug into how holidays and customer experience come together, and Emily had some amazing ideas on how they go all out during the holiday season to draw crowds into their store. I truly believe that if you’re not creating a fantastic experience for your customers, you risk losin...