Rooted Business

Understanding Your Digital Village: Wisdom for Navigating Social Media   In this episode, I delve into the concept of the 'digital village' and how we can apply lessons from our real-life communities to our online interactions. My goal is to help you remain calm and avoid feeling overwhelmed by social media. As you grow your online presence, it's crucial to set boundaries and operate from a place...

Transform Your Perspective: Unleash Potential Through Social Media   In this episode, I discuss the profound impact of perception on our lives and the incredible opportunities social media offers to broaden our horizons and expand our wealth—not just financially, but relationally and intellectually. By leveraging social media, we can overcome the traditional limitations of our immediate environmen...

The Surprising Benefits of Struggle: Embrace the Challenges   In today's episode, I delve into the often-overlooked positives of facing struggle and how it can actually benefit us in surprising ways. Drawing from a recent conversation with my husband about our own struggles, I discuss firsthand experiences with hard work and the valuable lessons learned. From enhancing creativity and deepening rel...

Embrace Curiosity: Let Go of Fear and See What Happens   In this episode, I encourage you to adopt a mindset of curiosity and experimentation when creating content. By letting go of fear and overthinking, and embracing a 'let's just see' attitude, you can discover what works best for you and your audience. I share practical tips and personal experiences that highlight the importance of posting wit...

Double Podcast: Tackling Worries and Prepping for Fall   Today’s podcast episode is a double feature! First, I’ll guide you on how to manage the worries connected with growing your audience by categorizing them into three simple buckets: provision, outcomes, and transformations. By organizing and journaling our concerns, we can reduce our feelings of overwhelm and take actionable steps towards suc...

The Power of Authenticity: How Being Yourself Online Pays Off Big   In this episode, I dive into the importance of being authentic across all social media platforms. I share personal stories and real-life examples to illustrate how staying true to yourself can significantly impact your audience and lead to unexpected opportunities. I recount a success story from a one-on-one strategy session with...

To Automate or Not: Finding the Balance in Social Media Engagement   In this episode of the podcast, we're diving into the crucial debate of automation versus personal connection on social media. We explore how infusing real human interaction can significantly impact your online presence and grow your audience. I share insights from a conversation with another influencer, contrasting perspectives...

Unlocking the Power of Long-Form Content for Over Explainers   I talk directly to the over explainers—those who struggle with condensing their messages in short-form content such as reels, stories, or posts. I share my approach to leveraging long-form content like blogs, podcasts, or detailed social media posts to provide comprehensive information. By creating one piece of in-depth content, you ca...

    Mindset Shifts for Thriving on Social Media - The Power of Positive Assumptions   In this week's episode, I share some of my key positive assumptions to help you effectively grow your online audience. We kick things off with the assumption that we all have at least 10 minutes a day to dedicate to social media, no matter how busy our schedules are. I highlight the importance of reusing long-for...

Breaking the Social Media Rules: Embracing Authenticity and Human Nature   In today's episode, I discuss why the so-called rules of social media are completely made-up and why understanding basic human behavior is far more important. I dive into natural laws of human psychology, emphasizing authenticity and the unchanging aspects of human connection. I share insights on the overwhelming amount of...

Leveraging ChatGPT to Boost Your Social Media Presence   In this episode, I share a personal story from a recent Girls Night where a friend revealed she uses ChatGPT for her social media content. I discuss how I use ChatGPT as an inspirational tool, cautioning against relying solely on AI-generated content. I emphasize the irreplaceable value of human agency and soul in content creation. I then of...

Embracing Change: Finding Balance and Growth in Your Online Presence   In this episode, I encourage you to reflect on what you need to let go of and what to embrace as you grow your online audience. I share personal experiences about navigating significant life changes, like having a baby and adjusting to new schedules, while continuing to build an online presence without shame. You'll hear about...

Reflect on Your Growth: Embracing Change and Recognizing Progress   In this episode, I discuss the often daunting transitions many of us face, such as changing jobs or starting new ventures. I reflect on my own journey over the past few years, emphasizing the importance of looking back at past achievements to gauge current growth. By comparing our current state to where we were years ago, we can s...

In this candid episode, LB emphasizes that while making money online is important, it shouldn't be the sole reason for building an online audience. True fulfillment comes from relationships and genuine connections. LB shares personal experiences of financial struggles and investing in the business while highlighting the eternal value of people and mission. Authenticity and likability are key to gr...

Embracing Stress as a Catalyst for Growth   In this episode of the soft skills series, I dive into stress management amid personal chaos. Sporting my daughter's fluffy dinosaur costume to stay warm, I reflect on the last three incredibly stressful weeks. The completion of our commercial kitchen project culminated in financial pressures and unanticipated challenges, testing our resilience. I share...

Embracing New Beginnings Without Burning Old Bridges   In this heartfelt episode, I dive into the concept of evolving in your social media presence and business without losing the valuable relationships you've built over the years. Reflecting on my own journey and recent experiences with unexpected support from past acquaintances, I emphasize the importance of keeping connections alive and highlig...

Mastering Networking: Beyond Transactional Relationships   In this episode, I delve into the importance of networking as a critical soft skill. We start by discussing the fundamentals of soft skills and their importance in personal and professional growth. I break down the concept of non-transactional networking, emphasizing the value of building genuine relationships over just making a profit. I...

Mastering Decision Making for Growing Your Online Audience   In this week's episode of the soft skills series, I dive into the topic of decision making, specifically tailored to help you grow your online audience with more confidence and speed. I share personal experiences from my journey, highlighting the importance of trying different platforms and methods—whether it's starting a podcast, blog,...

Reframing Problem Solving for Content Creation and Audience Growth   In this episode, I delve into one of my favorite soft skills—problem solving. Initially, I saw problems as negative, but I reframed my perspective to embrace them as opportunities. I discuss two critical aspects: creating content that solves your audience's problems and addressing the challenges of content engagement and audience...

Unlocking Your Creative Potential: Embrace Boring and Reignite Your Inspiration   In this episode, I dive into the concept of creativity, emphasizing how even the seemingly mundane aspects of life can be a rich source of inspiration. Whether you think your content is boring or you have too many ideas and don't know where to start, I share practical tips on capturing and reigniting creativity. From...

Mastering Negotiation: A Soft Skill for Audience Growth and Personal Success   In this episode, I dive into the importance of negotiation as a soft skill, particularly for growing your online audience in 2025. While I am not a professional negotiator, I share valuable insights on negotiating with brands and self-negotiation. Using a definition from ChatGPT, I explain that negotiation involves comm...

Mastering Active Listening to Grow Your Social Media Audience   In this episode, I delve into the crucial skill of active listening, placing it among the top five essential soft skills. Through my in-depth analysis, I explain how active listening goes beyond acknowledging someone's words to really making them feel seen, loved, and heard, especially on social media. I introduce my ACA method (Ackno...

Mastering Time Management: Discover the Timer Mentality for a Balanced Life   In this episode, I delve into the critical difference between stopwatch and timer mentalities when it comes to managing your to-do list and using social media. I share personal insights and practical tips on how shifting your perspective can alleviate anxiety and improve productivity. Learn how managing your time with a...

Resolving Inner Conflict in Social Media   In this episode, I delve into the concept of conflict resolution, specifically focusing on the inner conflicts we face when posting on social media. Rather than dealing with external disagreements, I discuss how to address personal struggles such as comparison, purpose vs. metrics, and consistency vs. burnout. I share strategies I use, including pausing t...

Embracing Flexibility for Personal and Professional Growth   In this episode, LB dives into the importance of adaptability and flexibility in both personal and professional aspects of life. Reflecting on a personal experience at a church event, LB emphasizes the need for managing expectations and being open to unexpected changes. Drawing comparisons with physical therapy and the challenges of grow...