Rooted Business

Mastering the Art of Soft Skills for Sustained Success   In this episode, I'm thrilled to mentor you on the importance of soft skills, which are crucial for sustaining and growing an audience. While hard skills, such as creating content and business planning, are essential, soft skills like emotional intelligence, patience, and empathy are what provide long-term success. I'll discuss ways to culti...

Launching Beef Liver Baby Bites: Behind the Scenes of Turning a Vision into Reality   In this episode, I dive deep into the journey of launching Ellbee's Handmade Beef Liver Bites for Kids—from investors and marketing strategies to the unexpected challenges with sourcing and manufacturing. I share detailed insights on managing time, handling growth discomforts, and navigating the emotional rollerc...

Navigating Life with Personalized Checklists & Maximizing Income Streams   In this week's episode, I dive into some key takeaways from our coaching call that I believe will resonate with you as you plan and strategize for the week ahead. First, I discuss the importance of recognizing our unique, individual checklists and not falling into the trap of comparison. I'll share some insights into ho...

Builder vs. Critic: Embracing Growth and Overcoming Criticism   In this episode, I share my personal journey and insights as I navigate the exciting yet challenging process of building something entirely new. I dive deep into the emotional highs and hurdles of entrepreneurship, such as facing budget, product, or sourcing issues, much like encountering 'bad guys' in a video game. I stress the impor...

Investing in Your Future Self Through Genuine Connections   In today's short but powerful episode, I share insights on investing in your future self by focusing on building authentic relationships and long-term goals. I recount a heartwarming Zoom call with a 64-year-old grandmother who became a silent investor in my baby snacks business due to the deep connection we've built over six and a half y...

Embracing Human Imperfection in Strategy and Audience Growth   In this episode, I dive into the importance of accepting and embracing our human flaws rather than hiding them. I emphasize making our environment a safe space for authenticity. It's okay to be critical and judgmental at times—these are natural human traits. By acknowledging and being transparent about our imperfections, we create stro...

Five Biggest Business Regrets & Lessons Learned   In this episode of Rooted Business, I share my five biggest business regrets. I explore how obsessing over results instead of building genuine connections hindered my progress, the consequences of ignoring gut instincts, the importance of being candid, the value of diversifying beyond a single MLM, and how demonizing competition stunted my grow...

Breaking Up with the All or Nothing Mindset   In this episode, I share my personal journey of overcoming the all or nothing mindset, which I struggled with significantly during the early days of my essential oil business. I discuss my experience with curating Instagram content and how an obsession with perfectionism led to burnout and missed opportunities. Drawing from a definition by ChatGPT, I e...

The Power of Authentic Connections: Why It's Okay to Change Your Mind on Social Media   In this episode, I delve into one of my favorite topics: the permission to change your mind. I discuss how an Instagram influencer, Baker Lita Bakery, is redefining her platform to align more closely with her passions and values. Using examples from other influencers and my own experience, I explore the long-te...

Escaping the Ditches of Despair: Strategies for Audience Growth   In this episode, we dive into the concept of 'ditches of despair,' which are mental states of negativity that hinder personal and professional growth, especially in terms of building an audience. They share 10 signs that indicate one might be in a ditch of despair, such as negative self-talk, procrastination, and comparing oneself t...

Breaking Free from Instagram Trends: Focus on Timeless Marketing Skills   In this episode, we discuss how the constant pursuit of Instagram hacks and trends can create a cycle of overwhelm and hinder the creation of meaningful content. By sharing personal experiences and insights, the script emphasizes the importance of focusing on timeless marketing skills such as active listening, effective comm...

Mastering Sales Without Devaluing Your Product In this episode, I discuss the philosophy behind discounting products and its impact on perceived value. Drawing parallels to the customer service in restaurants, the host emphasizes the importance of knowing the right time to offer sales and when to refrain. Highlighting personal experiences in selling essential oils, the discussion extends to broade...

Leveraging Hesitation in Sales: Turning Anxiety into Advantage In this episode, the speaker addresses how to handle hesitation and timidity when promoting products or services, whether they are your own creations or affiliate products. They share personal experiences and practical strategies to transform hesitation into a positive tool, emphasizing its role as a clue for deeper introspection. The...

The Power of Evaluations: Staying Grounded and Growth-Focused In this podcast episode, the host discusses the importance of regular evaluations in maintaining growth and sustainability for personal brands and businesses, especially on social media. They emphasize the benefits of self-assessment to avoid burnout, understand momentum, and identify areas of improvement. The host shares personal anecd...

Sustainable Content Creation: Balancing Values and Impact   In this episode, the speaker reflects on the journey of building an audience through content creation, emphasizing the importance of creating from a place of authenticity and stability. They discuss how sharing elements of their life online, such as family philosophies and everyday routines, helps build trust and inspire followers. The ep...

Unlocking the Zone of Possibility: Break Free from Limiting Beliefs In this episode, LB shares a personal journey of overcoming limiting beliefs about success and dives deep into the concept of the 'Zone of Possibility.' She discusses how often people, including herself, feel that success is out of reach and attribute it to luck rather than effort. Through relatable anecdotes, LB illustrates how s...

Overcoming the Fear of Going Live: Key Strategies and Insights In this episode, the speaker discusses the journey and benefits of going live on social media platforms, drawing from personal experiences since 2016. They emphasize the importance of authenticity, courage, and audience engagement, while sharing practical tips for handling technical difficulties, preparing content, and building confide...

Mastering Time Management as a Busy Parent and Entrepreneur In this episode, the host tackles the critical subject of time management, a frequent inquiry from her audience. As a mother of seven and a successful business owner, she shares her unique strategies for balancing family responsibilities and running a six-figure business. Key points include the concept of 'collapsing time,' effective use...

The Difference Between Sales, Marketing, and Branding: Making the Shift   In this episode, the host shares insights on the differences between sales, marketing, and branding, based on personal experience in the network marketing industry. Originally starting with selling essential oils in 2016, the host explains the challenges faced with direct sales and the lack of engagement on product-centric p...

The Power of Growing Your Audience: A Personal Story In this episode, we dive into the importance of growing your audience and how it can be a game-changer for your endeavors. Using a personal anecdote involving a conversation with her daughter, Fallon, the speaker illustrates how even a small increase in audience size can significantly impact sales. The narrative emphasizes that your audience is...

The Wizard of Oz Marketing Plan: Embracing Your Personal Brand Journey In this inaugural episode of 'Rooted Business,' host Leslie, a certified coach with 10 years of experience in sales and marketing, introduces a unique marketing philosophy inspired by 'The Wizard of Oz.' She discusses the roles of Glinda, Dorothy, and the Wicked Witch of the West as analogies for different aspects of personal b...