Roofing SEO Podcast

Most roofing contractors covet high-quality leads for their business. For those who’ve been in the industry for a long time, they know that hail storms often spark an increase in estimate and inspection requests. But those calls typically go to only a few roofers within the damaged community. So how do you become one of those roofers? One of Roofing Webmasters’ top clients recently reaped the rewa...

Things have changed quite a bit since Nolen started Roofing Webmasters 10 years ago. At that time, roofers would often call looking for “Roofing SEO” or “digital marketing for roofers.” After years of being screwed around by trash marketing, things changed. In 2021, most people inquire about  leads for roofers . While leads are certainly a valuable currency for contractors, it is essential to diff...

Getting screwed by roofing SEO companies is par for the course in 2020. The amount of disingenuous marketing “experts” has reached its peak. The sad part is that hard-working roofing contractors get hosed by whizkid marketers with bad intentions. Aside from the simple fact that roofing marketing costs too much in today’s market, the actual services are also garbage. From template websites to the P...

When it comes to roofing SEO , things have changed a lot in the last 10 years. There was once a time when Google would reward content for the sake of it. Why? Because they had so few choices of what to crawl, index, and ultimately; rank. But since the whole “content is king” mantra became mainstream SEO, everyone and their mother has created some form of web content. Since Google’s success is depe...

Covid-19 has taken many things away from our society. However, it’s also given us something important: perspective. We now know just how quickly our daily life, routine, and business can change. The roofing industry was a relatively lucky one. Even during the crisis, homeowners continued to require roof repairs, installations, and replacements. What Covid-19 did change was the marketing opti...

As we are in the midst of the COVID-19 pandemic , our thoughts tend to be scattered, and we are having to re-evaluate our priorities. As a roofing contractor, you have probably experienced this. While your business is important to you, it can be hard to devote mental energy to ways to sustain it; much less improve it. But don’t fool yourself – even in this time of crisis your business can grow and...

When Google hunts for the best contractors to list for local consumers, the search engine collects all the evidence it finds. Sure, website service pages can claim a business provides impact resistant shingle installation, but how often is the company really performing that service? The best types of evidence are customer reviews and check-ins. The latter is what we’ll be talking about today. Jobs...

Does SEO really mean what you think it does? Jason and Nolen explain how ignorance and misinformation lead many roofing companies astray during online marketing. If any of these real-world stories sound familiar, it might be time to reconsider how you search for marketing services! Key Takeaways For Roofing Professionals Inaccurate preconceptions prevent businesses from finding SEO services they r...

When no one offers a solution to your problem, sometimes you have to become the answer! Through a strange adventure filled with twists and turns, a long-time professional in the home security industry became the founder of an SEO and web design company . Nolen and Jason talk about the history of Roofing Webmasters! Key Lessons for Roofing Professionals Marketing is one of the most powerful factors...

This is the tale of how a fresh-faced contractor with a brand new website managed to dethrone an industry champion…in two months. Learn how changes in local SEO (and some fancy software) made it all possible. If you’ve struggled to get ahead in search this year, be sure to listen in! Local SEO Tips for Roofers Local SEO for roofers begins with claiming and verifying your Google My Business listing...

The digital marketing world knows Google well for its secrecy, but not so much for subtlety. When the search engine giant drops a massive new update that potentially affects millions of businesses around the country, you can bet there will be a scramble to get up to speed on critical changes. Thankfully, our team at Roofing Webmasters has done all the Local SEO prep work already. So let’s talk abo...

Search marketing is an ever-changing landscape of Google policy changes, established practices, newly-minted tactics, and revolutionary software. Put simply, the rules and strategies that guide roofing SEO (search engine optimization) change from year to year. Even our seasoned team of search marketing professionals has to actively test and research new methods to keep up with the shifting industr...

We’ve all heard the tales of marketing disasters, but few professionals fully understand just how close they could be to losing serious business online. In our latest podcast, Nolen tells the scary story of how a once successful roofing professional lost over two thirds of their annual revenue ($2+ million) thanks to some unfortunate online mistakes! If you ever feel worried about the future of yo...

It’s a story we hear over and over again. A roofing contractor tells of how digital marketing companies have cheated them in the past. The frustration is so intense, so palpable at times, that contractors can’t even move forward and escape their situation. That’s the greatest tragedy. We understand what it feels like to be disappointed and anxious. In today’s podcast, Nolen and Jason discuss real...

The best way to kick off your online marketing is with an open mind and zero assumptions. Marketing changes year after year, and the strategies that guided roofing professionals five years ago don’t always apply to today’s standards. Thankfully, your first steps toward building your brand and earning online leads are pretty simple. Below, Nolen and Jason chat about claiming your domain name, setti...

Do you ever worry about what shows up when people search your company on Google? While there are all kinds of results that benefit your brand, it pays to pay close attention to local search results! In today’s podcast, Nolen and Jason discuss these topics and other aspects of your Google Homepage. So if you’ve struggled with low traffic or poor reviews, be sure to listen in. Helpful Tips on Google...

Monthly billing helps businesses save valuable time and effort, not to mention thousands of dollars. That’s because this type of accounting pushes your local search marketing team much harder to produce results. Jason and Nolen talk about the roofing industry, roofing marketing , and some glaring red flags to look out for as you reassess your online investments. Key Lessons for Roofing Professiona...

Top ranking companies rarely succeed by accident, especially when it comes to organic search results. For roofing businesses that want to start claiming higher positions in local search, keeping up with Google’s ever-changing standards makes all the difference. In the latest podcast from  Roofing Webmasters , Nolen and Jason discuss two key areas to establish your brand expertise, authority, and t...

Are you fed up with your  roofing lead generation ? It’s a story we hear so many times at Roofing Webmasters: “I need leads, but I hate paying my company for them.” In our latest podcast, Jason and Nolen discuss the truth behind leads and where they ultimately originate. So if you’ve never considered how your lead-selling company works, be sure to listen in. Helpful Tips for Lead Generation: Don’t...

Does earning front-page rankings for your roofing business seem impossible? You might be closer to breakaway success than you think. In our latest podcast, Jason and Nolen discuss how to set your brand apart from the rest with SEO services for roofers . So if you’ve struggled to make headway with your business online, be sure to listen in! Helpful Lessons on SEO for Roofers: Just completing the SE...

Do you ever feel like things would be easier if digital marketing companies just lumped roofing SEO and PPC together? Unfortunately, they do, and it’s a colossal disaster! Find out about subtle pricing scams, conflicts of interest, and shocking markups that will have you rethinking the idea of bundling. Jason and Nolen reveal all this, plus how to make sure you get your money’s worth with digital...

Do you ever feel like  roofer leads  are just slipping through your fingers? Has your business suffered from the industry shift towards online marketing? It might be time for a new approach to advertising your services! In today’s blog, Nolen and Jason discuss the consequences of clinging too tightly to traditional marketing practices. If your business has avoided working through the internet unti...

In a healthy roofing industry, it may seem wise to drop all of your low-dollar services in favor of more extensive profit services. Don’t throw away that roof repair page just yet, though! Nolen and Jason discuss the current market and how contractors can protect their business during the recession with  SEO for roofers . So if you’ve got concerns about the future of your roofing company, be sure...

Do you feel like you’re not getting enough leads ? Do you ever wish you could start earning more of your own business? In our latest podcast, Jason and Nolen discuss the struggle of overcoming leads addiction and acquiring new clients online. Learn how to start developing your brand instead of growing the other company’s. Key Points to Listen For: Leads aren’t just something you buy. You can earn...

When people hear the words “Black Hat” or “Gray Hat”, they often picture old 90’s movies about spy escapades or illegal hacker groups. When it comes to the world of online search however, most of these activities aren’t even illegal, just highly frowned upon. If you rely upon these techniques for day to day business however, your company could be destined for a...