Roofing SEO Podcast

Setting your expectations for the future, finding a fruitful city to operate in, and optimizing your online efforts all represent significant challenges for a roofing contractor. With such a heavily fluctuating market, it’s easy to panic when your service area hasn’t seen a business-driving storm in many years. Nolen and Jason discuss strategy in the latest podcast, whether there’s a storm on the...

Finding an efficient, yet customer-driven SEO company seemed impossible. That’s why Nolen and John created their own! In our latest podcast, we dive deep into the Roofing Webmasters’ company history with Jason and Nolen. We’ll discuss how our past experiences molded the business and allowed us to produce outstanding results for our customers! Key Points in Our Podcast * Company s...

2021 Update: Rigthous Reviews is now DataPins . Finding a capable (and convenient) reviews platform can be complex. However, roofing contractors and other industry professionals live or die by the quality of their  reputation management . In today’s podcast, Nolen and Jason talk about collecting reviews, jobsite check-ins, and geotagging. You’ll also hear them brag about our own fantastic reviews...

Finding that magic formula for premium website performance can be challenging, especially for roofing contractors new to the world of search engine optimization (SEO)! In today’s podcast, Nolen and Jason discuss the various elements that Google demands for website optimization. If you’ve been struggling with lackluster search rankings, be sure to listen in! Key Elements to Listen For *...

Why do my competitors rank in  Google Maps  listings but not my business? It can be an extremely frustrating situation to find yourself in, especially when your business has more reviews, higher ratings, and more extended history. In addition, with Google’s history of frequent algorithm changes, it can be challenging to put the finger on exactly what’s going wrong with your roofing SEO. In our pod...

Having passed the infamous 20th of March, the spring season is here, and it is prime time for roofing companies to capture business leads. Punxsutawney Phil may not have been spot on with his  early spring prediction , but the weather is starting to progress closer to warmth across the nation. With cold spells still interjecting themselves, this combination of hot and cold has a chance to create s...

Back in the day roofers did advertising for TV, Radio, Print, and Billboards. That’s where all the eyes and ears were. Today in 2019, all of those eyes and ears are on social media. One social platform in particular is known to generate plenty of eyeballs. Facebook users visit the network 14 times per day on average. This presents a great opportunity for roofing contractors. Advertising on Faceboo...

Roofing Webmasters’ owner Nolen Walker trained as a Conklin Dealer to better understand the industry he serves. As a full digital marketing agency for roofers, Nolen took it upon himself to learn the intricacies of commercial roofing. With over 100 roofing clients already on board, our agency is considered the top authority in roofing SEO throughout the nation. We work with both residential and co...

Google’s latest algorithm changes place an even greater focus on user intent. While intent has always been a consideration, it was not until recently that Google began to master the specifics of search queries in relation to a user’s intended meaning. The result has shown major variance in search results based on only slight alterations within search queries. For example, a roofer sear...

Are you considering starting a roofing business? We don’t blame you. The roofing contractor industry is currently worth over $51 billion in the United States, and revenue is projected to  grow by 3.8%  in 2021.  However, starting a roofing business isn’t something that you can do overnight. Aside from acquiring your business license, permits, and insurance, there is a lot to consider. With this in...

Consumers are heavily influenced by 5 star review ratings that appear beneath your roofing company on search results. This star rating is an aggregate rating of all reviews of your company and there are ways to improve the amount of positive testimonials without compromising your company’s integrity. Learn more in today’s podcast episode.

New Year’s Resolution 2019: Stop Taking Marketing Shortcuts: Roofing SEO Podcast

Summary: Nolen & John, co-owners of Roofing Webmasters discuss common sales spiels and jargon issued by marketing companies and warn local roofers about the lack of results that can coincide with far-fetched promises.

There are many SEO scams online in today’s marketplace, and roofing companies can fall victim to their shadiness. On today’s podcast, Nolen and Jason of Roofing Webmasters discuss SEO scams for roofers and how to avoid lousy marketing companies like the plague. Investing marketing dollars wisely can make or break your roofing business, and choosing the wrong agency can ruin your company. Let’s tak...

Roofing companies often question whether social media benefits their business. After all, social media seems associated with celebrities and millennials who don’t respect blue-collar workers who live on the grind. However, while social media has its downside, its upside is enormous for roofers serious about establishing an online presence. Ultimately, when it comes to  social media for roofers , c...

Some Roofing Companies have multiple business locations, which can create a challenge for SEO. However, Google likes things clean with  local SEO for roofers , including a website, a Google Maps & My Business listing, and consistent and accurate NAP citations. Attempting to optimize for more than one location disrupts the typical local optimization signals for search. Luckily, there’s a way to...

So you’re a newb when it comes to  marketing for roofers —big deal. The reality is that everyone has to start somewhere, and there’s no better time to start than now. Embarking on a new business venture can be both exciting & intimidating. There’s the lure of the unknown and the challenge that comes along. At Roofing Webmasters, this podcast wasn’t created to earn new clients (we have a line o...

Many Roofing websites engaged in keyword stuffing in the early days of Google, a severely antiquated SEO content technique meant to boost search rankings. The stuffing tactic worked well initially since Google’s algorithm could not yet adequately process language through text. However, in 2021, Google’s algorithm is so far advanced that it can identify keyword stuffing instantly. Google can enforc...

What Would Nolen Do? Nolen, the founder of Roofing Webmasters , would invest in marketing and keep it going. As someone who once owned a home service business, he knows how valuable marketing is for lead generation. Nolen grounds himself with the concept of marketing. Once marketing is made a priority, everything else will follow suit. The most substantial advice from Nolen would be to stay true t...

When success comes in business, it’s natural to become overconfident. Roofers who understand the dangers of overconfidence are less likely to make critical mistakes that will reverse the progress of their business. Roofing Webmasters is a digital marketing agency for roofers, and we’ve helped hundreds of roofing contractors achieve business success. While most can capitalize off of this progress a...

Roofing Webmasters has been marketing for contractors for about a decade and we’ve heard everything there is to hear about lead generation sites for roofers. Sure, we offer our clients the option to buy roofing leads,

Roofers can benefit from ranking on  Google Maps , especially in the Local 3 Pack, which is the top 3 Maps results and are displayed prominently on a Google SERP. Members of Roofing Webmasters recently attended an SEO conference where someone in the audience asked why their clients’ Maps ranking was low despite having the highest quantity of reviews in their market and industry. The conference spe...

What is Roofing Video Marketing? Video marketing for roofers is the act of using video content to market or promote your roofing company’s service, brand, or product. In 2021, YouTube is the most prominent video marketing platform though roofers can also self-host videos on their website and distribute them to various other channels. Publishing Roofing Company Videos Online Recording a video with...

How To Start a Commercial Roofing Company Most roofing contractors focus primarily on the residential roofing industry, but 95% of them would like to expand to more commercial projects if possible. Sometimes residential roofers will get a commercial job here and there and enjoy the short turnaround and significant payout. The problem is that they don’t have the resources to get commercial roofing...

76% of consumers still prioritize organic search results. The idea that  SEO for roofing contractors  doesn’t work is a myth. Still, lots of misinformation exists about the viability of roofing SEO. Some believe paid advertising has completely taken over (stats don’t support it), and others think they can’t compete with major competitors who’ve been around for the better portions of decades. It’s...