Roofing SEO Podcast

Roofing is an excellent business to be in in a bad economy (and a good one). However, some roofing companies only benefit from a good economy. Sow, what happens to roofers during a recession? (which is probably coming soon and has already started). Here's what happens: roofers that invest in marketing during a recession continue to thrive in business and earn even more than during an excellent eco...

Most of us remember the 80s promos about how the brain changes on drugs. The same concept is true for roofing leads. Roofers who want leads are addicted to a low-quality business lifecycle. They are so used to this brain mode that they don't realize much better options exist. We recently got a call from a roofer who expanded to 3 northeastern locations. They weren't expanding because of growth; th...

Some roofing companies mistakenly believe that the Google Business Profile with the most reviews automatically ranks the highest. That's not the case. Instead, Google's local algorithm looks at proximity, relevance, and prominence. Although reviews impact prominence, they're only a fraction of the total algorithm. However, one thing reviews do impact is conversions. As a result, Google Business Pr...

Nolen and Jason of Roofing Webmasters discuss Google's Helpful Content Update and how it impacts roofing websites. There are several misconceptions about SEO content, especially regarding what actually works for improving your business.  Google's Helpful Content Update is pretty straightforward. The search engine is attempting to eliminate low-value content that bloats the index and doesn't serve...

I'm Nolen Walker, founder, and CEO of Roofing Webmasters. Many people ask me what I would do if I started my own roofing company. The truth is, I've run a home services business before, and I got screwed by some web geek cocky marketers. In this podcast episode, I explain everything I would do if I started a roofing company, from hiring to marketing and more. You can learn from my past experiences...

Learn all about DataPins, the ultimate roofing SEO tool in 2022. Take pictures of your roofing jobs, add captions, and DataPins does the rest by adding geo-coordinates and publishing the pin to the tagged service or city pages. Add regular content updates to your service and city pages.  Why DataPins Works How does Google choose between 5,000 roof repair pages when ranking websites? Do they choose...

Has roofer marketing reached the point of technological singularity? In other words, can human beings comprehend the technological components and benefits of digital marketing in 2022? As Google's algorithm evolves and marketing automation becomes more intelligent, are we losing our ability to decipher business promotion online? To make sense of all of this are Nolen Walker and Jason Landry of Roo...

The potential recession presents challenges for roofing companies and their marketing campaigns. But will an economic shift actually impact roofers? And if so, how pronounced will it be? Another factor to consider is that while many small businesses went out of business during the pandemic, most roofing companies thrived. But the people who remodeled their homes in 2020 will not need as much work...

Are you a roofing company looking to create multiple Google Maps locations or Google Business Profiles / GMBs? Nolen Walker and Jason Landry of Roofing SEO Webmasters outline how to approach Google Maps optimization for roofers in 2022. We mentioned the relationship between Google Maps and Google My Business, which becomes critical during optimization. Roofing Webmasters offers Google optimization...

Nolen and Jason of Roofing Webmasters discuss quick SEO tips for roofing marketing success in 2022. Learn more about the podcast at: https://www.roofingwebmasters.com/

The Big Show of Roofer Marketing can lead companies into making bad decisions. You might already be in it right now. Nolen and Jason discuss signs that you're in the Big Show.

Repeat after me: I Will Destroy My Competition. You can get into the Top 3 in your city and DOMINATE your marketing on Google.

When you pay money to a service provider, whether a digital marketing agency or a healthcare professional, you should refuse to be patronized. Most digital marketing agencies for roofers patronize their clients and tell them to increase their budget while insulting their intelligence. In today’s Roofing SEO Podcast episode, Nolen and Jason discuss how roofers should react to salespeople and agency...

As the owner of Roofing Webmasters, clients often tell me that I’m refreshingly honest. There are two reasons why I come across that way. First, I don’t like misleading my customers. Second, almost every other digital marketing company in the United States is either ignorant or unethical. Unfortunately, many are both, which is incredibly dangerous for roofers. In the following podcast episode, Jas...

In the following podcast episode, Nolen discusses  roofing leads  to cash money profits. Roofers sometimes lose control over their operation, resulting in a loss of quality and long-term gains. Similarly, roofing contractors may spend all of their earnings on lifestyle, which is terrible. Roofing Leads are Critical to Your Business The lead nurturing process cannot be passive as a roofer. Instead,...

determine your level of success in the industry. Contractors work the gig economy, going job to job to meet ends. But, conversely, companies prosper, expand, and enjoy sustainable success for decades or more. In today’s Roofing SEO Podcast, Nolen and Jason discuss the differences between roofing companies and roofing contractors. Sometimes roofers mistakenly believe they can’t be a company because...

At Roofing Webmasters, we love working with roofers. However, there’s a difference between a roofing contractor and someone who chooses to go into another trade. In today’s Roofing SEO Podcast episode, Nolen and Jason detail why roofers are our #1 client and what we like most about working with them in 2022. Businessman vs. Tradesman One of the primary distinctions between roofers and other trades...

If you are starting your own roofing company in 2022, you will need a good business name. Of course, you will consider factors like your ideals, values, region, and unique services, but you also have to think about marketing and SEO . In today’s Roofing SEO podcast, Nolen and Jason discuss choosing perfect roofing company names that will rank on Google and convert sales. Choosing a Good Roofing Co...

An initial SEO report (sometimes framed as an SEO audit) is B.S. 95% of the time for roofing companies. It’s not that the report itself is dishonest; it’s that the presentation of the data is manipulative. In today’s Roofing SEO podcast , Nolen and Jason give examples of SEO reports that are B.S. What is an SEO Report? SEO reports are digital documents that present metrics and analysis of a websit...

Many roofing companies look at door-knocking as an obsolete strategy in 2022. However, at Roofing Webmasters, our position is that door-knocking is a helpful marketing strategy that contributes to other promotional efforts. In today’s Roofing SEO Podcast, Nolen and Jason discuss the benefits of the door to door sales for roofing companies, along with the best door-to-door marketing tips and strate...

City pages do work for roofing company SEO in 2022. Roofers can rank in various areas by publishing local landing pages for each city. At Roofing Webmasters, we’ve utilized this strategy for our clients for over a decade. We even once published city pages for the entire state of Texas. As a result, the client ranked #1 for 90% of city-related queries on foam roofing. In today’s Roofing SEO Podcast...

Roofing companies that succeed with search engine optimization share qualities that make them good SEO clients. Although no two clients are the same, behaviors that lead to success are shared. When the relationship between the roofer and the marketing agency is mutually respectable, the best results occur. On today’s roofing SEO podcast, Nolen and Jason discuss the best roofing SEO clients. Direct...

At Roofing Webmasters, we’ve devoted our lives to search engine optimization for roofers. We even wrote the ultimate guide to Roofing SEO for contractors across the world. Still, our job never stops because Google never stops evolving. Google’s algorithm has progressed more than ever for 2022, and the changes are more significant than we’ve ever seen. In today’s podcast epi...

The Google Map 3-Pack is valuable real estate for roofers and other small businesses with an online presence. Most local clicks occur within the Map Pack on Google, and roofers can make or break their business. With that said, illegitimate addresses can ruin your entire operation. Why? Google reserves the right to ban fake addresses from Google My Business. And they’ve been exercising that right m...

At Roofing Webmasters , we get calls from prospective clients who question whether it’s possible to reach their competitors’ success level. The reality is that on the internet, nobody knows the full history of a business. Sure, reviews matter. Reputation matters. But a 10th year, 2nd generation roofer with a terrible website and no reviews will not benefit from their tenure. People simply don’t ca...