Roofing Podcast: Hook Better Leads

The Linkedin in Algorithm is favorable for folks that want to post about their business – vs. Facebook. Consider joining and checking out what kinds of audiences you can connect with on there. 5% or less of people post – so visibility is a lot easier! We share some tips for getting higher in the Linkedin Algorithm, and connecting with folks. 

What’s changed in your world right now? How’s everything going?  What are your favorite things to do in a sales call to help move the process along and get trust? From your perspective what are your favorite digital tools for selling well? How does mindset play a role in your ability to be affective? What do you think will change as we enter the second half of 2020 and into 2021? How do you keep y...

Local Search / Maps Medical / corona related shakeups Thin Content is losing (not unusual) It takes a while to really analyze this… 3 days ago it just finished rolling out.  Also shifts in general:  Look at month over month data - and look what pages lost out Identify how that might represent algorithmic shifts Apply what you learn from the losers - improve upon it and spread the love Post pandemi...

The Brute - Home Advisor, Yelp, Houzz etc. The Bloat - Big agency bullshit that’s focused on warm & fuzzies not results. The Creep - Email Spam SEO Companies The Bumbler – Your neighbors cousins brother who knows a little SEO, you probably  The Hunter  - Linkedin Spammer, who looks like they might be legit. Spend 2k to find out, & regret it.  The Spitter - “Your Google listing is broken” p...

3 Surges in Home Improvement + How They Affect Lead Generation SALES - People are seeing results from Video Sales Consultations + even saving time. EVENTS / VIDEO  - Home tours, traditionally a huge source of leads for remodelers and home builders are being canceled. Video tours with social push (organic + paid) is huge.  AFTER - Post-COVID pent up demand. Projects on Houzz… Say if / when you’re o...

According to SparkToro – SEO’s might use SparkToro’s data to “SparkToro can help you find exactly those sources that reach the link-likely, amplification-primed groups you need to grow visibility, rankings, and traffic.” Audience Intelligence tools  Where they spend time online Listen to  Watch  Talk about The problem with surveys – hard to get data. Selection bias when you’re trying to follow Wha...

Have you ever gone through a Website relaunch disaster and saw rankings drop drastically?  These are some really simple things but they are absolutely essential to making sure that you don’t totally ruin your websites rankings when doing a redesign.  It’s crazy how many times I’ve seen someone’s traffic go for hundreds of people a day down to 30 or 50 because a website company launching a redesign...

I guess our culture isn’t just pizza parties and beanbag chairs (or as we like to call them ‘boneless couches’)..  We actually have to come up with substantive stuff like ‘core values’ and ‘clear defined priorities’ and ‘key performance indicators’ Just kidding - I love this shit… here’s 9 ACTIONABLE TIPS to maintain company culture while working remotely.  According to an article on Inc.com 3 Way...

The CARES act just opened up a ridiculous amount of working capital for small businesses during this global pandemic. More about these forgivable loans - here: https://hookagency.com/cares-act-ppp/

✓ What is Branding? ✓ What does Branding do for you? ✓ When is the right time to do a logo refresh? ✓ Things that help a company thrive in a downturn ✓ Brand ✓ Reputation ✓ Specialty

✓ Look for the opportunities amidst Covid. ✓ Once you see new surges, push into them. ✓ Use the Word “You” ✓ Capitalize on FOMO ✓ Use Bulleted or Numbered Lists ✓ Support your calls to action with a little explainer text “this is what you can expect next.” ✓ What happens when I submit a contact form? ✓ Go ‘benefit driven’ rather than ‘feature driven’ with it. ✓ Scarcity ✓ Authority ✓ The principle...

✓ Companies aren’t getting the MOST out of their software … which can cause a lot of PAIN… ✓ How should construction companies be using their business management systems for SALES? ✓ How should construction companies be using their business management systems for FINANCIALS? ✓ How should construction companies be using their business management systems for OPERATIONS? ✓ How can a construction busi...

✓ What should we learn from landing page tools like Clickfunnels, LeadPages, Unbounce strengths? ✓ Why I don’t suggest building your business ON clickfunnels ✓ Why some businesses get confused about Hubspot and Salesforce ✓ When it’s useful to use hubspot / salesforce ✓ Why it bothers me so bad that these software companies convince people to waste so much of their marketing budget on them.

✓ How is consumer behavior changed? ✓ Businesses haven’t adapted ✓ What is the the best phone etiquette for service providers? ✓ What is the text etiquette? ✓ How do people get better at qualifying leads? ✓ How does Verse.io help companies keep up and close the gap?

✓ Simplify the fields - get down to nuts and bolts (you can follow up w a questionnaire) ✓ Fields should match the expected size of the answer ✓ Button should Fit it to the current design - but pop out ✓ Skip the phone number or make it obviously optional ✓ Social proof - where, who, what ✓ Explain what happens next - make a promise ✓ Don’t be picky - validation should be looooose ✓ Convey the val...

✓ What are some of the biggest problems you’ve seen with owners trying to motivate people. ✓ How do dig up and solve problems without having a complete breakdown? ✓ What are the things you see the most effective construction owners to snag ideal team players? ✓ How can keep your best people from leaving? ✓ What are some dynamics that lead to the most effective teams you’ve seen? Check out Todd's p...

✓ Add a Photo ✓ Make the photo file name-like-this.jpg with the keyword phrase in it. ✓ Add alt text on that photo, and other photos on that page ✓ Add keyword to sub-headings ✓ Add “People also ask?” Type words to subheadings ✓ Look at “LSI Keywords” and add a few paragraphs to give context on ‘shoulder topics’ ✓ Add text from other things something is ranking for in Search Console ✓ If you have...

✔ Balance - Your website should not feel heavily weighted, it should feel even. This doesn’t happen when you have a heavy dark sidebar for instance, and nothing on the left side to offset. ✔ Repetition - The same types of elements repeated throughout the space take less mental energy from a prospect. You don’t want people going to different pages and experience a Jarring disconnect (the homepage l...

✓ Find a topic you want your website and brand to be associated with in peoples minds and the algorithm ✓ Find something you want your team / or yourself to learn more deeply about, and speak to more confidently ✓ Create a large piece of content - known as a hub post - by osmosis other pieces on this topic will rank better as well, in including landing pages ✓ What would you do if Google didn’t ex...

✓ Identify the ones they have with Semrush or Ahrefs ✓ Use the format they have - list, 40-60 word paragraph, table, ✓ Match the structure, use “inspect element” in the browser to see if they are using any special formatting or schema markup ✓ Add in synonyms and bold the keyword phrase ✓ Ask the question with and h2 or and h3, and answer it underneath with 40-60 words ✓ Use authoritative / confid...

✓GMB checklist ✓At least 5 reviews and respond to every single one ✓Information consistency ✓Make sure everything is visible ✓Schema to feature events in serps ✓Make your site mobile friendly ✓Geographic anchor text ✓City Landing pages

I run through each with an example – based on the topic 'kitchen remodeling' - but you can try it for yourself on whatever topic you'd like! ✓ Suggested Searches in drop down when searching on Google ✓ People Also Ask Boxes on Google ✓ Quora - search the topic ✓ Answer The Public - https://answerthepublic.com ✓ SEMRush ✓ Ahrefs.com and pop in a competitor into site explorer / the first result afte...

Matt Diggity - Indepth articles + remarking Brian Dean - Push on your current email list Britney Miller- Repurpose top content Larry Kim - chatbots Will Reynolds - It’s all about good work Tim Soulo - Educational content / youtube John Lincoln - Content + paid promotion Matthew Woodward - Competitions / Giveaways Full Post: https://hookagency.com/get-more-leads-now/

Eric Johnson of YouBetcha joins me to give his best tips on video marketing for 2020, and how to get the most out of video. ✓ How to use video in sales ✓ How to use video in employee onboarding ✓ How long should a brand video be? ✓ How long should your content marketing be?