Roofing Podcast: Hook Better Leads

Tim talks with Eric Anderton of Construction Genius about the next generation stepping into the construction industry and the struggles with finding solid employees that have the skill, will and are a cultural fit.

Torlando Hakes of Periodic (torlando.periodic.com) shares steps you can take to stop losing leads after you did all the work to get them! Periodic is a *more advanced* meeting appointment setter – with pro options. Check them out!

Patrick Shelton of Minneapolis' 'Current Resident' joins us https://currentresident.tv/ - Current Resident is a video production team that works with a lot of agencies in town, shares why video ads perform video, and a ton of video marketing statistics including: “By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.” – Cisco 74%...

Tim and chats with guest Tom Davis of Signpost about three great ways to used email marketing to your advantage even after the hard work of making a sale is behind you.

In this episode, Tim talks with Logan Shinholser about one of the greatest struggles that contractors face in marketing today... separating themselves from the crowd!

In this episode Tim connects with Devon Tilly and Scott Hicken of Art of Construction to get real about what it what marketing agencies are doing (and what they should be doing) for their construction company clients. Devon and Scott give some valuable insight to both the marketing agencies and contractors out there.

In this episode we cover a few things that many who are just getting into the business of selling roofs might find valuable. Also, we touch on dealing with rejection and having fun doing your job.

In this episode of the Hook Better Leads podcast, Tim goes head-to-head with Monroe McKay discussing which of these two customer relationship management softwares "take the cake".

Tim talks with Dale Dupree of The Sales Rebellion about some of the struggles associated with sales and how, with the right habits and community, a life in sales can be great!

In this episode, Tim connects with Ponara Eng from Cambria to talk about the chaos of the current state of the economy and some of the things that business owners could do to take a step in the right direction.

Check out Contractor Coach Pro: https://www.contractorcoachpro.com/ What did you learn about roofing business from growing Acculynx? How do you attract the best Roofing salespeople? Best practices for interviews? How do you scale - training your people appropriately? Nature vs. Nurture Strategy BEFORE taking massive action Connecting = Super Skill

When should contractors do their facebook + Google ads themselves How did you get into this business model? What are the top 3 Facebook ads contractors should make themselves? What should contractors be paying attention to most when they’re improving their ads? How can contractors take your courses?

An age-old strategy to get more people on your website is to ask 10-20 people who are experts in your field a question a lot of your audience & prospects care a ton about… Some call it ego bait – because these people tend to promote the roundup or guide after it’s done.  This seriously works – especially if you include people who have audiences of their own – and have the attention of your ide...

Have you gone in to change to something and it broke?

Jake Dempsey joins Tim Brown of Hook Agency in a conversation about how using the right systems and processes can bring exponential growth to your business.

Host, Tim Brown, and his guest, Greg Toler, look at the advantages of hiring a marketing manager and how they compare to the advantages of using the services of a marketing agency.

1. Links, Content or Technical? 2. Meta Titles or De-index thin and duplicate content? 3. Do audits add value? 4. Should we trust Google?

Do you help us get more links back to our site? How? How are you identifying keyword phrases to target? Are we looking at what competitors are ranking for as part of our keyword strategy? What is your take on content, what is the role of content in SEO?  Who writes it, what’s the rhythm? What percentage of your work is ‘technical SEO’ and audits? For ‘on page SEO’ are we expected to do some of tha...

1. How and why to you hire for aptitude and attitude, not just for had skills 2. The "Padded Plow" 3. How do we create an environment that’s naturally motivating 4. Why we emphasize asking for a result not giving the process 5. Why we encourage new teammates to add their own processes and tweak processes 6. Why it's so important to celebrate wins often 7. Do Millennials + Gen Z need more encourage...

Google Local Services Hardcore SEO (better content, high authority links, - constant improving your website) Expanded Broad Match Google Ads Boots on the ground local marketing (Truck wraps, signs, events, social, video) Referral systems + Partnerships

Scam calls “Google my business needs to be fixed” HomeAdvisor Yelp, Houzz, Angies List high pressure upsells  Fake SEO or super cheap companies  Guaranteed Leads Companies

(w/ Dmitry Lipinskiy of Roofing Insights) We chat about Guaranteed Leads stories and why it's better to build your brand.

When I was just starting out - I walked around Uptown Minneapolis with flyers I designed, I traded services for a spot in a local magazine, I asked on my personal facebook “who needs a website?” I did free work for local non-profit organizations. Be SCRAPPY. Combine... be creative, and don’t just take expert advice, think critically. Local marketing is more of a combination lock than a key lock or...

In one minute Tell me about Hover, and how you started with the company HOVER transforms smartphone photos of any property into an accurate, interactive 3D model Contractors and insurance carriers use us to drive efficiencies, reduce costs, and min closing and/or cycle times  What are the things that should matter most to roofers regarding estimation? Need to think about it from two different pers...

We talked about whether contractors should be on Linkedin, what kind of content to publish, and getting more engagement there.