Roofing Podcast: Hook Better Leads

I asked Tommy Mello all of my burning questions about his growth, sales, training, hiring, systems and how to keep people accountable. 

Adam Sand of Roofing Business Partner, talks about when you NEED a CRM, why he loves Hubspot for roofing, the pro's and con's of niched CRM's and when it's time to make a switch.

I picked Ben Menchaca's brain about where to find high-performing door-to-door salespeople, what they have in common - how he'd get an advantage first year.  Find Ben on Facebook https://www.facebook.com/ben.menchaca.5

Contractors say they want more business - but you and I both know LEADS are slipping through the cracks - Contractors are not working leads well, they’re sloppy - There isn’t clarity on who’s working what, or the last touch. So how to remedy it? Ben Hodson, the CEO of Job Nimbus and I chat about how to ensure each lead you've worked hard to get – is taken care of, systematically.  https://jobnimbu...

Should you join a mastermind? Getting around like minded people can be a major accelerant to any business, but how do you sort through the good and bad groups? What's best for you? I chat with Hunter Ballew of Roofing.com and RepCard about leadership, and how to understand the pro's and con's of niched groups and Roofing focused groups.

Chad Diller of https://www.landscapeleadership.com/ Chats with me about why most Referral Programs fail, and what to do to fix it. Extremely detailed, killer consulting, all in a half hour listen! Do yourself a favor, finish the whole thing and take lots of notes!

I see one thing that ties many of the roofing companies that get over 5-10M together, and that's a Roofing Business Integrator! An Integrator is a detail-oriented operations person, we talk through how to find one, how integrators and visionaries can get along, and why this may be the missing ingredient to your next level growth! Hardline's Site: https://hardlinesc.com/

How does lead generation compare to marketing your brand / building a brand for roofing companies. We talk about what works, and how to think of your marketing efforts. From the perspective of two very experienced roofing marketers. https://hitedigital.com/bradley

We sat down with Karine Woodman, the brilliant entrepreneur behind 24 Hr Bookkeeper (just for contractors) and asked her about how to fix issues with cashflow in roofing businesses. She didn't hold back.  https://24hrbookkeeper.com/

Joseph Hughes of contractordynamics.com talks us through the common mistakes he sees people making with Facebook ads, and how to remedy them: An intelligent marketing manager at a contracting company in California asked me that today on a Zoom call. Figured I’d be generous and share with you too  #1) Low Lead Quality - this is solved by doing a few things: creating content that positions your comp...

How can we fix the relationship between marketers AND contractors? It feels broken sometimes, particularly when you look at the angst from contractors in Facebook groups. We share what we think might be going on, a Better Way. Roofer Marketers Website: https://roofermarketers.com/ Questions: How do you have Appropriate Expectations with a marketing or Lead Generation company? What’s the Marketers...

John Dye is a Supplementing King, and runs The American Contractor Show, and has been inside hundreds of contracting businesses learning about what works and what doesn't, we chatted about self-respect and authenticity  as well as what creates success, and the meaning of success. Check out their website & show! https://www.americancontractorshow.com/ Some of the questions I asked: You’re regul...

I sat down with David Taggart, none other than The Roof Papi, of A5 Roofing, and talked to him about his new venture (and the hardest parts about starting a roofing company.)  Here are some of the questions I asked: What are the 3 Hardest parts of starting a roofing company?  1. How do you pay yourself, and how much do you pay yourself? 2. How to market to people in the wintertime / or other off s...

The weather tracking of the past is long gone. Derik Kline shares the secrets of the future for finding hail hits, and avoiding non-value added work. The Timeline + Outline of some of our discussion: -  Pre-1995 Leaks -  95-2007 - Noah, Storm Prediction center -  2008- Hail Map (Max Hail size) -  2013 - Dual Pole Radar, Competitors are software companies, no weather companies - What is it now? - W...

Some of our notes from the episode: This might feel like a ‘soft’ topic… You might think this doesn’t effect your bottom line. Having a positive mindset will effect every thing you do for positive  What is the real cost of a Negative mindset ? How can you have a positive mindset while leading a roofing company? When something real + negative happens in your personal life- how do you avoid that ble...

Mistake #1 - Not having a compelling vision to get excited about. Mistake #2 - Owner not having been trained in sales themselves. (You have more authority to stand on - be respected)  Mistake #3 - Putting your best salesperson as the sales manager Mistake #4 - To grow you need to hire more sales people - (sales support)  Mistake #5 - Not knowing your numbers (your closing ratio, your pipeline, you...

Not everyone is meant to be a marketing manager, and it takes a certain unique set of skills. Greg Cadwallader from Secured Roofing and Restoration in Florida talks about key efforts, what to look for, and what to do with your time if you are a marketing manager or assistant for a roofing company to level-up the company. 

We want to make it easy and just state: The Ideal Marketing Budget is 20% for Google Ads, 20% for SEO, 20% for Angi Leads, Thumbtack or Other Lead Aggregators – and the rest for marketing manager, print materials, video marketing and other miscellaneous efforts. But REALLY - you should assess what has worked for you in the past, and how could you double down on that. We talk about these things in...

Love Angi Leads? Sound off in the comments! Had a bad experience? Share that in the comments. Besides $35-$85 bucks a lead, for leads that also went out to 3 other companies that you have to compete with – the real cost of Angi Leads is that it can drive your prices down and your customer service may suffer?

I talk to Dallas Werner of First American Roofing who breaks down the pro's and con's to different Roofing Sales Comp Plans: 10/50/50 split OR…  10% of the total collected A Better Alternative? This is his preference which he explains in detail: % Of the profits - Based on the margin amount (40% margin not mark-up, after we take out an overhead percentage.) Once its taken out… sales rep get 40% of...

Did you know that 91% of people say that will send a referral…  and only 11% of people only ask for a referral! Drive more leads with a platform that allows you to incentivize them easily for contractors –  https://www.getthereferral.com/

Jim Johnson of Contractor Coach Pro talks about 5 keys you need to master before high-performers will want to work for you. Some of them are very challenging. For more – chat with CCP: https://contractorcoachpro.com/

Digging into the questions about how to do this! Great interview. Grow your roofing business with a system that has been proven to generate higher closing ratios and increased profit margins: https://www.restorationreferralsystem.com

In this episode Tim connects with Blake Suttle from TotalScope to talk about how to make your roofing company more profitable. Check out what Blake and his team are doing: https://totalscope.com/ https://hookagency.com/

In this episode Tim connects with Katelynn Strawmatt from Paperboy Marketing to talk about the 10 elements of an effective flyer. Check out what Katelynn and her team are doing: https://www.sumoquote.com/ https://hookagency.com/