Roofing Podcast: Hook Better Leads

Benny Fisher stopped by the Hook offices to talk about why you need a roofing sales process, and we learned a ton! Check it out.

Who knew social media could wield such power, for a B2B roofing play. TJ McCormack shares his insane TikTok success and how you can do it too.

Are you wasting money on Google Ads?  Join Vincenzo Colosimo and Tim Brown in the Hook Better Leads podcast where they break down 3 ways roofers waste money on Google Ads. https://hookagency.com/

Today, we sat down with Becca Switzer of Roof Sales Mastery to discuss the top 7 objections heard in roofing sales and how to handle them. She also gives some additional sales and marketing tips.  Becca Switzer - https://roofsalesmastery.com/

It's a certain skillset to partner with people that are going to accelerate the speed of your growth, not detract. I picked the brain of a very respected roofing business owner - Dustan at Apple Roofing, to understand how he works with partners and why he chooses the people he does to work with.

Want to learn how to improve the copywriting on your roofing content? Join Casey and Tim on the Hook Better Leads podcast where they break down proven tips to maximize your web content! Download Our Copywriting Checklist https://hookagency.com/

Wondering what the best roofing CRM for your business is?  Well, Today, we sat down with Tracy Bookman of Homestead Roofing Colorado to discuss the Pros and Cons of Acculyx with a pricing breakdown. https://hookagency.com/

Want to upgrade your website but don't know where to start? Join Matt Anderson and Tim Brown on the Hook Better Leads podcast where they break down 5 tech upgrades every roofing website should have! https://hookagency.com/

Top 5 Mistakes Contractors Made In 2021 1. No Strategic Business Plan, Where They Are Going, Start At The End An Reverse Engineer A Roadmap To Get You There  2. Don’t Know What Business They’re In, Everything To Everybody, Profit Centers, Riches In The Niches, Build A Brand 3. Don’t Know Their Ideal Customer, Differentiator Or A Commodity 4. Focus On Top Line Sales, Volume Kills, But Profit Thrill...

Want to learn how to monetize your website? Join Elizabeth Schwartz and Tim Brown on the Hook Better Leads Podcast where they break down how you can get leads from your roofing website! https://hookagency.com/

Get the most out of your GMB account! Many businesses leave money sitting on the table by not fully optimizing their Google My Business account. Learn how you can utilize GMB for generating leads and increasing your SEO rankings! https://hookagency.com/

I asked Tommy Mello all of my burning questions about his growth, sales, training, hiring, systems and how to keep people accountable. 

Adam Sand of Roofing Business Partner, talks about when you NEED a CRM, why he loves Hubspot for roofing, the pro's and con's of niched CRM's and when it's time to make a switch.

I picked Ben Menchaca's brain about where to find high-performing door-to-door salespeople, what they have in common - how he'd get an advantage first year.  Find Ben on Facebook https://www.facebook.com/ben.menchaca.5

Contractors say they want more business - but you and I both know LEADS are slipping through the cracks - Contractors are not working leads well, they’re sloppy - There isn’t clarity on who’s working what, or the last touch. So how to remedy it? Ben Hodson, the CEO of Job Nimbus and I chat about how to ensure each lead you've worked hard to get – is taken care of, systematically.  https://jobnimbu...

Should you join a mastermind? Getting around like minded people can be a major accelerant to any business, but how do you sort through the good and bad groups? What's best for you? I chat with Hunter Ballew of Roofing.com and RepCard about leadership, and how to understand the pro's and con's of niched groups and Roofing focused groups.

Chad Diller of https://www.landscapeleadership.com/ Chats with me about why most Referral Programs fail, and what to do to fix it. Extremely detailed, killer consulting, all in a half hour listen! Do yourself a favor, finish the whole thing and take lots of notes!

I see one thing that ties many of the roofing companies that get over 5-10M together, and that's a Roofing Business Integrator! An Integrator is a detail-oriented operations person, we talk through how to find one, how integrators and visionaries can get along, and why this may be the missing ingredient to your next level growth! Hardline's Site: https://hardlinesc.com/

How does lead generation compare to marketing your brand / building a brand for roofing companies. We talk about what works, and how to think of your marketing efforts. From the perspective of two very experienced roofing marketers. https://hitedigital.com/bradley

We sat down with Karine Woodman, the brilliant entrepreneur behind 24 Hr Bookkeeper (just for contractors) and asked her about how to fix issues with cashflow in roofing businesses. She didn't hold back.  https://24hrbookkeeper.com/

Joseph Hughes of contractordynamics.com talks us through the common mistakes he sees people making with Facebook ads, and how to remedy them: An intelligent marketing manager at a contracting company in California asked me that today on a Zoom call. Figured I’d be generous and share with you too  #1) Low Lead Quality - this is solved by doing a few things: creating content that positions your comp...

How can we fix the relationship between marketers AND contractors? It feels broken sometimes, particularly when you look at the angst from contractors in Facebook groups. We share what we think might be going on, a Better Way. Roofer Marketers Website: https://roofermarketers.com/ Questions: How do you have Appropriate Expectations with a marketing or Lead Generation company? What’s the Marketers...

John Dye is a Supplementing King, and runs The American Contractor Show, and has been inside hundreds of contracting businesses learning about what works and what doesn't, we chatted about self-respect and authenticity  as well as what creates success, and the meaning of success. Check out their website & show! https://www.americancontractorshow.com/ Some of the questions I asked: You’re regul...

I sat down with David Taggart, none other than The Roof Papi, of A5 Roofing, and talked to him about his new venture (and the hardest parts about starting a roofing company.)  Here are some of the questions I asked: What are the 3 Hardest parts of starting a roofing company?  1. How do you pay yourself, and how much do you pay yourself? 2. How to market to people in the wintertime / or other off s...

The weather tracking of the past is long gone. Derik Kline shares the secrets of the future for finding hail hits, and avoiding non-value added work. The Timeline + Outline of some of our discussion: -  Pre-1995 Leaks -  95-2007 - Noah, Storm Prediction center -  2008- Hail Map (Max Hail size) -  2013 - Dual Pole Radar, Competitors are software companies, no weather companies - What is it now? - W...