Jennifer Risser
Roll Model Business
Welcome to Roll Model Business, hosted by gym owner, camp organizer, community builder, and business coach AJ Clingerman and her co-owner Jennifer Risser. In this podcast, you will learn tips and action items to help grow your business and community.
Author
Jennifer Risser
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
Ep. 29: Is it Time to Course Correct? 06.07.2026 19:52
We are approximately halfway through the year, so it's time to sit down and assess how we are doing with our goals. Join us to learn how to assess your goals and how to recalibrate to ensure you will hit them at the end of the year if you are a little behind. In this ep, we mention ways to make money. If you want to hear more about that, listen to Episode 19! This podcast is for business owners, p...
Ep. 28: Good is Good Enough 29.06.2026 16:10
Are you a perfectionist? Is your first response to that question a hard no? Take a listen to this week's episode to learn more about perfectionism and how it might be impacting your life and your business. This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a h...
Ep. 27: It's the Most Wonderful Time of the Year - Christmas in July 22.06.2026 12:31
We aren't done with July Marketing yet! We have to take some time to dive into Christmas in July! It might truly be the most wonderful time of the year! From gear sales to new student packages and upgrades, a Christmas in July sale might be just the boost your business needs! This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and...
Ep. 26: July Marketing Strategies 15.06.2026 12:58
This episode focuses on strategies for July marketing. Do what you can to help make July exciting rather than "blah!" This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).
Ep. 25: Reflections on Vendor Booths and Events 08.06.2026 17:06
This week we reflect on the booth we ran at Greenwood Pride, including the changes we made this year, what we might do differently next year, and what we thought others might do differently. This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other bu...
Ep. 24: What Every Good Coach Knows 01.06.2026 15:23
This week, we talk about why everyone needs a coach, including coaches! Do you have someone to help you work on your specific problems or to hold you accountable? Having a coach helps you level up your game. If you're interested in working with AJ, reach out to her on Instagram @RollModelBusiness This podcast is for business owners, particularly martial arts business owners, who want to grow their...
Ep. 23: The Art of Vendor Booth Management: A Comprehensive Guide 25.05.2026 21:52
This week we are talking about how to run a vendor booth, including everything you need to do in advance! This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).
Ep. 22: Strategize Your June Marketing: A Comprehensive Guide 18.05.2026 13:06
Join us this week, where we discuss June marketing ideas! This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).
Ep. 21: If You Fail to Plan, You Plan to Fail 11.05.2026 17:47
In this week's episode, we discuss time management strategies. This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!). AI Summary: The central theme of this podcast episode revolves around the critical importance of...
Ep. 20: Strategies for Sustained Growth in Martial Arts Coaching 04.05.2026 14:52
On this week's episode, we chat about how to navigate staying up-to-date as a black belt and business owner. This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!). AI Summary: Every effective coach requires a mentor...
Ep. 19: Navigating Economic Challenges in Martial Arts: Strategies for Success 27.04.2026 17:52
You've heard the saying, when the going gets tough, the tough get going. In this week's episode of Roll Model Business we discuss how to be more intentional about your business and your community to help set yourself up for success in an economic downturn. Can you make your martial arts business recession proof? You can at least take some steps to help soften the impact of a bad economy. This podc...
Ep. 18: Martial Arts Summer Camps - Is it worth it? 20.04.2026 15:41
In this week's episode we talk you and maybe us into running summer camps at your martial arts academy. There is a few things you have to figure out before you start marketing your camp, so let's dive into what all it takes. We'll also discuss what a camp schedule can look like and go over a few ways to market it! This podcast is for business owners, particularly martial arts business owners, who...
Ep. 17: Celebrating May: Unique Marketing Opportunities for Your Martial Arts Business 13.04.2026 10:52
Grab your calendar and let's plan some marketing for May! In this episode we talk about some great ways to get more people on the mat for Mother's Day, plus fun events you can hold throughout the month! Don't let your marketing be boring and don't let your students get bored! From Light Sabers to Tacos to a Checkered Flag Finish - This month is full of fun marketing ideas! This podcast is for busi...
Ep. 16: Creating a Culture of Celebration in Your Martial Arts Community 06.04.2026 15:56
Whether it's a birthday, tournament performance, or promotion, finding ways to celebrate achievements both on and off the mats can be a game changer for your retention! Don't let the world continue to drag down your community. Find ways to celebrate the big and small things that help to make our lives better! This podcast is for business owners, particularly martial arts business owners, who want...
Ep. 15: Firing for Success: When to Clean House in Your Business 30.03.2026 20:39
On this episode, we talk about the necessity of cleaning house occasionally, whether that relates to employees or customers. This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!). AI Summary: Cleaning house is not m...
Ep. 14: Rescue Operations: Bringing Back Lost Students 24.03.2026 14:57
On this episode, we talk about bringing back lost students. This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!). It is said to be anywhere form 5 - 25x cheaper to bring back a lost customer than it is to get a new...
Ep. 13: Elevate Your April Marketing Strategy 17.03.2026 12:21
On this episode, we focus on marketing ideas for April. This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!). AI Summary: This podcast episode delves into the intricacies of marketing strategies specific to the mon...
Ep. 12: Enhancing Revenue - The Role of a Pro Shop in Boosting Martial Arts Income 09.03.2026 14:26
On this episode, we discuss the role that a pro shop can play in increasing revenue for your academy, including different items you might stock. This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!). AI Summary: Thi...
Ep. 11: Maximizing Your Reach: Techniques for Engaging Future Students 02.03.2026 16:22
On this episode, we walk through different ways to meet new students and get in front of them. This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!). AI Summary: This podcast episode delves into the imperative quest...
Ep. 10: Creating Unforgettable Experiences: Insights from Costa Rica 23.02.2026 16:05
On this episode, we reflect on marketing concepts we learned and/or noticed on our trip to Costa Rica. This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!). AI Summary: This podcast elucidates the omnipresent marke...
Ep. 9: Spring Forward: Engaging Marketing Ideas for March 15.02.2026 7:32
Spring into March with some fun themed marketing ideas! This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!). AI Summary: The salient theme of this discussion revolves around the strategic utilization of March mark...
Ep. 8: The Art of Interest Media: Enhancing Your Instagram Presence 08.02.2026 11:23
This week we discuss how to best use Instagram's features to boost your online presence, including some of Instagram's newer features. This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!). AI Summary: This podcast...
Ep. 7: Streamlining Onboarding for New Students: Best Practices 01.02.2026 11:19
It's so important to have a system in place for new students or customers, from their first interaction with you. Having a system allows you to train others, which enables consistency in your business. In this episode, we discuss first contact through end of first class. This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and comm...
Ep. 6: February Promotions: Capitalizing on Seasonal Events for Business Success 25.01.2026 8:53
On this episode we give you some rapid-fire ideas for February marketing strategies. This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!). AI Summary: This podcast episode elucidates strategies to effectively capit...
Ep. 5: Harnessing Events to Elevate Your Business: A Deep Dive 19.01.2026 24:20
On this episode, we discuss how hosting and attending events can develop community and boost business growth. We dive into specific events, discussing how each one can be a benefit. This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses...
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