Rocket Fuel: Youth Marketing

You are not mistaken we are in your feeds again as promised with the 2nd part of our annual work trip out to The London Toy Fair! In this series of interesting convos we kick off with industry giants in the world of board games and TCG Asmodee who has some fantastic advice not just for The Toy Fair but also for life. Then Jake goes and chats with Froghall Games who is an independent games publishe...

We are so back! That is right rocket fuel the podcast about youth, parent marketing and culture has slid back into your podcatcher feeds with what is turning into a bit of a yearly tradition for us here at Rocket HQ. Yes we are back on the ground at The London Toy Fair and this year we spoke to so many interesting people we have actually had to split it in to 2 part! But who did we talk too, I hea...

Bonjour! Hola! How are you doing today? Welcome to this episode of Rocket Fuel. A podcast that talks with interesting people who intersect that middle point between youth marketing and youth culture. Today we aren't just showing off our ability to Google how to say hello in two other languages. We are talking to two language experts who are at the forefront of getting young people to learn a secon...

Magazines. Do you remember those? If you are like the majority of people you probably thought that they were majoritively over in society... that tiny bit of your local corner shop or supermarket you walk past and not even had a gander at. Well in the world of the children's market they are thriving! Children's magazines are filling that gap that the modern parent are screaming for! So we had a ch...

Money money money, must be funny, in the world of the fin-fluencer. Yes, Finfluencers (financial influencers) and their rise in the last 5 years has been a fascinating watch. It is a newer area of the influencer niche world growing in the mainstream fast and financial institutions have seen this and jumped on board. From banks to credit companies to money saving schemes they all now have influence...

Stand Up To Cancer is one of those charities you have probably heard of. If you are in the UK you would have seen their massive campaigns they do every year with Channel 4's programming schedule. And in the US you would have seen their massive campaigns integrating sports and celebrities from MLB all the way to Dolly Parton. But did you know that their is a world of philanthropic content creators...

Going live in the days of television was a once in a year event. It was the thing that if you missed you were out of the loop of a cultural moment. These days going live is as easy as whipping out the super computer in your pocket and pressing a couple of buttons. So we went out and found an expert in the live streaming space, someone who has been live streaming on Twitch (the current market leade...

What's better in this world than toys? Not a lot... and. we think so too. That is why we spoke this month with Rory Edwards and Richard Sutcliffe, they work for Goliath one of the best toy brands out there! You may remember them as being the makers of the Thunderbirds toy range or you may have amongst all your board games a couple of theirs that the kids just keep begging to play! So we spoke with...

What does it mean in the modern day to be a content creator? Well we have gone a long way from the idea of someone in their bedroom with camcorder and a ukulele... They are the future of entertainment empires and Brian Saviano a.k.a Bricks'o'Brian is not an exception to that. BrIan has been building his brand over the years and a community that follows which has evolved in to one of his brightest...

(read in a historically inaccurate news seller of the victorian era) Hear all about it! Hear all about it! The Rocket Fuel podcast has Newsworks on show to talk about their latest research! Yes that is right! We are back with the latest episode of Rocket Fuel. This month we have Heather Dansie join us for a chinwag about Newsworks and their latest research all about how young people engage with th...

2 months in and aren't you so lucky to have 3 whole episodes of the best podcast about youth marketing, audience and culture! We do like to treat you. This episode is a special episode as today is Safer Internet Day. An international day to get together and spread the festive cheer about one of the most important things in modern history, the topic how we navigate and create a safe environment for...

We love a trip out here at Rocket! Nothing better then having an excuse for a change of scenery and a coffee with clients old and new and talking shop. So thats why we LOVE The Toy Fair. This year we headed out to Olympia in West London to see what happening in the world of toys! This year we spoke with the amazing people at Precise TV all about the latest trends in marketing via gaming and their...

Hello! How was your winter break? We are back! Yes your favourite podcast about youth marketing, audience and culture has returned! We even have some good news for your 2025. We are gonna be in your feeds EVERY SINGLE MONTH! Yep at least 1 episode each month for the entire year of 2025. We will still be speaking to leaders and shakers in the youth marketing audience and culture spaces but we will...

Don't be sad. I know it's hard to hear but this is our final episode of this season. But do not worry as we have a hell of an episode. James Erskine (the host) gets his once a season treat of interviewing someone where it gets rather nerdy. James Brown is a journalist, author, music reviewer, cultural observer and visionary genius that kickstarted the world of "lad mags" with his magazine Loaded....

In the penultimate episode for this season we talk to someone who really knows what kids are watching today. Emily Horgan is a kids media specialist and consultant who previously worked for Disney, Jetix and even The Wrestling Channel who now runs a podcast called The Kids Media Club all about what the youth of today are watching, what they will be watching, and what are brands and media empires d...

Hello again! We are glad you have returned! Welcome back to the Rocket Fuel podcast. Where James (your host) talks with an interesting guest from the world of youth marketing, culture and audience. Today your guest is social media manager superstar Xandrina Allday. She is amazing! She has a new book out that she has authored featuring letters from the current gen social media manager to the next g...

Good news! You are still on the right feed. Today we talk with potentially the future answer to the creator economy in terms of getting creators paid for their content within a timely manner and making sure they feel supported in their content. JD and Scott have been helping to building the tech and business behind this idea and they even have acquired the support of none other than Simon Cowell!...

You found us again. And today we are sticking to what we know best, talking about youth audience with a young person. Ali Suleman is one of those young people that you meet, have a small conversation with and walk away thinking "that guy is gonna rule the world". In university he started a podcast with his friends from his class to help other people like him at university navigate the world of fin...

WE ARE SO BACK! That is right your favourite podcast about youth culture, youth audience and youth marketing is back on your feeds! In the 1st episode of season 6 we talk to maybe one of the biggest household names there has been in the world of publishing. Guinness World Records is a company that in 2025 will be celebrating its 70th year and we are talking to Nicholas Brookes who is the Marketing...

In our 1st of something a bit new we are launching a yearly bonus episode between seasons. This is what we are calling Retro Rocket Fuel! It will feature an episode from the back long followed by James's take on how thing may or may not have changed in the world since then and if the our guests rocket fuel stands the test of time or not. In our retro episode we take you back to 2019/20 just before...

In this special bonus episode of Rocket Fuel James is taking a back seat and we have the amazing Managing Partner of Rocket Sophie Thirwell hitting the mic and being our host for this International Womens Day special. Sophie will be talking with 3 members of the Rocket Team about their experiences in their specialist fields. 1st we will have Chelsea Baldwin who is one of our Campaign Managers who...

In our final episode James get to be the radio geek we know him for with our guest George Butler who is not just a radio presenter on Fun Kids Radio breakfast show which is a station serving not just the latest tunes to an audience of 8-15 year olds but is ALSO the Head of Commercial Marketing at Bauer Media Group! James and George discuss his history of radio industry and where its going. They al...

On this penultimate (I know so sad) episode for this season of rocket fuel we chat with the Chief Fun Officer over at Griddly Kids… Yes that is their official title! James chats all things Griddly… who are they… where did they come from and why they think its so important to have education be fun for children! They also chat about STEM and how implementing activities in the category of can help ch...

Uju Asika is a writer, blogger and creative consultant. She is the author of Raising Boys Who Do Better: A Hopeful Guide for a New Generation (DK/Penguin Random House), Bringing Up Race: How to Raise a Kind Child in a Prejudiced World (Yellow Kite/Hachette UK) and the delightful picture book A World for Me and You, illustrated by Jennie Poh (Hachette Children's Group). She is also our latest guest...

Nathaniel Hunter is someone who is taking play into the future. His company D1srupt1ve (no the 1’s are supposed to be there) partnered up with the toy giants Mego to bring back a classic some of our listeners may recognise. The 2-XL robot. It has had many forms over the years but this time its pushing the world just a little bit further with the thanks to AI. We talk with Nathaniel about AI ethics...