Rocket Fuel: Youth Marketing

We are on location! Yes how exciting we were at one of the most interesting events in the calendar year The Toy Fair in London. We went along and were very kindly guests of the kind people at Precise TV and we got chatting with them about what they do and how they help their clients reach audiences more effectively in a growing digital world. We then hit the floor and met up with Casdon the people...

Annie McCosker and Izzie Fernandes from the Community Youth Organisation FLAARE talk with James this week about how brands can connect with Gen Z audiences by including their voices to influence not just the marketing but the products and even the brands its self. How their Community Youth Organisation is making the entrepreneurs of the future where the talented young individuals can start creatin...

In this new season and latest episode of Rocket Fuel, B2B Marketing Manager at Student Beans, Harriet McCulley, shares insights into her professional journey, the dynamics of marketing to the Gen Z audience, and the importance of authentic brand communication. Harriet discusses her transition from journalism to digital marketing, her drive to become a T-shaped marketer, and her entrepreneurial end...

This week James talks to Richard Clare from Immediate Media and more specifically all the LEGO Magazines & MEGA where he is the editor We take a deep dive into who is and why he LOVES magazines getting into the nitty gritty of how the magazine has developed and why somethings make look familiar to an older audience of the original MATCH magazine. We talk about how in a digital age what will th...

A small word of warning this episode has some quite frank language and the occasional word bomb may be dropped. This week James talks to Jamie East the presenter, broadcaster, punk singer and journalist. Who paved his way almost accidentally by being someone who was willing to look at what was there and tell them where they needed to go. We take a deep dive into who is Jamie East and what makes hi...

Welcome back to Rocket Fuel! This week James sits down with Rachel Beech. She and James go way back and catch up with Rachel's newest and best venture yet... We Are Fetch. An amazing app and network system revolutionising the way we all do the school run and more. We talk to her about where she got started and why being a tech head helped her get ahead of the game and why working with todays young...

Welcome back to Rocket Fuel! This week James sits down with James Gilmore. A fascinating individual who is the Founder & Managing Director of leading teen media company W!ZARD Radio Media. We talk to him about how and why this all started back 11 years ago from his bedroom as a kid. We also discuss W!ZARD Radio Media what its is and what the future holds for it as they expand into the world of...

Welcome back to Rocket Fuel! This week James sits down with Ian Shepherd, founder of The Social Store and co-founder of Electrify Video Partners. Ian has 20 years experience in the industry, working in commercial roles for companies including Disney, Universal Music, WarnerMedia and BT. Ian is a leader in the influencer marketing space, working with some of the world's most popular social media cr...

Welcome back to Rocket Fuel! This week James sits down with Hannah Witton. An extraordinary podcaster, author, YouTuber and writer who has been creating content for more than 10 years. We talk to her about her views on the being an "influencer" and how this has changed over the years. We also discuss her work habits and practises she adopts day to day. We ramble around the topic of new wave creato...

This week we are with Alicia Liu. Alicia is from Spring Grass which serves as the bridge between the west and China in terms of Youth Marketing. We hear her insight on youth and parent audiences in China, recent behavioural trends and what they are looking for from brands. We chat about technology and development and uncover similarities between the west and China. Using this insight, we also ramb...

WE ARE BACK! And we are back with a boom... specifically TikTok's Boom with the guy who literally wrote the book on it! Chris Stokel-Walker. He is back for his 2nd appearance on the show and we get straight into it. We talk about his book TikTok Boom (Available now in all good places where books are sold) We chat with him about why the move of focus from YouTube to TikTok and what this means for c...

Charlotte Eyre is the The Children’s Editor at The Bookseller. The Bookseller is the UK’s premier business magazine for the publishing industry, and has been for over a century. Debuting in 1858, The Bookseller provide news and analysis on the industry, all the while running conferences, award ceremonies, and community spaces. Charlotte Eyre’s career began rather peculiarly. After studying French...

Becca Caddy is a technology and science journalist, and author of the book ‘Screen Time: How to make peace with your devices and find your techquilibrium.’ If lockdown has taught us one thing it’s that, for many of us, our relationships with screens are more essential to our daily lives than our relationships with our friends and family. Online, the topic of technology is polarising. We either hea...

Chris Hirst is the Global CEO of Havas Creative, a global advertising agency. At once an engineering graduate and glass factory worker, Chris Hirst is now the CEO of one of the biggest advertising agencies in the world. He’s also the writer of ‘No Bullsh*t Leadership: Why the World Needs More Everyday Leaders and Why That Leader Is You,’ an award winning book aiming to streamline and demythologise...

Welcome to Rocket Fuel: Retro Edition. This week we're throwing it back to previous instalments of Rocket Fuel, starring some of team Rocket's favourite guests. Introducing Rory Sutherland is Daniel Collins, the Strategy Director here at Rocket. Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series. Coming from a behavioural psycho...

Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series. In ’88, Rory was but another graduate looking to work for any ad agency that would have him. Which, unbeknownst to him at the time, was none of them. Except one: Ogilvy & Mather Direct. Fortunately, Rory's circumstance of limitation birthed his best possible outcome as a vi...

Unsah Malik is the author of Slashed It. Unsah is the author of the best-selling ebook “Slashed It” - a prolific, comprehensive guide for marketers, brands and influencers to help them crack the world of social media. As a trained journalist, Unsah is at the cutting edge of documenting how the world of social media is evolving, and she brings her audience along with her; periodically updating her...

Amy Charlotte Kean is a woman with a thousand roles. To some, she is a sociologist, to others the author of the book ‘The Little Girl Who Gave Zero F*****,’ and a trail blazer of a business woman to the rest. Amy is the co-founder of of DICE (Diversity & Inclusion at Conferences and Events), she’s the Cultures Editor at Shots Creative, and her most recent venture is Six Things Impossible, foun...

Charlotte Eyre is the The Children’s Editor at The Bookseller. The Bookseller is the UK’s premier business magazine for the publishing industry, and has been for over a century. Debuting in 1858, The Bookseller provide news and analysis on the industry, all the while running conferences, award ceremonies, and community spaces. Charlotte Eyre’s career began rather peculiarly. After studying French...

Helen & Douglas House is a UK-based children’s hospice. Founded in 1982 by Sister Frances Dominica, Helen & Douglas House is the world’s first hospice dedicated to children and young adults. They provide end-of-life care and bereavement support for children and their families, by creating a warm, colourful, nurturing environment so that ‘every life leaves happy memories.’ Amy Botalli is th...

Mariel Richards is Head of Strategy & Brand Partnerships at gal-dem. Gal-dem are an award-winning online and print publication ‘committed to sharing the perspectives of women and non-binary people of colour.’ Through the mediums of essay, music, politics and lifestyle content, they give a voice to the oft voiceless, and are now one of the most prestigious, well respected publishers for doing s...

Jennifer Gassner is the Marketing Director of Marie Stopes International. Starting her career rather eclectically, Jennifer studied to be a diplomat, before migrating to China to work in sales. During her mid-twenties, however, she became uninspired; disenchanted at the prospect of working for mere profit alone. She began to reflect and retool; undertaking a master’s degree in Public Health before...

Adam Harris is the Global Head of Brand Partnership Studio at Twitch. Despite, self admittedly, not knowing what to do by the time of university, Adam Harris has recently cemented himself as one of Twitch’s most in-expendable leaders. Though he started out working with his dad and grafting through university working at M&S, Adam has since gone on to work for the likes of ITV and Metro, winning...

In our most recent  'Speaking the Language of Youth'  panel event, we discussed marketing to youth and parent audiences as we move into 2021.  James was joined by a panel of industry experts including:  Fran Scudder, Senior Partnerships Manager at Warner Media;  Hannah Snow, an Online Content Creator;  Kat McKenna, a youth marketing specialist; and Joseph Nwosu, Marke...

Andi Peters is a beloved television presenter and producer. With no intention of working in television, Andi was propositioned to audition for ITV after being heard on the in-store radio of Oxford Circus’ TopShop. And from there the rest is history, as Anti enjoyed, and continues to enjoy, a career both presenting and producing, for the UK’s biggest channels and programming. Many will know Andi fr...