Roadmap to Referrals

If you are a service provider you have undoubtedly raised your rates – or at least thought about how you need to raise your rates.  And doing it (or even thinking about it) may have made you nervous.  Our guest today, Ryan Laughlin from Tasteful Media will show us how to raise our rates following a formula that makes the process easier. You can find his 3-step process of raising your rates to grow...

Do you spend a lot of time networking and wonder about your return on investment? It could be because you view networking all wrong. The focus should be on smart networking - strategic networking - ultimately to be known by a network. In this episode we discuss how to turn your networking into smart networking.  The resources mentioned in this episode can be found on the show notes page at www.sta...

I was approached by a lady at a conference where I was speaking who shared, "this information you provided is just what I needed.  Thank you so much. It actually got my husband and I on the same page (they are co-owners of the business). So what was this information? In this episode we dive in and in the process we are diving in to uncover some very valuable data in your business to help you make...

Maybe you love talking about money, revenue, profit... maybe you hate it! Regardless though of how you feel about it, you need to be able to master it if you want your business to have true sustainability, not just growth. This episode we are diving in to help you master your profit with our guest, profit expert Michele Williams. Resources mentioned on this episode can be found at www.staceybrownr...

Here's another opportunity for you to listen in as I coach a small business owner on how to use data in her business to reveal her referral reality and how to close the gaps. All resources mentioned can be found on the show notes page at www.staceybrownrandall.com/43  of the Roadmap to Grow Your Business podcast. 

One thing that stinks about business is when a prospect says no. But what if a prospect is trying to say yes and you miss it? Sounds crazy I know, but today's episode with sales expert Nikki Rausch will amaze you at the buying signals people miss from their prospects. There are 17 buying signals in fact. We dive in to some of them plus Nikki provides other valuable information to help you sell mor...

It's time I set the record straight (again) about how and when to apply my "no asking for referrals" philosophy. You should never ask for a referral, but that doesn't mean you can't ask for other things... like reviews and testimonials.  I have found that people apply my "no asking" strategy to situations that are not referral in nature which means you are applying it out of context.  You can find...

In this Q&A episode we have a very special guest joining me as the guest interviewer. For the most part she sticks to the script but when she doesn't, it is really funny!  She is asking me questions about rewarding for referrals, how to move someone from trusted contact to referral source and how my paid programs work together.  You can find all of the resources mentioned in this episode, includin...

Almost everything in life comes with hard work, and maybe having a little luck thrown in for good measure. But we also need magic. Not the kind of magic you think I mean, I'm talking about the kind we create ourselves. In this episode I will show you how to create magic with your planning and goal setting.  All resources mentioned in this episode, including the Small Plan Activity download can be...

It's a mix of excitement and nervousness... thrill and dread... anticipation and concern. You feel as if you are caught between two very different emotions, all at the same time. Only one thing can bring these dual feelings on - year one and year two of your business. Let's dive in to the FEW key things you should focus on... and forget the rest (for now). 

This episode dives into the danger of comparing our backstage to other's front stage. Which leads us to live in the comparison society.  And once in the comparison society, we set ourselves up for two dangerous influences. Let's dive into those influences you need to eliminate from your world.  Resources provided can be found on the show notes page at www.staceybrownrandall.com/37 . Roadmap to Gro...

There are three kinds of people when it comes to referrals. First, those who love to ask. Second, those who ask but don't like it (they only do it because they don't know there is a better way). And the final group hates the idea of asking, so they refuse to ask.  For groups 2 and 3 - this episode is for you because there are a few - 4 to be exact - guiding principles you have to understand if you...

If I told you there was a right way and a wrong way to give a referral, how confident are you that you would get it right? Well on this episode we are going to find out.  You can download the Proper Referral Checklist plus the other resources I mention on the episode on the show notes page at www.staceybrownrandall.com/35 . Roadmap to Grow Your Business. 

In this episode you get to be a "fly on the wall" as I coach a photographer on her gaps on generating the referrals she wants. But don't just listen in... ask yourself the questions I ask her to uncover your own gaps in receiving the referrals you want and closing them into paying clients.  All of the resources can be found on the show notes page at www. StaceyBrownRandall.com/34  including the "d...

Maybe you have sent an email like this before, maybe not. But they don't work & say something about you that you probably don't want. They claim to be "referral generating" emails but they are not and usually do more harm than good.  All of the links and resources mentioned can be found on the show notes page at www.staceybrownrandall.com/33 .  

If you have taken the Referral Ninja Quiz to test your skills and abilities to generate referrals - to see how good you are at generating referrals consistently - then you know if you are a Referral Ninja Beginner, In Training or Master. If 85% of people who take the quiz are Beginners, what does it take to be a Referral Ninja Master?  And what is a Referral Ninja Master? Well in this episode I pu...

When I say "accountability" - what do you think? How do you feel? Is your reaction positive or negative? Most don't think about how accountability impacts their progress, their success. And when you structure accountability correctly...you find the magic.  It's time to find your magic! Resources for this episode can be found on the show notes page at www.staceybrownrandall.com/31  including the li...

We have a special guest asking me your questions today on the podcast...it's my son, Jacob!  He is "hosting" this episode and asking me three questions.  Those questions include generating referrals when you are new to an area, how to be authentic and generate referrals and how to make asking less awkward (as you know - my advice is to never ask so I give other thoughts on how to generate referral...

The business concept of "burning the boats" comes from a history lesson in the early 1500s. It means removing your "retreat" abilities so you commit to a decision.  In the episode I give real world decisions from my business to explain the why and how behind the "burn the boats" concept. And I ask you to consider if 2019 is the year you commit to a burn the boats moment with your business?  All re...

The final episode of 2018 for the Roadmap to Grow Your Business podcast. I thought I would do something a little different.  This is a look back at the top 5 fan favorites (and mine too!).  In this episode we review the top 5 episodes and then replay the number 1 favorite episode from 2018!  Here we go! Links to the top 5 episodes plus the other resources mentioned can be found at www.staceybrownr...

Before we moved to my new website - www.staceybrownrandall.com  - earlier this year, I had a popular article on my old site on the business lessons learned from my small business owner clients.  For many years I was a business and productivity coach and coached business owners year in and year out. During that time I always found that the same lessons would keep coming up for my small business own...

We are wrapping up our mini-series on the client experience and this episode is for those of you ready to move from the 1.0 version of your client experience to the 2.0 version. From the two previous episodes - #024 and #025 - we discussed what the client experience is, why it matters (referrals of course, but other important reasons too), when it starts and ends, the client stages and the 3 musts...

Do you know what it is like to work with you? Have you ever thought about it from your client's perspective? I hope a smile just broke out across your face and not that concerned, scrunched up forehead look of worry and concern. Let's dive in to today's episode to learn how to create a Client Experience worth smiling about.  You can find the downloads mentioned, the Client Experience Assessment, p...

There can be a number of reasons why you aren't receiving the referrals you deserve. Most all reasons can be solved just with education and then you taking action. This episode kicks off a mini-series to give you the knowledge you need to take a different action in your business so you can start generating referrals.  You can find the links mentioned in this episode of the Roadmap to Grow Your Bus...

The end of the year is upon us and that provides us with a unique opportunity when it comes to our referral sources.  You cannot waste this time of year - the holidays - to send a very important message to the most important people in your business.  Find all links mentioned on the show notes page at www.staceybrownrandall.com/23  of the Roadmap to Grow Your Business podcast.