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Welcome to this week’s episode on The Radcast! In this episode, host Ryan Alford discusses the importance of brand development with PR extraordinaire, Michael Valor. Today’s guest is Michael Valor, CEO of Valor Media and host of Overly Positive Podcast. Valor Media tackles personal branding initiatives, excels in their client’s Instagram growth, and more. In this episode, Ryan and Michael discuss:...

Welcome to this week’s marketing and advertising news on The Radcast! In this episode on The Radcast, host Ryan Alford and co-host Reiley Clark, discuss the ways your business can leverage influencer marketing and more marketing news. These are today’s topics: Simmons Mattress teams with Damelio Sisters. EOS and the viral TikTok Shaving Cream. Starbucks Oat-milk Shortage. Facebook’s Kid-friendly I...

In this episode on The Radcast, host Ryan Alford talks with guests Samrat Saran, Head of Client Solutions at Neuro-Insight, and the CEO and Co-Founder of 4th Avenue Market, Salim Holder. They discuss the growth, community, and neurological factors involved in creating the 4th Avenue Market e-commerce brand. These are the topics: Building and maintaining community through e-commerce. Establishing y...

Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines. These are today's topics: Bed, Bath, & Beyond -- Home Happier Campaign. Brazilian Company, Magalu, and Deezer team up to create a shop-streaming service for musicians. Dollar Tree's new Media Netwo...

Happy Tuesday! Welcome to another episode on The Radcast. In this episode, Ryan Alford talks with Radical's Marketing Strategist, Robbie Fitzwater. They discuss the following topics: Creating the narrative for your brand, and evolving the conversation with your customers. Engaging with your community is ultimately teaching you to be a better marketer. Own the relationship - Be at the forefront of...

Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines. These are today's topics: Neutrogena's content studio. Budweiser special beer for Utah. Airheads digital video, playing on "skipping ads". Facebook is creating a mix of Clubhouse and Instagram Live - H...

In this episode on The Radcast, host Ryan Alford talks with Samrat Saran, Head of Client Solutions at Neuro-Insight, discusses how to optimize the creative when telling your brand's story. Samrat and Ryan both agree that marketers should represent the consumer first, then the branding and creativity will follow. These are the topics in today's episode: Branding with understanding (data, your custo...

Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines. These are Today's Topics: Lil Nas X and Nike Lawsuit. Voltswagen Rebrand. Covid Vaccine Incentives. Chipotle is giving away 100k in Bitcoin. If you enjoyed this episode of The Radcast, leave us a revie...

In this episode on The Radcast, host Ryan Alford talks with Samrat Saran, Head of Client Solutions at Neuro-Insight, discussing TikTok for brands, and how to optimize your content on the world's most dynamic social media app. Ryan and Samrat break down the following questions: Why do some videos perform well on TikTok? What is the best way to optimize your video content as a brand? How can brands...

Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines. These are today's topics: The future of TV channels and streaming is changing. With the ongoing shift to streaming, The NFL is beginning to shift too.  Big brands are creating their version of TV Shows...

Welcome to another episode on The Radcast. In this episode, host Ryan Alford talks with the CEO and founder of ShipMonk, Jan Bednar. Jan started this company in 2014 with a mission to help small to medium-size businesses "stress less and grow more". The company has brilliant branding, an engaging mission, and an established list of satisfied customers. Ryan and Jan discuss the following topics: Ma...

Happy Friday and welcome to another episode on The Radcast! In this episode on The Radcast, host Ryan Alford and news co-host Reiley Clark, break down this week's game-changing marketing and advertising news. These are today's topics: E-commerce Data: Spending has already increased online with $121 billion accounted for in 2021. What does this mean for your business? How can you optimize your e-co...

In this episode on The Radcast, host Ryan Alford talks with two of the founders from HopinTech, Erich Ko and Boyd Reid. What is Hop In? Why did it start? What problems is this company solving? All these questions and more are answered in today's episode on The Radcast. In this episode on The Radcast, host Ryan Alford talks with two of the founders from Hop In Technologies, Erich Ko and Boyd Reid....

Happy Friday! Welcome to another weekly news update. Friday's episode on The Radcast covers weekly marketing and advertising topics that keep you in the know. Host Ryan Alford and producer Reiley Clark, break down the following topics: 1. Avocados from Mexico loyalty program, personalized website experience, and more. 2. Smirnoff and SideBarre match up, giving introductory courses to barre session...

Welcome to another episode on The Radcast!  In this episode on The Radcast, host Ryan Alford talks with MasterChef top 4 finalist, Noah Sims, about personal branding, the service industry, and the reality behind reality TV. Ryan and Noah talk about the audition process for MasterChef. They also discuss what it means to be a chef, and the art of creating  big, bold, beautiful flavors.  Noah is not...

Welcome to this week's marketing news update. In this episode on The Radcast, host Ryan Alford and co-host Reiley Clark, talk about this week's marketing and pop culture news. Here is today's breakdown: Deepfake video of Bob Ross is painting a scenic view with Mountain Dew. The episode premieres tomorrow, March 6. Snapchat is teaming up with IKEA to create an escape room... what are you escaping f...

In this episode on The Radcast, host Ryan Alford talks with the CEO and Founder of Sheets & Giggles, Colin McIntosh. In Denver, he's known as the sheet guy, and for good reason! He's generated a million dollar revenue in sheets monthly. He's one with the environment, and is happy to discuss any and all things bedding, sheets, puns, and of course, good marketing. Get ready for a super fun and i...

Welcome to this week's news update on The Radcast! In this episode, host Ryan Alford and news co-host Reiley Clark, address this weeks top marketing and pop culture highlights. This episode dissects what's going on in the marketing industry and what should be on your radar for the weeks ahead. The topics they cover today are: Spotify HiFi Bacardi Snapcode Avocados from Mexico partners with Missio...

In this episode of The Radcast, Arjun Rai, the CEO and founder of HelloWoofy.com, and a serial entrepreneur, talks about the latest developments in digital marketing and media with host Ryan Alford. Arjun and Ryan talk about the use and benefit of emoji's in digital marketing  and about all the platforms Arjun has created. Find Arjun Rai on LinkedIn, Instagram, or visit HelloWoofy at hellowoofy.co...

Welcome to this week's marketing news from The Radcast! We have some great topics for you today. Host Ryan Alford and producer Reiley Clark break down this week's hottest marketing headlines. Take a look at the headlines we cover below: Old Spice digital content studio and barbershop, opening March 1. McDonald's Crispy Chicken  Sandwich is hitting the fast-food giant's store, as so is new merchand...

In this bonus episode on The Radcast, Tyler Lewis joins us again to share how the Super Bowl Ads really played out. Did they have a positive impact for the brand? Well, we answer that question and more in this bonus episode. Tyler shares how this how process works, by dissecting how our brain processes what it's seeing, what exactly the ad meter is, and how to understand the memory encoding proces...

Happy Tuesday, and welcome back to another episode on The Radcast. In this episode on The Radcast, host Ryan Alford talks with serial entrepreneur, Michael Loeb. Michael Loeb is the founder and CEO of Loeb Enterprises and Loeb.nyc. Loeb Enterprises and Lowb.nyc covers a wide variety of business ventures and investments. Michael has had his hands in several e-commerce brands, marketing and sales de...

This week's marketing news is naturally focused on Valentine's Day Weekend. There's so much happening in experiential marketing. In this episode, Ryan and Reiley share what Lowe's, Dunkin Donuts, and 7-Eleven have in mind for the sweet holiday.  The Shoe Surgeon, Dominic Ciambrone, is creating some pretty hot sneakers for Chips Ahoy. People who vote on their favorite sneaker are entered into a swe...

In this episode on The Radcast, host Ryan Alford is joined by guest Tyler Lewis, the Director of Client Solutions with Neuro-Insight. This is a loaded episode discussing Super Bowl ads and why neurology is such an important part of the marketing and advertising process. During the episode, guest Tyler Lewis shares with Ryan, Josh Hill, and Mike Weston, how people process information through neuro-...

Get ready for this week's marketing and pop culture news update! In this episode on The Radcast, host Ryan Alford and news co-host Reiley Clark, discuss this week's biggest marketing news... and with the big game on Sunday, you can guess a big topic for today! These are the following topics we hit in today's episode: Which brands will have ads in the Big Game, and which brands won't have commercia...