Richard Lifts & Runs Trails

BRUTAL Louisiana Trail Race: Loop Guru Trail Run is no walk in the park! Join me as I share my experience tackling this challenging 100-miler in Ville Platt, Louisiana. Despite Louisiana's flat reputation, this course surprised me with rollercoaster hills and treacherous mud. I'll take you through my preparation, gear choices, and the unexpected obstacles I faced. Learn about the unique course fea...

Are you a runner looking to give your social media a swift kick of energy? In this deep-dive video, I share the secrets to boosting your views and presence on YouTube and Instagram. Join me and leading fitness YouTuber Kofuzi, elite runner and podcaster Tommie Runz, plus special guests from Gazelle Sports. They discuss leveraging Instagram reels to nail down engaging content and video editing fund...

Discover the unexpected shifts reshaping the run specialty industry! From surprising market consolidation to dramatic changes in customer behavior, this eye-opening presentation reveals what's really happening in run specialty retail. Learn why Brooks and Hoka now dominate 50% of the market, how rising shoe prices are affecting buying patterns, and what technological advances will transform the sh...

The TRUTH about running stores in 2024 revealed by industry leaders! Dive into the future of run specialty with leaders from HOKA, Saucony, Brooks, and Altra Footwear. These brand executives share their unique perspectives on where the running industry is headed and how they're preparing for upcoming challenges and opportunities. Discover insights on: - The explosion of running's popularity and it...

Unlock the Social Media Secrets for Running Stores in this revealing presentation! Join industry experts as they share insider tips on maximizing your store's online presence and connecting with runners. Discover how to: • Set clear goals for your social media strategy • Create engaging content that resonates with runners • Utilize your store, staff, and community as content sources • Leverage dif...

Discover how this $249 Ruko U11 Mini drone revolutionized my trail photography! As a first-time drone user, I was amazed by its beginner-friendly features and impressive capabilities. In this video, I unbox the Ruko U11 Mini, walk you through its setup, and share my week-long experience learning to fly it. I'll cover everything from the drone's compact design and dual battery system to its user-fr...

👟 In today's Xero Scrambler Review, I am exploring whether this trail shoe is a true game-changer in the world of trail running. Based in Colorado, Xero has engineered a zero drop performance shoe that promises breathability and durability with its Michelin Fiberlite Technology. 🏞️ My experience? The Scrambler is a nice shoe - lighter than the Ultra Lone Peak at just 10.2 Oz for a size 11 - enhan...

In today's ultimate showdown 🥊, we dive deep into the world of trail running shoes, comparing the Scarpa Spin Planet and the Hoka Speedgoat 5. The Scarpa Spin Planet, with its eco-friendly EVA cushioning and Presa TRN-06 outsole, offers an intriguing contrast to the Hoka Speedgoat 5's lightweight design. Both shoes are a testament to the innovation in the running world, but how do they stack up o...

🏃‍♂️ Dive into the world of innovative running shoes with the Reebok Floatzig 1 review! As a trailblazer in performance footwear, this shoe promises a revolution in your running experience. With 30 years of running under my belt and having never tried Reebok, my anticipation was high. The Floatzig 1, priced at $130, surpasses expectations with its thin upper and TPU energy foam midsole, featuring...

Discover the hidden gems of Georgetown with the River's Edge Trail Race! 🏃 Nestled right in the heart of the city, these trails offer a serene escape without straying too far from civilization. Whether you're a seasoned athlete or a running enthusiast, this video is your sneak peek into the wonders of the River's Edge Race scheduled for May 25th. I had the pleasure of exploring these beautifully...

Exploring the Hoka Mach 6: Is this the ultimate road shoe for 2024? Dive into my journey as I lace up the latest from Hoka, the Mach 6, and see if it lives up to its predecessor, the Mach 5. With an innovative design that includes a double-sewn tongue, crocheted nylon upper for supreme breathability, and a streamlined SCF EVA sole, this shoe is lighter, more durable, and vegan certified. Experienc...

Discover the MXXY Hydration System: a potential game-changer for trail runners seeking innovative hydration solutions! 🏃‍♂️💦 In this detailed review, we explore the MXXY Flex hydration bladder, designed to revolutionize your runs by allowing customizable mixtures of hydration fluids and water. Perfect for those who are meticulous about their hydration needs during races or prefer tailored recove...

Hey runners ! 🌟 Join me as I explore the highly anticipated Great Springs Trail Race Course, set to debut in March 2025 at Southeast Metropolitan Park near Austin, Texas. This trail race offers something for everyone, from a challenging 5k to an exhilarating 50k. Directions to the park: https://www.google.com/maps/place/Southeast+Metropolitan+Park+Primitive+Trail/@30.1913902,-97.6096585,16z/data=...

Welcome to the ultimate home gym upgrade with the RITFIT M1 Power Cage! In this video, I dive into the features of this incredible piece of equipment that has completely transformed my garage gym. The RITFIT M1 Power Cage not only includes a robust power cage but also a built-in cable system and a Smith machine, making it a versatile addition for any fitness enthusiast. II assembled it solo in hal...

Today, I'm diving into the Bob & Brad D5 Pro Massage Gun: Worth the Hype? In this review, I'll share my hands-on experience with this powerful device, comparing it to my trusty Shogun massage gun. Discover the unique features like the 60% increased power, ergonomic handle, and the innovative air pillow attachment that gives a deep massage. With 4 hours of continuous battery use, an OLED displa...

Discover the minimalist magic of Runner's Agile Shoes in this comprehensive review. These barefoot, zero-drop shoes, crafted from recycled flyknit material, offer remarkable comfort and a snug fit that surprises, much like slipping into your favorite house shoes. With a unique no-tie lace design and a lightweight 2mm synthetic rubber outsole, they're the perfect companion for light runs or gym wor...

Discover the secrets behind Killian Jornet's favorite trail shoe, the NNORMAL TOMIR! Join me as I dive into the features of this remarkable shoe, backed by one of the world's top ultra runners. Whether you're an avid trail runner, hiking enthusiast, or simply love a comfortable everyday trainer, the TOMIR offers an impressive 8mm drop, similar to the Nike Pegasus Pro, providing a cushy, bouncy rid...

Today, I'm thrilled to share my INOV8 Trailfly Review: Conquering Rocky Terrains with Ease. From the heart of the Lake District in the UK, INOV8 has crafted a shoe that's not just a piece of gear but a testament to innovation, designed to tackle the hard and rocky trails. In this review, I delve deep into the features that set the Trailfly apart, like its breathable upper, performance foam midsole...

Discover the trail-running revolution with the Arc'teryx Sylan and its game-changing Vibram Mega Grip! In today's video, we dive deep into the craftsmanship and performance of the Arc'teryx Sylan, a trail shoe that's rapidly becoming a favorite among mountain running enthusiasts. Known for their top-tier outerwear, Arc'teryx has stepped up their game with a shoe designed to master the rugged deman...

Are you on the hunt for the best trail shoe of the year? Look no further than the La Sportiva Prodigio! In today's video, I dive deep into why this European trail shoe stands out from the competition. From its breathable knit upper and reinforced toe cap to its innovative 2K molding technology outsole, the Prodigio is designed for ultimate comfort and durability. Perfect for runners with wide feet...

Update on my skin cancer journey

Discover the harsh reality behind the Altra Olympus 6 in my latest video. As an avid runner and longtime fan of Altra footwear, I've experienced every version since the Olympus 3. Unfortunately, the Olympus 6 disappoints. With an increase in weight and a poorly executed redesign, this shoe no longer feels like the neutral companion runners have come to love. The addition of the Achilles pillow and...

Discover the performance and innovation behind Ulysses Shoes: Road Tested and Performance Ready. In this video, I dive into the unique features of Ulysses Shoes, a new Swiss brand revolutionizing the running scene since 2020. With their Natural Adaptive Running System (Nars), these shoes promise a responsive and comfortable experience for all runners. My son and I tested their three models—the Way...

I review my experience at the 2024 Grindstone 100 trail race in Virginia.

I give a update on my recent racing since my hamstring surgery and recovery which started last November. I talk about my big plans for Grindstone 100, Snowdrop 55hr and Cocodona 250 during the next 12 months.