ReWild Your Business

When your prospective clients get more of your attention than your actual clients, there’s something very wrong. We invest so much time and money in our marketing with the primary goal of enrolling our perfect clients, then when we do, we see that as the summit. The box is ticked. The clock resets. Our attention reverts back to our marketing, our eyes scanning the landscape for that next ‘ideal cl...

On the Heads Together podcast this week, I'm joined by one of my business besties - Becky Benfield-Humberstone. Becky shares with me her approach to building a brand - starting with a solid foundation - getting to the bones of what you REALLY want your brand to be/say/look/feel. If you're a multi-passionate entrepreneur, you're going to LOVE this episode! Quite simply, Becky is a superhero, born w...

Happy New Year! This week I'm sharing my new year's resolutions with you - all 3 are linked by a single word - Intentional. Listen in to find out what they are. Grab my free goal-setting workbook if you're still in the planning stage for this brand-spanking new year: https://www.gillmoakes.com/goal-setting This is a public episode. If you would like to discuss this with other subscribers or get ac...

If you're like me, you probably plan to take time off between Christmas and new year to spend time with your loved ones... then realize that a couple of days of that is quite enough. If you're someone who likes to take advantage of the quiet down time to get some 'I'll get around to that someday' jobs done in your business, then this episode's for you. I'm sharing a couple of ideas you might like...

I was recently interviewed by the fabulous Hayley Maxwell for her Fierce Impact podcast. For reasons I explain in this episode, I'd had to cancel our first scheduled recording session and so it had been a while since I'd completed the interview intake form, and I had no memory of what we'd be talking about (blame the menopause, not me!) What I wasn't prepared for was how good it felt to be under-p...

This is an incredibly pivotal episode of the Heads Together podcast. Money mindset is the topic that comes up each and every time with new clients I work with. If you know this is something you struggle with, then this episode is for YOU. I'm doing a deep dive into money mindset. If you truly want 2023 to be the year where everything changes for you and your business, then you need to beat down th...

This week I'm joined by the wonderful Taylor Kampia of Make a Scene Media. We're talking about pivoting - something Taylor has done a couple of times - first by choice and then forced by circumstance. In 2019, Taylor and her business partner were laid off from their "dream jobs" and they took that as an opportunity to start their own business. They hit the ground running and were thriving and grow...

This week I'm joined by the incredible Tamsin Jardiniere. I'm lucky enough to count Tamsin as one of my precious clients which means I get to have inspiring conversations with her regularly, and now I get to share one with you... Tamsin and I are talking in this episode about what it really means to be authentic. Tamsin's own story is fascinating. She left behind a sparkling career in London to cr...

If you want to grow a profitable, sustainable service based business, YOU MUST DELIVER TRANSFORMATIONAL RESULTS FOR YOUR CLIENTS. Sounds obvious, right? But here's the thing, I see way too many business owners focussing on their marketing strategies, building a beautiful website, mapping out intricate sales funnels, obsessing over their social media following, etc BEFORE they've truly mastered the...

This week I'm joined by the fabulous Steph Durbin, co-founder of The Coach Directory, an international directory for well trained, qualified, certified & accredited coaches. The directory gives its members a platform for opportunity to develop themselves through ongoing professional development and supervision, and to develop their businesses through online exposure. In this episode we talk ab...

I'm joined this week by the incredible Sara Hartary - Founder & CEO of BizOps Solved. We're deep diving into annual business planning and how to make it meaningful. Sara is an absolute genius at making planning feel natural, and utterly 'doable'. She's keen to remind us that your annual planning session is just the start, the implementation and reference to the plan should be happening all yea...

This week I've pulled apart the way I write - ooh this was a challenge! It's really tough to try to explain something you do automatically, but I think I've managed to get it down. I get a fair few people commenting on how my copy / posts are easy to read, and how they can hear my voice coming through the text. As promised in this episode here's a list of my top tips for writing like you talk: Use...

I started my first business as a virtual assistant because it felt like the realistic option. It felt achievable, 'doable'. It wasn't long before I realised I'd started entirely the wrong business for me. As a business coach, I speak to so many women who have either, like I did, started the wrong business, or are beavering away creating a 'lite' version of the full fat business they REALLY want. B...

This week, I'm joined by the amazing Hayley Maxwell and we're diving into the secret to standing out online. Hayley is a brand positioning and messaging coach, an outcome creator and imagination generator. Not to mention a ferocious ice cream eater and leopard print lover. With close to two decades helping large organisations and small businesses to communicate with impact, Hayley now works with t...

We talk a big game, ‘round here, about the beauty and fulfillment of creating a full-fat version of your business. Knowing who you are, loving what you do, and being outstanding in your work is the recipe for happy success for many fearless entrepreneurs willing to take risks and commit to being irrevocably genuine and it is my wish for each one of you—today and every day for the rest of your life...

Learning to trust your intuition is a hugely important part of being a successful business owner. Until we do, we tend to seek constant external validation for every decision / action we take. In fact, we take comfort in outsourcing our decision-making to others, becoming dependent on that validation / permission before we take action. In this week's episode, I'm talking about the importance of tu...

Want to know how to work with a VA? How to find a good VA? What tasks can I outsource to a VA? How do I trust someone enough to outsource to them? What questions should I ask a potential VA?     These are questions I'm delighted to dive into on the podcast this week with my special guest - my own virtual assistant, Emily Pilbeam.     Emily is my secret weapon, my CEO sidekick and the wind beneath...

Exactly HOW do you simplify your business? How do you pick the right one or two offers that your clients can't resist? Your business model is made up of 3 things: Market - You’re crystal clear on who your target market / ideal client / customer avatar is. A simple business serves one kind of client with a similar set of problems / desires. Just because you CAN help more than one type of client doe...

The exchange of thought leadership; the exponential power of projecting your most authentic self in a digital world; the potential to publish your original thinking, compelling your perfect-fit network of people to join you in conversation—this is what an active role on LinkedIn can deliver.  These are the ideas that inspire Rebecca Gunter to reimagine her relationship with the “world’s most mostl...

So many people believe they need to 'be' a certain way / have a particular personality type to be wildly successful. I disagree... in fact our real authentic self is our only USP. It's the only thing in our business that can't be replicated. The way we do things / teach things / say things. The sooner we learn to choose ourselves for success, exactly as we are, with no external validation or permi...

Running a business has become toxically complex. There are too many moving parts. Too much fakeness. The human aspect of business seems to get attended to last. Just look at the dance with insanity that social media has become. When I stop and think about the contrived, carbon copy pointy finger reels, the more amusing / tragic it seems to me. What if we stopped doing ALL the things. What if we wo...

This week's episode is a bit of a self-coaching session! I'm an impatient person, so there have been times when I've had to work hard to build resilience around the disappointment of 'slower than hoped for' progress. The truth is, impatience can be a dream-killer. Making intuitive, yet considered, decisions in your business is a superpower. The frenetic pace that some of us default to is just not...

When I started my first business, as a virtual assistant, I would repeatedly tell people that I had no desire to be in the spotlight and that what I really loved was helping other women build their dream businesses. I didn't want to be like the coaches I worked for - I was happy in a supporting role. This was a lie (well, the last part was - I DO love helping women build their dream businesses, bu...

I'm joined this week by the 'force to be reckoned with' that is Yinka Ewuola. Yinka brings us an extra strong dose of real talk this week around the implications of NOT managing cashflow within your business. Yinka is the Founder and Managing Director of Calla Success Systems and the creator of the FAB & FEARless Imprint. A Multi-Award-Winning Business owner, She’s focused on changing the narr...

Do you have that nagging, 'won't go away' feeling that you were meant for more? More joy in what you do each day. More impact on the world. More money in the bank? I see too many women allowing the 'I've left it too late' story to stop them from persuing what they really want from their life and business. But what if midlife is actually the BEST time to go for what you really want? What if you cou...