Revenue Rewired

AI has quickly become one of the most talked-about topics in business. But how do you move from talking about AI to actually using it within your tech stack? In this episode of Revenue Rewired, our CEO, Tim Butler, teams up with our Head of Technology, Chris Watson-James, to discuss what it really means to infuse AI effectively into your business operations. They cover how to align AI adoption wit...

Are you sitting on a goldmine of untapped technology and data but struggling to turn it into actual revenue?  Wondering why your marketing, sales, and customer service teams seem to be working in completely different worlds? Then this inaugural episode is absolutely essential listening. We're thrilled to launch Revenue Rewired , the evolution of our podcast Digital Marketing Answered™, reflec...

Are you struggling to maximise your marketing efficiency while maintaining brand consistency?  Wondering if your current CMS is actually holding you back rather than propelling you forward? Then this episode is absolutely essential listening. We're featuring a special Digital Marketing Answered™ encore episode of a brilliant discussion between Innovation Visual's CEO Tim Butler and Head...

Welcome back to Digital Marketing Answered and our final episode of Season 2! In today’s episode, we’re tackling a crucial challenge for B2B marketers: fostering authentic relationships and engaging your audience early on in their buying journey. Innovation Visual CEO Tim Butler is joined by Robyn Hartley, founder of Paperkite Media, who shares her expert insights on using thought leadership to bu...

🎙️ Welcome to Digital Marketing Answered! 🎙️ In this episode, we’re diving into one of the hottest topics in the digital marketing world: AI in content marketing. Tim Butler is joined by Tomasz Niezgoda, Co-Founder and CMO of one of our favourite platforms: Surfer.  In this episode they explore how cutting-edge tools and data-driven strategies are transforming the way marketers approach SEO and co...

Welcome back to another special encore episode of Digital Marketing Answered, the podcast where we explore the latest strategies and insights that are shaping the future of marketing. Whether you’re a small business owner aiming to boost your brand’s visibility, or a marketing pro looking to sharpen your skills, this episode is packed with value for you.  In this episode, our Operations Director P...

Welcome to another episode of Digital Marketing Answered, the podcast where we delve into the latest tools, strategies, and insights to supercharge your marketing efforts. Today, we're diving into something truly exciting—how HubSpot's cutting-edge AI agents are transforming the way businesses approach marketing, sales, and customer service. Fresh from HubSpot’s Inbound 2024 event, our M...

Welcome back to Digital Marketing Answered! In this exciting episode, we’re joined by Warris Bokhari, CEO and co-founder of Claimable, to explore a topic at the intersection of AI, healthcare, and innovation. Have you ever wondered why so many insurance claims are denied in the US—and what can be done about it? Warris dives into the challenges patients face in navigating complex healthcare systems...

Welcome back to Digital Marketing Answered! Today, we're diving into a topic that’s more relevant than ever: the impact of tech stacks in 2024. So, we’re asking you—could this be the perfect time to give your tech stack a little audit? In this encore episode, we're revisiting an insightful conversation between Tim Butler, CEO of Innovation Visual, and our MarTech expert Chris Watson-Jame...

Are you making the most of your existing content? In this episode, we’ll show you how to boost your marketing output by auditing and repurposing what you already have. In this episode, Client Services Manager Helen Adcock and Digital Marketing Lead Vogue Phelps discuss why you need to create content in different forms, explaining how content audits can reveal gaps, track performance, and tailor yo...

Unlock the full potential of HubSpot’s Content Hub with AI-driven tools for marketing efficiency. In this episode of Digital Marketing Answered™ , Innovation Visual’s CEO, Tim Butler, is joined by MarTech Manager, Chris Watson-James, to explore HubSpot’s Content Hub and its powerful AI integration.  Designed to replace CMS Hub, this new solution offers an all-in-one platform for website building,...

In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets Amelia Fetherstonhaugh, a seasoned marketing and brand manager with over a decade of experience in FMCG retail, not-for-profit, and financial services.  In this fascinating and informative episode, Tim and Amelia dive into the essentials for incorporating sustainability into your marketing strategy. Among othe...

"Is 95% of marketing work going to be done by AI by 2025?"   In this episode of Digital Marketing Answered™, Innovation Visual's CEO, Tim Butler, is joined by Performance Director Clotilde Watson, to discuss this bold statement by Sam Altman, the CEO of OpenAI and the future impact of AI on marketing roles.  They discuss how AI is changing the industry and what this may mean for mar...

In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets Yuwon Song, Sales Director and Head of Business Development at Symanto.  In this podcast episode, we dive into the fascinating world of AI-driven digital marketing with Yuwon Song, an expert in artificial intelligence and a key player at Symanto.  Among other topics this episode explores:   -       The importa...

In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets with our MarTech Manager, Chris Watson-James.  They explore unlocking the hidden value within your data and how to use it to drive business growth through segmentation. Key Topics: ·       The importance of first party data ·       Data centralisation and your customer journey ·       Driving value from your d...

With the increased complexity and pace of the marketing sector, taking the time to pause and self-reflect is an invaluable exercise to support sustainable success as a leader and as a team.  In this enlightening episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, is joined by the Co-Founder of Frank Coaching and Team & Executive Coach, Frances Taylor, wher...

In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets with Paul Watson, Director of the UK's National Innovation Centre for Data and a leading authority on AI. They explore the fundamentals of machine learning and discuss the benefits and risks of large language models such as ChatGPT, including issues such as hallucination and the necessity of human oversig...

Did you know that Google algorithms can be updated several times a day? With constant updates and major core updates throughout the year, keeping up with the changes and the impact it has on your digital marketing strategy can be tricky. In this episode of Digital Marketing Answered™, Digital Marketing Lead, Vogue Phelps, is joined by Performance Director, Clotilde Watson to discuss the consequenc...

Within the realms of tv and film production, product placement and celebrity endorsement can be a creative and innovative way to create strong ad campaigns that connect with your audience. In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, is joined by the CEO and Founder of Hollywood Branded, Stacy Jones to discuss key topics including: - Why you nee...

Email marketing is an incredibly powerful tool and is a direct and effective way to communicate with your customers and your prospects. It is essential however, to ensure that you're sending the right messages at the right time in order for this tactic to generate impact, especially when it comes to generating revenue. In this episode of Digital Marketing Answered™, Digital Marketing Lead, Vo...

When planning your marketing strategy and activity, it can be challenging to know where to start. In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler interviews Huw Waters, a highly experienced marketing leader to discuss the essentials for forming your marketing plan. Huw Waters bio: Huw Waters is a highly experienced marketing leader, having worked wi...

In this episode of 'Digital Marketing Answered', CEO and Founder of Innovation Visual, Tim Butler, is joined by Dr Nicola Headlam, who is a highly experienced economist, to discuss the real impacts of different economic factors on marketing and business decisions. Businesses and their sales and marketing teams, operate within the wider local, national and often international economic mar...

Every business has goals... but are they SMART? In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins Client Services Manager, Helen Murray, to discuss how to set SMART and effective business goals in marketing. The discussion explores key topics including: - The importance of having good data for optimal business goal setting - How to ensure your...

In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews Head of Marketing at AppCheck Ltd, Jonny Kenyon. With 70% of the sales process happening digitally (Gartner), it’s important to create engaging content appropriate for your audience. But what approach should you consider when marketing technically complex offerings? This episode covers: - W...

In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins MarTech Lead, Javier Gonell to discuss why every B2B business should invest in this strategy. Account Based Marketing (ABM) is a highly effective digital marketing strategy. It can shorten sales cycles for B2B businesses, while generating revenue through hyper targeting tactics. This discussion...