Revenue Rewired

In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews CEO and Co-Founder of LupaSearch, Rasa Siskute.   Unlock the knowledge of key tactics and the importance of high quality search to enhance your customer’s experience, and boost revenue from innovation and best practice in eCommerce search!   This episode gives practical knowledge and unders...

In this episode of Digital Marketing Answered™, CEO and Founder, Tim Butler, joins MarTech Manager, Chris Watson-James, to discuss how lead scoring can transform the way that you prioritise and rank leads based on your businesses goals and objectives. The discussion explores key topics including: - How to make engagement scoring work for your business - The importance of sales and marketing teams...

In this episode of Digital Marketing Answered™, Tim Butler, joins Client Services Manager, Helen Murray, to discuss how to make your content stand out in the age of Generative Artificial Intelligence. The discussion explores key topics including: How Generative AI is impacting content creation The state of generative AI in the market place Tactics to create effective competing content 🔔  Subscrib...

In this episode of Digital Marketing Answered™,  CEO Tim Butler is joined by Pete Hibbard, Operations Director, to discuss steps required to ensure your website project is successful.   In this episode Tim and Pete consider: - What essential pre-build processes you need to contemplate with your stakeholders - Website factors to consider for your target audience - How to ensure the launch of the we...

In this episode of Digital Marketing Answered™,  CEO Tim Butler is joined by Kyle Redman, Senior Biddable and Analytics Executive, to discuss ways to mitigate the demise of third-party cookies.   The deprecation of cookies has been spoken about for a long time and during 2024 plans have begun to restrict third-party cookies. In this episode Tim and Kyle discuss: - What does the removal of third-pa...

In this episode of 'Digital Marketing Answered', Digital Marketing Lead, Vogue Phelps, joins Marketing Manager, Lauren Waterfall, to discuss how to work with Influencers in your marketing plan. The discussion explores key topics including: - The different ways this tactic can help your business - How to decide which content creators to approach - Which metrics to measure to see if your c...

In this episode of ‘Digital Marketing Answered’, CEO Tim Butler is joined by Kyle Redman, Senior Biddable and Analytics Executive to discuss ways to enhance the performance of your Google Ads. The discussion explores key topics including: - The success metrics you should measure - Why you should liaise with your sales teams - The importance of investing time to structure your Google Ads account Ac...

In this episode of ‘Digital Marketing Answered’, our CEO Tim Butler interviews Chancellor of the Exchequer and MP for Southwest Surrey, Jeremy Hunt.   AI is at the forefront of any conversation about digital marketing, with discussions exploring excitement about its possibilities, questions about its limitations and, in some cases, concerns about its implications.   At Innovation Visual, AI is now...

In this episode of 'Digital Marketing Answered', MarTech Lead, Vanessa Reid, joins Hope to discuss how you can generate new leads through personalisation.  The discussion explores key topics including:  - Building trust and credibility through personalised communication - Utilising smart content to deliver a tailored experience  Curious about how tailoring your approach can skyrocket you...

In this episode of 'Digital Marketing Answered', MarTech Lead, Vanessa Reid, joins Hope to discuss how you can supercharge your B2B sales and cultivate lasting relationships with your customers. The discussion explores key topics including:  - The importance of keeping your customers - Increasing sales through retention strategies - Nurturing existing customers based on HubSpot's fl...

In this episode of 'Digital Marketing Answered', MarTech Lead, Vanessa Reid, joins Tim to discuss the key areas of B2C Retention Strategies.  The discussion explores key topics including:  - The impact of the first interaction with your business - Using data to understand and nurture your customers through personalisation - Building a community around your brand using communication metho...

In this episode of 'Digital Marketing Answered', Operations Director, Pete Hibbard, joins Tim to discuss why video is so important in Digital Marketing. The discussion explores key topics including:  - Whether algorithms favour video  - The value of video for your audience  - How to nurture customers with video  Video has become an instrumental tool in the world of marketing. Through vid...

In this episode of 'Digital Marketing Answered', Digital Marketing Lead, Hope Holman, joins Vanessa to discuss Meta's newest social media platform, Threads, and whether your business should be on it. The discussion explores key topics including:  - The key differences between Twitter (X) and Threads - What businesses need to consider before joining Threads - Utilising Threads as an...

In the world of digital marketing, the question of whether to keep it in-house or outsource to an agency is a common dilemma for many businesses. In this episode, we explore the costs of both options and provide valuable insights on what you need to know before making a decision. With expert advice and real-life examples, we break down the pros and cons of each approach and offer practical advice...

In this episode of 'Digital Marketing Answered', Performance Director, Clotilde Watson, joins Tim to discuss what channels businesses should invest in to get the best digital marketing results.  The discussion explores key topics including:  - The most sustainable channels to invest in for long-term results - The number of channels you should be utilising in your digital marketing strate...

In this episode of 'Digital Marketing Answered', Operations Director, Pete Hibbard, joins Tim to discuss how to embrace generative AI as part of your digital marketing strategy. The discussion explores key topics including:  - Defining generative AI  - The limitations of artificial intelligence  - Creating content that delivers value, taking a quality over quantity approach - The areas w...

In this episode of 'Digital Marketing Answered', Client Solutions Manager, Zoe Dunn, joins Tim to discuss getting the maximum out of your marketing budget. The discussion explores key topics including:  - How the disruption of COVID has changed the structure of marketing budgets - The benefits of investing in the right technology  - Getting ahead of competitors by being realistic about w...

In this episode of 'Digital Marketing Answered', Innovation Visual's CEO, Tim Butler, discusses all-things artificial intelligence, and how AI is changing digital marketing as we know it.  The discussion explores key topics including:  - Differentiating between AI and machine learning - Utilising the power of AI within your business  - How artificial intelligence can benefit a busin...

In this episode of 'Digital Marketing Answered', leading Martech expert, Chris Watson-James, discusses improving efficiency through marketing automation. The discussion explores key topics including:  - Understanding your audience's buyer's journey stage and mapping content accordingly. - Improving personalisation and targeting through automation. - The benefits of automated wo...

This episode of 'Digital Marketing Answered', Simon Bird, Founder and Director of iClab, discusses creating and validating ideas in business.  The discussion explores key topics including:  - Propagating the development of ideas through debate  - Leveraging diversity by bringing an organisation together to voice ideas  - How digital technology acts as an enabler for exploring new possibi...

Martech Manager Chris Watson-James discusses the importance of auditing technology that is used within a business with Innovation Visual CEO, Tim Butler. As part of the Digital Marketing Answered series, this podcast seeks to help you understand the benefits that come with a tech stack audit. About Innovation Visual: We're a consulting agency and think of ourselves as agents of change, driven...

Ed Bolton from Trustpilot discusses the importance of customer reviews and how to get the maximum impact with Innovation Visual CEO, Tim Butler. As part of the Digital Marketing Answered series, the episode seeks to help you unlock the power of reviews.   In the episode they discuss why reviews form such an important part of social proof for businesses. How using a review platform delivers an ROI...

Our CEO, Tim Butler and our Senior Inbound Marketing Executive, Vanessa Reid discuss how community can help transform your business in an increasingly physically disconnected and digitally connected world.  About Innovation Visual: We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, a...

Our CEO, Tim Butler and Operations Director, Pete Hibbard explore how to use video for e-commerce with a limited budget.  Don't miss all the insightful tips in this week's episode.  About Innovation Visual: We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer suc...

Our CEO, Tim Butler and CEO and Co-Founder of inLinks, Dixon Jones discuss the changes to Semantic Search and what the future of Search looks like.  Semantic search is a search engine's ability to produce highly relevant search results by comprehending the user's search intent, the contextual meaning of the query, and the connections between different terms. About Innovation Visual: We&a...