Revenue Rehab

This week our host Brandi Starr is joined by special guests, Mike Geller, President, Co-Founder and Chief Technology Officer at Tegrita and Rolly Keenan, Chief Revenue Officer at Tegrita.   Mike Geller, Rolly Keenan and Brandi Starr are co-authors of the book CMO to CRO: The Revenue Takeover by the Next Generation Executive .   Mike Geller is the cofounder of Tegrita and is the firm's principal te...

This week our host Brandi Starr is joined by Alex Levin, Co-Founder and CEO at Regal.io.   Along with his roles as is Co-Founder and CEO of Regal (formerly Regal Voice), he also leads the GTM (Go-To-Market) teams.   Prior to Regal.io, Alex was a product manager at Personal and Thomson Reuters, and then joined Handy (acquired by ANGI in 2018) as an early employee. At Handy and then ANGI Alex led gr...

This week our host Brandi Starr is joined by Jim Kraus, President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. BPI's buyer persona research and workshop methodologies have become the gold standard for thousands of marketers in hundreds of companies worldwide that rely on these studies to reveal everything a prospective buyer needs to know and expe...

This week our host Brandi Starr is joined by Steffen Hedebrandt, Chief Marketing Officer & Co-Founder at Dreamdata.   Dreamdata is a Revenue Attribution Platform that collects, joins, and cleans all data to give an insightful value to your business.   Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart an...

This week our host Brandi Starr is joined by Lindsey Hawkins, Founder, and President of Be More Nimble consulting.   Lindsey is a dynamic professional who combines her artistic background, problem-solving abilities, and leadership acumen to create impactful results in the business world. Throughout her career, Lindsey has had the opportunity to work with some of the largest brands in the world, sh...

This week our host Brandi Starr is joined by Rachel Downey, Founder & CEO at Share Your Genius.   Rachel is the founder and CEO of Share Your Genius, an award-winning podcast production company. With an innate ability to connect with humans first on all levels, plus her years of work in B2B marketing, live performance, and large-scale events, she and her team of strategic producers create brand sh...

This week our host Brandi Starr is joined by Abi Williams, Chief Revenue Officer at Lead Not Lag.   Abi has spent 20+ years in Venture Capital and PE-backed companies of varying sizes in the SaaS, B2B space such as Oracle, META, LinkedIn, Pluralsight, Udemy, and Oliva as a revenue leader. She has also excelled in driving sustainable profitability for businesses, improving bottom and top-line reven...

This week our host Brandi Starr is joined by Braxton Carr, Revenue Enablement Director at UserGems.   Braxton Carr is passionate about building enablement programs that feature coaching at the center and reflect the skills and growth opportunities of reps on the team. Before leading Enablement departments, Braxton cut his teeth as a mid-market and enterprise AE, selling in the MarTech space. When...

This week our host Brandi Starr is joined by Georgie Papacostas, VP of Customer Success at Sales Assembly.   Georgie is a third-culture kid born in the US to Greek immigrants who grew up in the Middle East. She began her career in the public sector at the Embassy of Cyprus, conducted health care research as an analyst at the Advisory Board Company in Washington, DC., and taught English in Spain an...

This week our host Brandi Starr is joined by Ryan Johnston.   Ryan is a marketing executive with deep expertise in demand generation. From highly verticalized and ABM motions in the enterprise to PLG motions at start-ups, he has seen it all and built go-to-market strategies at multiple B2B tech companies along the way. In his most recent role, he caught the AI wave early as VP, Marketing at Writer...

This week our host Brandi Starr is joined by Taft Love, founder of Iceberg RevOps.   Iceberg RevOps is a service that helps sales and marketing teams with their operation needs.   Taft is also the head of sales for DocSend, a Dropbox company.   When he's not focused on sales or revenue operations, Taft is usually spending time with his wife and son or volunteering as a medical transport pilot.   O...

This week our host Brandi Starr is joined by Kaycee Kalpin, Chief Marketing Officer at Premier, Inc   Kaycee is a graduate of Florida State University, with a bachelor's degree in political science, and holds a Master of Business Administration (MBA) from American University.     In her role as Chief Marketing Officer for Premier, Kalpin is responsible for creating a bold brand and delivering memo...

This week our host Brandi Starr is joined by Neelu Kaur, Karen Mangia and Hannah Holden for a roundtable discussion on executive burnout.   Neelu Kaur is the Author, Facilitator and Executive Coach at Neelu Kaur Leadership + Wellness. Neelu holds a BS from NYU's Stern School of Business, an MA in Social & Organizational Psychology from Columbia University and is a certified NLP Master Practitioner...

This week our host Brandi Starr is joined by Lisa Kelly, President and Founder at Workplace Wellness Centre of Excellence and Ruvi Makuni, Global Workplace Wellness Specialist and Certified Stress Master Coach at Fit. Active. Toned.    As the President and Founder of Kelly Wellness Consulting Inc. and the Workplace Wellness Centre of Excellence, Lisa has been cultivating healthy changes in workpla...

This week our host, Brandi Starr, is joined by Jeffery Hassemer, Chief Marketing Officer at Adaptigent.   Jeff has over 20 years of experience helping organizations elevate their market position and reinvigorate their product development. He is a forward-thinking marketing executive and strategist who currently leads the marketing and product management teams at Adaptigent, a software company, whe...

This week our host, Brandi Starr, is joined by Matt Green, CRO at Sales Assembly.   Matt has led sales and operations for multiple hyper-growth, venture backed tech companies. In these roles, he oversaw personnel management, strategic planning, and sales leadership in multiple markets across the U.S.   Earlier in his career, Matt served in leadership roles in both Fortune level and boutique invest...

This week our host, Brandi Starr, is joined by Mason Cosby, Director of Demand Generation at Sales Assembly.   Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous boutique size, bootstrapped businesses, Mason has sourced over $2.5M in the past 2 years, driving an 8X ROI.   Mason Cosby creates no-nonsense practical mark...

This week our host, Brandi Starr, is joined by Brad Rosen, President at Sales Assembly.   Brad is a proven GTM (Sales, CS, Strategic Partnerships) and Operations leader. He has extensive experience in growing B2B GTM teams - including being employee #3 at G2 - and a passion for Revenue Operations. He is a firm believer that a well built out RevOps organization can be a true differentiator to drivi...

This week our host, Brandi Starr, is joined by Nicole Leffer, CMO AI Advisor at A. Catalyst, LLC.   A CMO AI Advisor and marketing strategist, Nicole is known for harnessing the power of AI to revolutionize marketing success.   Nicole is a pioneer in AI-driven marketing, with over a year and a half of hands-on experience deploying AI across content, performance, demand generation, social media, pr...

This week our host, Brandi Starr, is joined by Andrew Bolis, Fractional CMO & B2B Growth Advisor.   Andrew has 15 years of marketing experience. He has built and led global marketing teams of up to 20 people across both North America & Europe. He has successfully driven revenue growth from Series A to Series E stages at start-ups.    Most recently, he was a full-time CMO at a Series B tech company...

This week our host, Brandi Starr, is joined by Lacey Miller, an accomplished marketing professional with over 10 years of experience in the start-up industry.   With a passion for data-driven marketing and social media analytics, Lacey has established herself as a foundational marketer who has helped numerous start-ups achieve their growth goals.   Throughout her career, Lacey has worked with star...

This week our host, Brandi Starr, is joined by Rosalyn Santa Elena, Founder & Chief Revenue Operations Officer at The RevOps Collective.   Rosalyn has over 20 years of experience leading GTM & Revenue Operations at several enterprise companies and high growth start-ups. As the Founder and Chief Revenue Operations Officer of The RevOps Collective, Rosalyn is on a mission to Elevate, Empower, and En...

This week our host, Brandi Starr, is joined by Christopher Roche, CEO at Catalyst Consulting.     Chris Roche is the Founder and CEO of Catalyst Consulting, a full-service revenue and pipeline growth focused marketing agency. Catalyst specializes in partnering with B2B SAAS companies on both strategy and execution of demand generation.   In this week's episode of Revenue Rehab , Brandi and Chris d...

This week our host Brandi Starr is joined by Stacey Danheiser, the Founder and CMO at Shake Marketing Group. Stacey Danheiser is a seasoned marketing executive specializing in building go-to-market strategies and high-performing marketing teams for scaling b2b organizations. Helping to transform over two dozen B2B enterprises from product pushers to customer-value led organizations, Stacey's appro...

This week our host Brandi Starr is joined by Rene Zamora , Part-Time Sales Management Consultant at Sales Manager Now. Rene is one of the original Fractional Sales Managers, founding Sales Manager Now in 2006 after a 25-year corporate career in sales and sales management. In 2018 he authored Part-Time Sales Management , a guide written for small business owners who manage their sales teams. He has...