Operationalize
Revenue Problem Solvers
Revenue Problem Solvers is the sales and revenue leadership podcast for founders, executives, and operators who are done with generic advice. One question drives every conversation: what's the most significant revenue initiative you've ever led, or the most challenging problem you've solved or are currently solving? The conversations span the entire GTM function from sales, marketing, ops, CS, product, leadership, and AI. Real stories. Specific lessons. No filler. New episodes weekly.
Author
Operationalize
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Podcast website
Latest episode
Jul 10, 2026
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Episodes
Your Health Score Is Green. Your Customer Already Left. | Lukas Alexander 10.07.2026 48:17
Your customer's health score looks fine. Their relationship with your team already went cold months ago, and that's the part most CS teams never catch in time. Lukas Alexander, VP of Customer Success at ChurnZero and former 8-year CS leader at Cision, joins Karl to break down why multi-year deals don't actually solve churn, they just delay the conversation you should be having in month...
Why Your AI Rollout Might Be Increasing Your Churn with Julie Persofsky 03.07.2026 49:37
Is your AI rollout quietly increasing your churn? Julie Persofsky has spent her career proving customer success is a growth engine, not a retention afterthought. She took Influitive from zero to $10 million in ARR while outselling the sales team from the existing customer base, and today over 80% of her client portfolio is AI companies. On this episode, she and Karl get into what's actually ha...
Your Sales Training Has a 35% Completion Rate. Eve Kedar's Had 80%. 26.06.2026 47:48
The industry average for sales training completion is 30–40%. Most companies treat that number like a ceiling. Dr. Eve Kedar treated it like a problem worth solving. At Seagate, she built the Systems Selling Academy, a global enablement program that hit 80% completion and tied directly to a 20% lift in sales growth. Her approach wasn't more content or better modules. It was community, peer coa...
21 Years to $10M: What a Founder Stops Doing When the Growth Finally Kicks In | Ben Buckley 19.06.2026 53:13
He got fired for a DUI. Started a side hustle to buy diapers and formula. Twenty-one years later, his company clears over $3 million a month. Ben Buckley is the founder and CEO of Digital Dreams, an 8-figure commercial AV integration company that has installed LED walls and enterprise security systems for Apple, Samsung, Salesforce, and Madison Square Garden. He runs it with zero paid ads, zero KP...
The AI Champion at This $6M Company Is Not the CTO. Here's Why | Chris Fossenier 12.06.2026 46:47
Most AI adoption advice sounds the same. Add the tool. Run the pilot. Hope the team figures it out. Chris Fossenier, Chief Growth Officer at Member Solutions and former corporate AI Champion at Vendasta, has a different playbook. And he's got results to prove it. In this episode, Chris breaks down exactly how he built a functioning AI revenue engine inside a real $6M business, with a non-techn...
Jason Kraemer Shut Down a 16-Year Agency on Purpose. Here's What He Built Next. 05.06.2026 44:29
He ran an agency for 16 years. Then walked away from it on purpose. Not because it failed. Because after looking at his own numbers, Jason Kramer realized the project model was structurally designed to let revenue leak out. Money already earned. Clients already won. Just falling through the cracks because the model wasn't built to hold them. In 2018 he founded Cultivize, a CRM consultancy buil...
Why Your LinkedIn Content Gets Zero Pipeline (And How to Fix It) | Eli Igra Serfaty 29.05.2026 56:23
LinkedIn is the most misunderstood platform in B2B, and most revenue teams are paying for it in flat pipeline. Eli Igra Serfaty has built his entire practice around LinkedIn, working with clients from early-stage startups to Fortune 500 companies. In this episode, he dismantles the misconceptions that keep B2B teams busy on LinkedIn without generating results. You'll hear why impressions are t...
Your Biggest Revenue Problem Isn't Sales. Former MetLife VP, Jennifer Doty 22.05.2026 48:04
Most companies treat operations as a cost center. Jennifer Doty built a career proving it is actually a revenue engine, and that the gap between sales and delivery is where most revenue gets quietly lost. Jennifer spent nearly 20 years at MetLife, ultimately leading all of US group benefit operations, a function of over 1,000 people. She now serves as VP of Operations at Three Flow, a benefits tec...
Half the Budget. 7X Conversions. This Is What Real GTM Alignment Looks Like | Lisa Cole 15.05.2026 50:37
Sales ignoring your leads is a symptom. The real problem is that marketing and sales never agreed on what a lead was in the first place. Lisa Cole has walked into that problem at company after company, and she has a system for fixing it. As a four-time CMO and two-time published author, she has driven results that are hard to argue with: nearly $50M in pipeline at one organization, and at another,...
Why the Top 20% of Your Sales Team Is About to Pull Even Further Ahead 08.05.2026 50:32
Your board has already said no to more headcount. So what is the actual path to more revenue? Sreedhar Peddineni has built two category-defining companies from the technical side. Gainsight, where he served as CTO for 8 years and helped create the infrastructure behind the customer success movement, and Host Analytics, now Planful, which reshaped how enterprise finance teams plan at scale. His thi...
The Niche Strategy Nobody Talks About | Jay Baer 01.05.2026 51:29
Jay Baer sold out a full year of sponsorships before the website existed. 44 pitch calls. 45 days. Zero product built. He called it the most successful revenue initiative of his career. That's not a fluke. That's three decades of professional marketing applied to something most people would have called a hobby. Jay is a 7x New York Times bestselling author, one of the most in-demand keynot...
Your Buyers Aren't on Google Anymore. They're Asking AI 24.04.2026 49:21
Your demand gen strategy might already be obsolete, and your buyers are the proof. Kalyn Rozanski spent her career doing what most executives only claim to: seeing what's coming before it arrives. She co-founded a B2B innovation consultancy that grew to serve Starbucks, Procter & Gamble, and GlaxoSmithKline. At its peak, she stepped away to start over, because AI was reshaping the entire l...
Fixing Revenue Leaks Through Leadership and Operations with Kyle McDowell 17.04.2026 58:23
Your revenue problem might not be where you think it is. Kyle McDowell spent nearly three decades inside Fortune 10 organizations running operations for tens of thousands of employees, and what he kept seeing had nothing to do with pipeline or product. It was culture. Specifically, the gap between the values leaders posted on walls and the behaviour they actually modelled when pressure hit. In thi...
Why Most Partner Programs Fail, and the $850M Ecosystem Playbook That Works 10.04.2026 47:13
Bob Jurkowski built the partner ecosystem at Intacct, scaled to hundreds of firms across multiple verticals, before the company was acquired by Sage for approximately $850M. He has helped build 11 B2B companies and consulted on partner strategy for companies as large as SAP. He now advises founders and executives on building predictable, capital-efficient revenue systems. Learn more at revenuegrow...
What Sales Enablement Actually Is (And Why You're Doing It Wrong) 03.04.2026 48:58
Your enablement team is a dumping ground. Every department pushes change into the sales org and calls it enablement. No sequencing. No cascading. No intake. The "just send it to them, they'll figure it out" mentality does NOT work! Because they won't. Andrew Quinn spent over a decade at HubSpot executing the playbook behind The Sales Acceleration Formula; except he was the one who actually had to...
How to Build a Pipeline on LinkedIn Without Cold Calling | Natasha Walstra 27.03.2026 46:23
Most sales professionals know LinkedIn matters. Very few know how to make it work. Natasha Walstra spent a decade figuring out the difference, starting as an SDR who could not stomach cold calling car dealerships, discovering that connecting on LinkedIn before calling changed everything, and eventually training sales teams and building a framework she now calls the REALationship Growth Method. In...
If You Have 20 Priorities, You Have None | Nate Littlewood 20.03.2026 45:37
If you have 20 priorities, you actually have none. That's the first thing Nate Littlewood tells founders when they come to him overwhelmed, overworked, and wondering why their revenue growth isn't showing up in the bank account. Nate is a fractional CFO who took an unusual path to get here. He started on Wall Street as a top-ranked equity analyst, trained to tell the story the numbers actu...
Don't Let the Humans Touch the Data: How to Deploy AI and Actually Prove It's Working | Justin Shriber, Territ 13.03.2026 46:32
Most AI revenue projects fail before they start. The technology is not the problem. The data underneath it is. Justin Shriber is the co-founder and CEO of Territ and a former VP at LinkedIn who has spent 25 years inside some of the most complex revenue organizations in tech, including Oracle and McKinsey. In this episode he breaks down the exact three-stage framework CROs should follow to deploy A...
Growing From $300K to $26M Without a VP of Sales | Ross Paquette, Maropost 06.03.2026 49:51
Ross Paquette built Maropost into a global commerce and marketing platform over 13 years. No venture capital. No VP of Sales for longer than most founders would be comfortable admitting. In this episode, Ross breaks down exactly how he built a revenue engine from scratch when he had no choice but to own it himself. He talks about the $30M ceiling he hit as a founder, the $8M in failed expansion at...
Change Management in the Age of AI. Leadership, Adaptability & Revenue Growth with Neil Weitzman 27.02.2026 37:31
AI isn’t just changing tools. It’s changing leadership. In this episode of Revenue Problem Solvers, I sit down with fractional CRO and GTM advisor Neil Weitzman to unpack what change management really looks like in today’s AI-driven world. After 25+ years building revenue engines at Rogers Media, Nielsen, and Deloitte, Neil has seen every kind of transformation. But AI may be the ultimate leadersh...
SaaS Pricing Strategy: How to Stop Leaving Money on the Table With Roee Hartuv 20.02.2026 50:24
Pricing and packaging is the single most important growth lever in your business, and the one most leaders are afraid to touch. In this episode of Revenue Problem Solvers, I sit down with Roee Hartuv, Senior Pricing Advisor at WillingnessToPay.com, who has spent two decades seeing how growth breaks when pricing doesn't reflect the value companies actually deliver. The conversation covers every...
Why Most GTM Leaders Get TAM Wrong (And How to Fix It) with Dan Wardle, VP Sales at Spellbook 13.02.2026 47:16
Most companies define their Total Addressable Market incorrectly. And it quietly limits their growth. In this episode of the Revenue Problem Solvers Podcast, Dan Wardle, VP of Sales at Spellbook (AI legal tech serving eBay, Dropbox, and enterprise legal teams), breaks down why TAM is not a math exercise. It's a leadership decision that shapes retention, revenue, and long-term company value. If...
How to Drive Revenue Growth Without Chasing New Leads with Stephanie Valenti 06.02.2026 45:39
Most revenue leaders are obsessed with new leads. Meanwhile, they're sitting on hidden revenue in their existing customer base. In this episode, Stephanie Valenti (SVP at BILL) shares how she built a post-sales motion that outperformed new business, all without hiring a single new rep. You'll learn: - Why your existing customers are your fastest path to growth - The lions vs zebras framewo...
Why Hitting Your Number Isn’t Enough to Build Predictable Growth with Simon Drexler 30.01.2026 41:18
You hit your quarterly revenue target. Your team is underwater. Your capacity planning is broken. Sound familiar? Simon Drexler, President of Samuel Automation, explains why booking cadence is the growth constraint nobody talks about. Getting $9M in bookings during the final month of a quarter looks identical to $3M per month on paper. Operationally, they're completely different businesses. On...
Product-Market Fit vs Go-To-Market Fit and When You’re Actually Ready to Scale with Mark Roberge 23.01.2026 45:28
When should a company actually scale? Most founders give the same answer: “When we have product-market fit.” In this episode of Revenue Problem Solvers , I sit down with Mark Roberge , co-founder of Stage 2 Capital, and author of the new book The Science of Scaling, to break down why that answer is necessary, but not sufficient. Mark breaks down a mistake he sees repeatedly as companies grow: conf...
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