Retention Chronicles

On this episode of Retention Chronicles we’re joined by Mat Bingham, Director of Technology Partnerships at Okendo, the customer marketing platform that builds connections through showcasing high-impact social proof such as product ratings & reviews, customer photos & videos, and Q&A message boards. On this episode we chat about collecting data and influencing customer behavior, what t...

On this episode of Retention Chronicles, Brian and Mariah get each other's opinions on; Trying Tenzo matcha, reading instructions, and the post-purchase experience Improvements for SMS strategy from a consumer perspective Bed bath & beyond and the downfall of department stores If DTC brands have the option of having a wedding registry FedEx announced they’re raising prices because of a lack of...

On this episode of Retention Chronicles, we’re joined my Michelle Paulhus, Sr. Growth Marketing and Retention Manager of Olipop, a healthy soda brand. On this episode, we discuss; Selling in retail and DTC Food pairing with Olipop flavors How Olipop launches new flavors Making repeat purchases easy Utilizing post purchase transactional flows to educate customers Using post purchase transactional f...

On this episode of Retention Chronicles, we’re joined by Andy Warren, Senior Director of Strategy at Tomorrow Agency, an ecommerce focused digital agency based in New York City and official Shopify Plus Agency Partner. We chat about; Enterprise level methodology for both creative and technical strategy What enterprise brands are looking at How enterprise and SMB brands differ in documentation of s...

On this episode of Retention Chronicles, Brian and Mariah get each other's opinions on; If a sales representative offering a gift card is an effective outbound strategy Being a high LTV customer by subscribing to various brands (or not) Disney adults and the business strategy behind theme parks Influencers turning their audience into buyers The Attentive x Loop integration The competition between...

This episode we’re joined by Vasa Martinez, Founder of Growthbuster, an ecommerce agency, and Perfy, a beverage brand, as well as the CMO at Outer Aisle. On today’s episode we talk about Vasa’s internship with Quest Nutrition Bars Developing a network early in your career to learn from the best When to outsource to get the job done vs when to keep it in house Creating a rolodex, or a housefile, to...

On this episode, we’re joined by Steve O’Dell, Co-Founder and CEO of Tenzo, a Matcha brand that is 100 % USDA Organic, Kosher, Paleo, and Vegan! They work directly with farmers in Kagoshima, Japan to provide you with a delicious matcha that is changing the game of the tea industry. Steve tells us about; What Matcha is and how it is different from coffee How a product can be iterative while brand s...

On this very first episode of Season 2, we’re introducing a new co-host, Brian Lastovich! Brian is the Head of Marketing at Malomo and he joins Mariah to discuss updates in the Shopify ecosystem as well as plenty of other topics (and yes, some tangents!). In these shorter episodes of Retention Chronicles, Brian and Mariah each pose two topics to discuss. Today, we teach Brian how to use a micropho...

On this episode of Retention Chronicles, we’re joined by FriendBuy’s Head of Partnerships, Samantha Samuels and Partner Marketing Lead, Emma Kimberly. Friendbuy is a platform that powers referral and loyalty programs for the world’s most innovative brands. By listening to this episode, you’ll learn about; Key benefits of referral and loyalty programs KPIs to pay attention to Why referral channels...

On this week’s episode of Retention Chronicles, we’re joined by Aaron Dungca, Director of Merchant Success at Rebuy, a personalization platform that creates intelligent shopping experiences. Aaron, Noah, and Mariah chat through; How merchant success and retention relate Taking a consultative approach to help rather than sell Creating lasting relationships What it means to have an intelligent shopp...

On this episode of Retention Chronicles, we’re joined by Marcus Ohanesian, Partners Manager at Trellis, a full service eCommerce solution provider that specializes in implementing websites. Marcus talks to us about; The differences between ecommerce platforms Shopify, Magento, and BigCommerce Auditing to have a baseline to completely understand the whole picture (and the tools to do so) Different...

On this episode of Retention Chronicles, we’re joined by Chase Alderton, Partner Marketing Manager at Recharge, the leading subscription platform. Chase shares brilliant take-a-ways with Noah and Mariah, including his perspective that retention starts at the beginning, not the end. During this episode, you’ll hear us discuss starting your subscription program with best practices, enhancing your cu...

On this episode of Retention Chronicles, we’re joined by Tim Masek, founder of 1-800-DTC and Director of Growth at Storetasker. 1-800-DTC is a directory for ecommerce brands when they’re considering all their tech stack possibilities as well as a community around identifying trends between brands. In this episode you’ll hear about Tim’s Under the Hood interviews that dive into the operations behin...

On this episode of Retention Chronicles, we are joined by Marco de Paulis, Director of Partnerships at Whiplash. Whiplash is a 3PL (third-party logistics), also known as a nationwide omni-channel fulfillment provider. Marco explains what a 3PL is and does, what to look for and prioritize in the shipping and fulfillment space, how to be efficient while setting up your inventory, how to live up to t...

On this episode of Retention Chronicles we are joined by Will Laurenson of Customers Who Click and he is an expert on conversion rate optimization (CRO). He works with ecommerce brands to reduce customer acquisition and get a higher return on their spending but to also get more customers through the door, increasing their average order values (AOV) and lifetime value (LTV). By listening you’ll obv...

In this episode of Retention Chronicles, we’re joined by Brandon Amoroso, Founder and CEO at electrIQ marketing and Noah Rahimzadeh, Director of Partnerships at Malomo. ElectrIQ marketing is a Shopify agency located in Miami that aims to help brands improve retention and LTV. We’ll share about how Brandon and his team do exactly that and how that process differs for subscription vs non-subscriptio...

On this episode of Retention Chronicles, we’re joined by Aminah Fawad, Director of Operations and Emma Henderson, Lifecycle Marketing Manager, at Stix. Stix is the female-founded, no-judgment health brand with the products and space you need to make confident decisions about your body. What will you take away from this episode? How marketing and operations can be co-utilized in the customer retent...

In this week of Retention Chronicles, we are joined by Co-Founder and CMO Jennifer Jane and Co-Founder and CEO Christopher Jane at Proper Good. This sibling team founded Proper Good- brand with tasty, healthy, ready-to-go meals. We talk about their journey bringing Proper Good to life and share about their experience going into wholesale with a different company before starting Proper Good. One of...

On this week’s episode of Retention Chronicles, we are joined by Chandler Dutton, Director of Retention at Magic Spoon, which is a fun, healthy, gluten free, high protein, low to no sugar cereal brand. They strive to bring you right back to eating cereal when you were a kid while not jeopardizing the taste and nutrition. We’re thrilled to have Chandler on the podcast as he is truly a retention exp...

Join us for this week’s episode as we talk with two incredible co-founders for a very special look into what it's like to be an entrepreneur. We’re joined by McKenzie Bauer, Co-Founder of ThreadWallets, and our very own co-founder and CEO here at Malomo, Yaw Aning. McKenzie and Yaw share their business origin stories (and the names of their companies). P.S. if you haven’t heard these origin storie...

On this episode of Retention Chronicles, Blake Imperl, who heads Partner Community as the Manager of Partnerships Growth & Insights at Attentive, the largest SMS marketing platform for Shopify merchants. He walks through his experience in bringing his perspective as both a user and an expert working in SMS to the table. Blake shares his opinion on why he thinks SMS has gotten to be so popular....

On this week’s episode of Retention Chronicles, we’re joined by Chuck Melber, Marketing Director at Nomad Goods, a consumer electronics and accessories brand that values resourcefulness, seeking adventures, and living in the moment. Chuck and Mariah cover so much in this episode but we start out covering affiliate marketing and how to reach out and sustain valuable partner relationships. Chuck div...

On this week’s episode of Retention Chronicles, we welcome Josh Knopman, Director of Growth and Digital Product at Caraway, a brand that centers around beautifully designed non-toxic kitchenware. Caraway has been doing such amazing work on communicating with their customers and it truly shines through in this episode. Josh recounts all of their efforts by telling Sarah and Mariah about the unique...

This week on Retention Chronicles, the Malomo Sales & Marketing team hosts Jesse Bern, founder of Red Beard Conversions and overall expert in email and SMS marketing. This was such a fascinating conversation all about email marketing and SMS marketing. Jesse walks us through his process in capturing your audience in a subject line to spur curiosity and then rope them into a story in the body o...

Today on Retention Chronicles we are joined by Zach Niemiec, Director of Administrative Services at Bariatric Fusion, a supplements company specifically designed for customers, who are also affectionately known as patients within the Bariatric Fusion community, who have undergone Bariatric surgery. You can almost feel the authenticity seep through the microphone as Zach tells Mariah about the care...