Retention Chronicles

On this episode of Retention Chronicles, we’re joined by Megan Christian, Social Media Manager, at YESCOM USA, an ecommerce brand that has been fueling projects that fill consumer’s passion for the past 20 years. On this episode we chat through how to approach thinking through your brand personality and how it differs for a creator and for a brand, thinking like a social media scroller, combining...

On this episode of Retention Chronicles, we’re joined by Ari Murray, VP of Growth at Sharma Brands and author of Go-To-Millions newsletter, which is all about getting smarter on how to successfully scale a brand to its highest potential. We’ve had the pleasure of working with both Ari and Nik Sharma at Sharma Brands, so it’s safe to say this episode is jam packed with tons of content. We cover how...

On this episode of Retention Chronicles, we’re joined by Nate Hodge, Co-Founder and CEO of Raaka Chocolate. Raaka is a bean-to-bar, transparently traded Cocoa based product that emphasizes taste, quality, and authenticity. We chat through the founder story of Raaka, how far consumers can be from the production of their food, Raaka’s transparent trade model, branding centered around real people beh...

On this episode, Maier Bianchi, Founder and CEO of Bemeir, joins Retention Chronicles to chat through his founder story having worked in many different roles through his career, the fabric of helping people and learning with others to create a space of inclusivity, how to choose the right ecommerce platform (Shopify v. Magento v. Adobe Commerce), the web3 industry and how it ties into B2B and the...

Today on Retention Chronicles, we’re joined by Christina Dorr Drake, Co-Founder & CEO of Willa’s Oat Milk. We joyfully chat through many things on this episode, such as, pivoting from an agency background to founding a CPG brand, starting as an entrepreneur and learning how to work with a smaller team, revolutionizing the oat milk business to use the whole oat (rather than just the sugary part...

On this episode of Retention Chronicles, we’re joined by Dylan Byers, Jacob Paduch, and Liam Veregin, the Co-Founders of Aplo, a leading ecommerce performance marketing platform. In this specific episode, we chat through understanding how different technologies have different attribution models, omnichannel cohesion is overlooked by many, how different platforms have different attribution models,...

On Retention Chronicles we’re joined by Dave Burchett, Founder & CEO of Avance Vinyl, a leading DTC shop with the highest quality vinyl, rhinestones, sublimation paper, and crafting supplies. In the episode, we chat about what inspired Dave to get into the vinyl and crafting space, creating a repeatable process, business differentiators, knowing your target market, ad creative, targeting your...

On this first episode of season 3, we’re joined by Drew Himel, Founder & CEO of FIRESIDE, a marketing services company based in Denver, Colorado, supporting clients across the US and around the world. For some fun stuff to chat about before getting in the thick of things, we talk about biohacking and yoga, then we dive into business strategy such as making ROI positive quickly, the ideal tech...

On this episode of Retention Chronicles, we go through some of our favorite season 2 moments with DTC technology partners and agencies. We feature highlights from Vasa Martinez, of Growthbuster and Perfy, Andy Warren at Tomorrow Agency, Mat Bingham at Okendo, Michael De Santis at Doris Dev and Canopy, Aaron Schwartz, formerly at Loop Returns, Luis Lluis of GrowthStable, Dan Caldwell at Klaviyo, an...

On this episode of Retention Chronicles, we go through some of our favorite season 2 moments with DTC brands. We feature highlights from Steve O’Dell, Co-Founder and CEO of Tenzo, Michelle Paulhus, Sr. Growth Marketing and Retention Manager of Olipop, Tim Swindle and Scott Brown, Co-Founders of Paddlesmash, Hannah Toporoff, Social Media and Marketing Coordinator and Jennifer Mckay Newton, Founder...

On this episode of Retention Chronicles, we’re joined by Adam Sharon-Zipser, Director at Elephant Room & Giftnote, and Nick Kennedy, Head of Client Success & Partnerships at Elephant Room and leading Growth at Giftnote. Elephant Room is an integrated digital agency focusing on building and growing online presences for Australian businesses while Giftnote is helping online brands unlock the...

On this episode of Retention Chronicles, Noah and Mariah discuss how Black Friday Cyber Monday (BFCM) 2022 went and what trends we saw, predictions for 2023, and the macroeconomic impact on consumer behavior. We also discuss TikTok being banned in certain US states, and the influence of social media and social proof.

Today, we’re joined by Luke Kingma, Head of Brand at Tomorrow Farms and Creative Director at Bored Cow, the leading brand for animal free dairy milk. We talk about demystifying lies around the new food industry like precision fermentation or cell based meat, the waves of social media from legacy platforms to new platforms, creating political commentary that isn't divisive, basing a marketing strat...

This week we welcome Dan Caldwell, Senior Strategic Partner Manager at Klaviyo, a leading Email Service Provider (ESP) to discuss multiple use cases for your email and SMS notifications. More specifically, we dive into Klaviyo’s background as a Customer Data Platform (CDP), when to ask your customers for reviews, when to build SMS into your communication strategy, prepping for Black Friday Cyber M...

On this episode of Retention Chronicles, Noah and Mariah discuss and try Google Multisearch, searching for a brand on social media before buying from them, shoppable ads on social media and Google, creating content on TikTok, trying Bored Cow (animal free dairy milk), layoffs in the technology industry, and more! Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading o...

Today we’re joined by Matt Orlic, Founder of Football Supplements and Inspire Brands Group. On this episode we talk through Matt’s entrepreneurial spirit starting 26 different companies and the lessons he has learned from starting so many businesses. We spend the majority of our time talking about educating your customers around healthy nutritional practices, influencer marketing, knowing the righ...

On this episode of Retention Chronicles, we’re joined by Luis Lluis, Founder of GrowthStable, a leading agency for Shopify brands to enhance their suite of Ecommerce tools. Luis, Noah, and Mariah chat through Luis’s background as the Director of Ecommerce for Porto’s Bakery as well as continuing the conversation and excitement with your customers post-purchase, how to achieve the growth margins yo...

On this episode of Retention Chronicles, Yaw and Mariah chat through whether or not they like to have questions beforehand for presentations and podcasts, procrastination, Google Multisearch, TikTok as a search engine, and shopping on TikTok because it’s entertaining. Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at g...

On this week’s episode of Retention Chronicles, we’re joined by Sergio Tache, Founder & CEO of Dossier, the leading perfume brand that is the fair alternative to luxury perfumes. Yaw and Sergio share a background in Investment Banking and have brought those learnings, such as having a strong work ethic and finding a great mentor, into founding their own brands. We also discuss the large profit...

On this episode Yaw and Mariah chat with Aaron Schwartz, President of Loop Returns, the leading returns & exchange platform that helps Shopify’s best brands optimize return costs, retain more revenue, and prevent return losses. Aaron tells us about his past ventures as Founder of ModifyWatches, which was acquired by Custom Ink, Founder of Passport Shipping, and previous Chief Business Officer...

On this episode of Retention Chronicles, we welcome Noah Rahimzadeh to chat! Mariah and Noah chat through BeReal and how brands are experimenting with it, B2C and B2B marketing strategies on TikTok, and the BFCM holiday rush in ecommerce. Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com .

On today’s episode of Retention Chronicles, we’re joined by Jennifer McKay Newton, Founder & CEO, and Hannah Toporoff, Social Media + Marketing Coordinator, at DefineMe Fragrances. DefineMe Fragrances is a clean, every-day fragrance brand all about bringing out your emotions through fragrance. On this episode we chat about the founder story of DefineMe, the science behind fragrance and emotion...

On this episode of Retention Chronicles, we’re joined by Michael De Santis, Director of Business Operations at Doris Dev, a full suite product development agency, and is a member of the founding team at Canopy, a no mist and no water diffuser brand. Michael, Mariah, and Noah chat through product inception and design, eco-friendly packaging, fulfillment, product testing, thinking about retention ev...

On this episode, Brian and Mariah chat through whether they’re a loyal Google maps or Apple maps user, Brian quizzes Mariah on geography, AARP going viral on TikTok, if Amazon Prime Day takes away from BFCM or adds to it, the newest Shopify ad, and Chipotle announcing they’re now in the Metaverse. Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking pl...

On this episode, we’re joined by Tim Swindle & Scott Brown, Co-Founders of Paddlesmash, the next great backyard game where Pickleball meets Roundnet. We touch upon manufacturing in the US vs internationally, creating new board games, getting games on the shelves of big retailers, the virality potential of games, how its changed getting the products into the hands of the consumer, sending free...