Retention Chronicles

On this episode of Retention Chronicles, we’re joined by Dane Baker, Co-Founder & CEO of Ecocart, who’s proprietary algorithm gives brands the ability to not only effectively communicate their sustainability story to shoppers but include them in it with engaging activations. Our hosts, Noah Rahimzadeh & Mariah Parsons, talk to Dane about the current educational barrier to affordable sustai...

On this episode of Retention Chronicles, we’re joined by Luke Droulez, VP of Marketing at PAX, a leading global cannabis brand on a mission to enhance consumers’ lives through exceptional cannabis experiences. Our host, Mariah Parsons, and Luke discuss regulation around restricted goods, interstate commerce, running ads on restricted goods, branding around discretion for their customers, launching...

On this episode of Retention Chronicles, we’re joined by Aaron Quinn, Founder and CEO of eHouse, a customer-first eCommerce agency, combining the best of UX design, technology and analytics to create sites that shoppers love. Mariah, Noah, and Aaron discuss how to put energy in the right places in both a professional and personal sense, what Aaron has learned from 20+ years of experience in ecomme...

On this episode of Retention Chronicles, we’re joined by Olivier Momma, Co-Founder of Ekster, a trackable wallets, card holders, bags and tech accessories brand that provide function and style at your fingertips. Olivier and Mariah talk about Ekster’s very successful launch on kickstarter, building out a kickstarter launch guidebook for other brands, the roadblocks Ekster faced when scaling, conve...

On this episode of Retention Chronicles, we’e joined by John Coyle, CMO of Andar and Host of the Modern Commerce podcast. John, Noah, and Mariah discuss learning through networking, starting a career in Facebook ads and paid social, building a media company and podcast to be indispensable, why John believes an agency model isn’t aligned with a merchant business model, creating a flywheel relations...

On this episode of Retention Chronicles we’re joined by Kristen Tumasonis (Marketing Dir.) and Katy Eriks (Director of Customer Service) from the SuitShop team. Kristen, Katy, and Mariah talk about the Malomo x Loop integration and tracking returns and exchanges, customer education at the top of the funnel, educating on suit fit, having an easily accessible support team, setting up custom flows ba...

On this first episode of Season 4 of Retention Chronicles, we’re joined by Mahdi Mahil, Partner Manager of Ecosystems at Attentive. Mahdi, Mariah, and Noah discuss building long term relationships with customers and building out partnerships at Attentive, how the SMS landscape has changed over the past 6 years and recognizing the potential of SMS, how tech partners smooth out the rest of the custo...

On this special episode of Malomo’s Retention Chronicles podcast, we’ve taken out some of our favorite Season 3 moments with DTC brands. Listen now to hear what leading ecommerce pros think about the Shopify ecosystem, customer retention and loyalty, transactional emails and SMS, post-purchase strategy, product development, finding your branding, and more! We highlight our conversations with Dave...

On this special episode of Malomo’s Retention Chronicles podcast, we’ve taken out some of our favorite clips with our partners from Season 3. Listen now to hear what leading ecommerce pros think about the Shopify ecosystem, customer retention, scaling social media, A/B testing transactional emails and SMS, post-purchase strategy, and more! We highlight our conversations with Drew Himel (Founder &a...

On this episode of Retention Chronicles we’re joined by Lexi Montee, Vice President of Marketing and Communications at Happiest Baby. Lexi tells Mariah about their success in word of mouth marketing for their SNOO technology and building community around product, how comments on social are becoming the new UGC, expectation management with reviews, sharing stats on what’s average with children to e...

On this episode of Retention Chronicles, we’re joined by Kasey Luck, Founder & CEO of Luck & Co. Kasey, Noah, and Mariah chat about the founding of Luck & Co and their focus on retention via email and SMS, freelancing on Fiverr, Kasey’s love of email and SMS, attribution windows, orchestrating across channels, adding specific flows for loyalty and referral programs, taking ownership of...

On this episode of Retention Chronicles we’re joined by Chuck Bowen, Founder & CEO of Mission Mercantile. Chuck tells Mariah about his professional career starting as an electrical engineer in the corporate world, why authenticity resonates so well, how to eliminate noise around you, customer retention, return on ad spend, calling your customers and rewarding with free gifts, be abundant in wh...

On this episode of Retention Chronicles, we’re joined by Adam Robinson, Founder & CEO of Retention.com . On this episode, Adam, Mariah, and Noah chat about growing, engaging, and reactivating a first-party database, identifying anonymous website visitors and getting their email addresses, ad technology, buying a domain, retaining funnel leakage and customer recapture, setting up a product view...

On this episode of Retention Chronicles we’re joined by Josh Knopman, VP of Growth & Digital Product at Blueland, an eco-friendly cleaning products brand designed to save you money and space without any plastic waste. On this episode, Josh and Mariah discuss how to develop proper eco-friendly products, the topic of greenwashing and how Blueland ensures they aren’t, collecting signatures for th...

On this episode of Retention Chronicles, we’re joined by Casey Matthew, Founder & CEO of Skylab, an award winning digital marketing agency located in Los Angeles, CA. Noah, Mariah, and Casey discuss ideal customer retention rates, how to impress others with your intentionality, merchants being at the center of a partnership, scaling meta and facebook ads, the value of lifetime sales, increasin...

On this episode of Retention Chronicles, we’re joined by Stephanie Cohen, Founder of Stephanie Cohen Home, a brand exceeding their customers' expectations with exceptional service and beautiful, quality furnishings. On this episode, Mariah and Stephanie talk about Stephanie’s background as an interior designer and how that influenced building out Stephanie Cohen Home, walking through the customer...

On this episode of Retention Chronicles, we’re joined by Erik Huberman, Founder & CEO of Hawke Media. Erik, Noah, and Mariah talk about finding new efficiencies, determining what outcomes are desirable for a brand, keeping the same level of service while growing, marketing as an infinite opportunity cost, building an AI platform, and more!

On this episode of Retention Chronicles, we’re joined by Pooja Parikh, VP of Planning and Operations at Andie Swim. Pooja tells Mariah about her background as well as how Andie Swim was started to make all customers confident and comfortable in swimwear, helping customers with sizing guides and quizzes, designing swimsuits for all bodies, how budget allocation has changed as Andie has grown, ensur...

On this episode of Retention Chronicles, we’re joined by Josh Chin, Co-Founder and CEO of Chronos. We talk about Josh’s background in copywriting, finding good influencers to work with, finding profitability in 14 days, 3 stages of the customer experience, how to drive repeat purchases for subscribers and set the stage for repeat purchases, how to properly attribute success in marketing, and more!

On this episode of Retention Chronicles, we’re joined by Steph Hon, Founder & CEO of Cadence, a beautiful, modular, and customizable container system. Steph and Mariah talk about the inspiration behind Cadence and bringing routines on the go, quality product design with a first-of-it’s-kind magnetic and modular container system, developing the correct messaging for branding, how to be clever a...

On this episode of Retention Chronicles, we’re joined by Chelsea Jones and Rachel Saul, Co-Founders of Chelsea & Rachel Co, a women-owned agency specializing in eCommerce strategy, UX/UI design & Shopify development. On this episode we specifically talk about how Chelsea & Rachel started their company and how their professional background influenced how their agency stands out. We also...

On this episode of Retention Chronicles we're joined by Louise Fritjofsson, Founder & CEO of Martie. Martie delivers shelf-stable groceries and household items right to your doorstep for up to 70% less than you'd pay at your grocery store. Louise shares about her past few companies and we dive into what she learned by selling cookie targeting, a fitness technology, and eventually shifting to M...

On this episode of Retention Chronicles, we’re joined by Thomas Kimura, Founder of Brickspace Lab, a group of passionate designers and developers that are committed to building the best ecommerce experiences. Specifically, we talk about custom Shopify theme development, an overview of the Retention Chronicles podcast, starting a career with Tumblr, working with Storetasker and its possible use cas...

On this episode of Retention Chronicles, we’re joined by Molly Kerrigan, Director of Retention at Shinesty. This week, we talk about Shinesty’s background, their primary goal of entertaining their customers and having that shine through in their brand, educating the customer about products in a fun way, how to approach retention in terms of what products you’re offering, fomo marketing, the value...

On this episode of Retention Chronicles, we’re joined by Jim Breese, Head of Growth at AppHub, an agency that delivers a comprehensive suite of ecosystem leading apps and unparalleled customer support that helps e-commerce businesses reach new heights. On this episode, we discuss entrepreneurship and finding passion in content, how 93% consumers look at reviews, Shopify apps that save money and pr...