Retention Chronicles

James Van Erck, Co-Founder & COO of Rebuy, joins Retention Chronicles to discuss software that generates post-purchase revenue for Shopify brands.  With his extensive background in ecommerce, James has a lot of experience to share with Shopify brand founders, operators, and marketers. A lot of brands focus on how to acquire their customers, but enough aren’t focusing on how to retain them afte...

Allyse Jackson, Founder & CEO of Beehive Meals, joins Retention Chronicles to discuss how she’s managed and organized operations and logistics for her ecommerce business.  Without intending to, Allyse started her business Beehive Meals by prepping freezer meals when she was pregnant. After realizing she over prepared food for her family, she started to realize she needed to get ride of some of...

Caitlin Elgin, Head of CRM & Lifecycle, at Fluency Firm joins Retention Chronicles to discuss evaluating Shopify transactional email and SMS by click rate.  Caitlin, Noah, & Mariah chat about Caitlin’s background in marketing and how she’s been in the Shopify space since 2014 before they even had an integration with USPS.  Caitlin has worked with countless brands who have upgraded their tr...

Lindsay White, Founder & CEO of The Little Milk Bar, joins Retention Chronicles to discuss scaling customers through social media and digital marketing for Shopify brands. Lindsay and Mariah chat about Lindsay’s journey to entrepreneurship within the Shopify ecosystem and how she first started in the Etsy community selling baby leggings. She then rebranded and pivoted her business to focus on...

Anatoliy Labinskiy, a 4-time Two Comma Club winner and founder of GSM Growth, joins Retention Chronicles to discuss how to understand TikTok metrics and grow your sales with TikTok advertising.  Anatoliy tells Mariah and Noah about one of the biggest growth tools in ecommerce right now- TikTok shop. New products and brands are becoming relevant everyday on TikTok, and that’s just from organic medi...

Georgia Grace Edwards (Co-Founder/CEO) and Charlotte Massey (Co-Founder/COO) of Gnara join Retention Chronicles Season 5 to discuss founding their brand with their patented GoFly technology. Georgia Grace and Charlotte patented their GoFly technology to create a new industry for women’s pants. In addition to the familiar zipper fly that allows you to take your pants on and off, a second zipper ext...

RC Williams, Co-Founder of Rejuvia and 1-800-D2C, joins Retention Chronicles Season 5 to discuss streamlining and evaluating technology for D2C brands. RC tells Mariah about how he and his mother started Rejuvia four years ago and how they dove into the business headfirst. After running the business for a while, they tracked what was working for them and they’ve fine-tuned their business strategy....

Jenny Nuccio, Founder & CEO of Imani Collective, joins Retention Chronicles for the first episode of Season 5 to discuss social entrepreneurship for nonprofits and for-profits. Jenny has always been passionate about developing the communities she is a part of and focusing on giving back to them. After living in Kenya for many years, she and her pioneer team at Imani Collective began building t...

Jules Weldon and Stacey Pierce, Co-Founders of OME Gear, join Retention Chronicles for the final episode of Season 4 to discuss the struggles and successes of building a multi-use product.  Jules and Stace took their product vision and turned it into a 5-in-1 innovation that their customers rave about. But, it hasn’t been an easy journey to get there. They chose their dreams over their belongings...

John Gross, Founder & CEO of Fat Earth Media, and Rose Eppensteiner, Senior Manager of Lifecycle Marketing at Fat Earth Media, join Retention Chronicles to discuss founding an agency to work with mission driven brands to help with paid media, lifecycle marketing, and marketing creative.  Making a pivot in his career from environmental sciences to marketing, John started by taking out ad space...

Ryan Gresh, Founder & CEO of The Feel Good Lab, joins Retention Chronicles to discuss his journey in creating a natural pain relief cream to help their customers feel good and soothe chronic pain. If you’ve ever experienced searing pain, you know that the one thing you want is for that pain to be gone. But, common over the counter medicines, such as NSAIDs, are bad for your GI health if taken...

Blake Imperl, former VP of Marketing at Carro and current VP of Marketing at Digioh, joins Retention Chronicles for episode 21 of season 4. Noah, Mariah, & Blake kick off the episode with Blake’s birthday running tradition, starting his career consulting for digital marketing, and working with paid media across multiple brands to drive $13 million in email & SMS retention marketing.  Now o...

Anthony Ciavirella, Co-Founder of Manmade joins Retention Chronicles for episode 20 of season 4. Anthony and his three other co-founders started Manmade, a leading men’s essentials brand, after starting his career in banking. After a 10-month journey to designing the perfect boxer-brief, Manmade has over 120k orders with 400,000 boxers sold to 90k customers in 2 years.  For all our Shopify brands...

Nikki Tooman, Founder & CEO of Sticky Digital joins Retention Chronicles and if hearing Noah and Nikki discuss Shoptalk 2022 isn’t enough incentive to listen in, then hearing Nikki’s perspective of the Shopify brand and partner ecosystem sure is! Nikki has been in the Shopify ecosystem since Shopify has been in the game, and learned the core of the ecosystem at one of the biggest agencies at t...

On this week of Retention Chronicles, we’re joined by Garret Akerson, Co-Founder of Kindred Bravely. Garret tells Mariah about how they started Kindred Bravely as a fully remote company in 2015, testing their product by giving it to family and friends, gathering social proof in early stages, running social proof ads, selling on Amazon and Shopify, being customer experienced focused, having their c...

On this episode of Retention Chronicles, we’re joined by Joe Vancena, CEO & Co-Founder of Status. Noah, Mariah, & Joe talk about having the confidence to start a business, discovering product market fit, asking why there is a consumer gap rather than discovering what the consumer gap is, how data scrambling policies make personalization harder, what’s working in retention this year, why co...

On this episode of Retention Chronicles, we’re joined by Cavelle Bieker, Marketing Manager at Pendleton. Our host Mariah Parsons and Cavelle talk about Pendleton’s history in retail, continued collaboration with the indigenous community, creating a timeless brand filled with heritage, the power of branding for the consumer, marketing multiple products in one image so consumers can see products in...

On this week of Retention Chronicles, we’re joined by Brian Roisentul, Founder & CEO of BSR Digital. Noah, Mariah, & Brian discuss his background as a developer and how that led to a love of marketing, facebook ads and buying likes to boost posts, providing business results and leads, establishing 90 day goal plans to evaluate growth & access accountability, building email marketing fo...

On this episode of Retention Chronicles, Mariah Parsons is joined by Dr. Squatch teammates Emily Straus (Sr. Manager, Integrated Marketing) & Mason Montgomery (Associate Director, Product Development). Emily, Mason, Mariah discuss ​​the in’s and out’s of men's natural personal care brand Dr. Squatch such as bringing fragrance to life, establishing a go-to-market (GTM) strategy in the early sta...

Today on Retention Chronicles we’re joined by Greg Meade, Co-Founder & CEO of CROSSNET and Good Sport. Greg and Mariah discuss the founding story of CROSSNET, scaling a business, game development, team management, the experience of going viral on social media, using word of mouth marketing to grow, being a thought leader in the ecommerce/DTC space, the stages the CROSSNET team went through to...

On this episode of Retention Chronicles we’re joined by George Kapernaros, Founder & CEO of YOCTO. Noah, Mariah and George talk about how specialists at Yocto can only work with a maximum of 3 clients at once so they can closely spot gaps and inefficiencies in their strategy, his skepticism that consumers buy from transactional emails but was then proven wrong by insane engagement rates, how t...

Today we have a special episode for you! On sept 7th 2023, Malomo hosted our fist ever live podcast with some amazing partners of ours. This live podcast is broken up into two sessions and this is the second of two. Part 1 was focused on how to best prep for Black Friday/Cyber Monday (or BFCM) from both a marketing and CX brand perspective while part 2 was focused on how to best retain holiday cus...

Today we have a special episode for you! On sept 7th 2023, Malomo hosted our fist ever live podcast with some amazing partners of ours. This live podcast is broken up into two sessions and this is the second of two. Part 1 was focused on how to best prep for Black Friday/Cyber Monday (or BFCM) from both a marketing and CX brand perspective while part 2 was focused on how to best retain holiday cus...

On this episode of Retention Chronicles, we’re joined by Jon Snow, Founder & President of The Snow Agency. Noah Rahimzadeh, Mariah Parsons, & Jon Snow talk about monetizing influencer marketing, integrating with other partners, understanding the value of an agency background, using modern day media buying principles to leverage, creating narratives and blending SEO with launching a new bra...

On this episode of Retention Chronicles, we’re joined by Eric Bandholz, Founder & CEO of Beardbrand. Host Mariah Parsons and Eric discuss Beardbrand’s content strategy in the early days, empowering customers to love themselves and the trickle down effect on team morale, building a business around what Amazon can and can’t do well, bringing value first to customers with educational content, aff...