Retention Chronicles

Mariah Parsons, Head of Marketing at Malomo and Host of Retention Chronicles, and Jen Gray, SVP of Marketing at Recharge, discuss the importance of subscriptions in the Shopify ecosystem. Jen, who transitioned from big tech to Recharge, emphasizes the value of subscriptions in powering consumer routines and driving predictable revenue. They highlight the shift from a goods and services economy to...

Chris Miller, Co-Founder & CRO of Flaunt Loyalty, and Mariah Parsons, Host of Retention Chronicles & Head of Marketing at Malomo, discuss the importance of dynamic loyalty programs for Shopify merchants. Chris highlights Flaunt Loyalty's unique service & software model, which includes designing, implementing, and managing loyalty programs to grow LTV and profits. They emphasize the...

Maria Hatzistefanis, CEO and Founder of Rodial, discussed her journey from beauty writing in Greece to launching her skincare brand (Rodial) with Host of Retention Chronicles, Mariah Parsons. Maria highlighted the importance of unique ingredients and targeted treatments, such as Rodial’s Snake Serum and Dragon's Blood hyaluronic acid, to stand out on shelves. Rodial's success includes avai...

Mariah Parsons, Head of Marketing at Malomo and Host of Retention Chronicles and Noah Tucker, Founder & CEO of Social Snowball, discuss the evolution of affiliate marketing and its impact on e-commerce. Social Snowball, with 2,200 merchants, focuses on influencer and micro-influencer partnerships, addressing the shortcomings of legacy affiliate platforms. They highlight the importance of clear...

Mariah Parsons, Host of Retention Chronicles Podcast & Head of Marketing at Malomo, and Kit Henseleit, Global Operations Manager at Custom Neon, Founder at Clouding Over, discussed the unique challenges and opportunities of operating in the signage industry and the differences between B2B and B2C marketing. They emphasized the importance of creativity, flexibility, and building strong relation...

Mariah Parsons, Host of Retention Chronicles & Head of Marketing at Malomo, and Lindsay Baylor, Senior Director of Customer Care & DEIB at Kendra Scott, discussed the importance of leveraging technology and diversity initiatives to improve customer service at Kendra Scott. They emphasized the value of creating an online experience that is easy for new customers to adapt to, and the need fo...

Mariah Parsons, Host of Retention Chronicles, and Bob Verlaat, Co-Founder of Dore & Rose and Hears, discussed their experiences launching and scaling e-commerce brands, emphasizing the importance of having a clear vision, solid business plan, and strong support system. Mariah highlighted the value of taking calculated risks and learning from failures, while Bob stressed the need to maintain qu...

Mariah Parsons, Head of Marketing at Malomo and Host, and Lisa Oberst, Founder of Womads, discussed the importance of sustainability and comfort in footwear design, particularly for women. They emphasized the need for quality control and good relationships with manufacturers. They also discussed various challenges and opportunities in the e-commerce industry, including networking, technology integ...

Mariah Parsons, HOM at Malomo and Host of Retention Chronicles, and Madison Lee, Co-Founder & CEO of Nemah, discussed the challenges and opportunities of transitioning from a talent agency to a e-commerce brand. Mariah and Madison explored the importance of personal branding, consumer insights, and technology in developing a private label. They emphasized the need for brands to prioritize cust...

This conversation is centered around email and SMS deliverability in e-commerce, with a focus on understanding technical aspects and predictability of email marketing results. Mariah Parsons. Head of Marketing at Malomo & Host of Retention Chronicles, and Nikita Vakhrushev, Founder of ASPEKT agency, shared their experiences with email marketing and discussed challenges such as recent deliverab...

Mariah Parsons and Rachel discussed the importance of prioritizing customer experience and tailored marketing strategies to grow e-commerce brands. They emphasized the significance of celebrating milestones, launching new collections, and understanding the target audience to create effective marketing strategies. Later, Mariah and Rachel discussed digital marketing strategies, including social med...

Mariah Parsons, Head of Marketing at Malomo and host of Retention Chronicles , and Zoe Kahn, VP of Retention at Audien Hearing, Founder of Inevitable Agency , and host of Let’s Laugh About It Podcast , discuss the importance of prioritizing customer satisfaction and loyalty in the E-commerce industry. Zoe shared her experience in the over-the-counter hearing aid industry, highlighting the challeng...

Mariah Parsons and Savannah Benson, VP of Customer Experience at Mixhers, discussed the evolution of customer experience strategy in e-commerce, emphasizing the importance of proactive planning, managing customer expectations, and over-communication. They also highlighted prioritizing customer needs in cross-functional meetings and creating a positive experience through rebranding and product qual...

Mariah Parsons and Matt Froehlich discussed the importance of networking and connection-building in the e-commerce industry, sharing their experiences from attending conferences like Shop Talk and The Whalies. They emphasized the value of meeting people outside of their normal networks and highlighted differences between events in terms of size, scope, engagement, and connection-making opportuniti...

Mariah Parsons and Yaw Aning discussed the importance of creating a seamless post-purchase experience for e-commerce merchants. They emphasized the need to align the experience with the brand's strategy and goals, educate customers about the brand, and set goals based on the strategy. Both speakers highlighted the importance of keeping customers updated and mapping out the customer journey to...

Mariah Parsons and Rachel Nilsson, Founder of RAGS, discussed Rachel’s experience in building her e-commerce business, emphasizing the importance of perseverance, creativity, and customer satisfaction.  Rachel shared her journey, including managing demand, partnering with large companies like Nordstrom and Disney, and navigating the unpredictable journey of entrepreneurship.  They also discussed t...

Mariah Parsons and Jonathan Penna , Co-Founder of ORBYT Skin & Azio Beauty, discussed their experiences navigating the challenges of e-commerce during the COVID-19 pandemic. Jonathan shared his journey of transitioning from a bakery to an e-commerce business, highlighting the challenges of scaling an operation during a global health crisis.  Mariah provided context and asked questions to delve...

Liz Krupka, Owner of Nomadd Marketing, joins Retention Chronicles to discuss email marketing and optimizing email templates Great email marketing has to parallel a brand’s tone and great customer experience. This is what Liz and her team focus on.  Liz and Mariah talk about how some ecommerce merchants have lost creative aspects of their marketing due to the shift towards performance marketing. Th...

Joel Reichert, four-time ecommerce owner and co-founder of Copper Pearl, Maven Thread, and Woven Nook, joins Retention Chronicles to discuss selling on Amazon vs. Shopify and running ads on Amazon vs Meta Joel started his career in ecommerce holding a financial role at a tech company and founded his first brand, Copper Pearl, in 2015. In 2.5 years, they grew the business to a 7 figure brand and so...

Chad Fisher (Founder) and David Stober (COO) of Ambaum join Retention Chronicles to discuss when merchants should use third party apps vs. custom solutions within Shopify’s capabilities The Ambaum team has been in the Shopify ecosystem since the early days. Chad and David share their experiences running a Shopify agency, and then expand on their experience to further discuss optimizing a Shopify s...

Dallas Parsons, Senior Director of Marketing at Mixhers, joins Retention Chronicles to discuss adding value to the ecommerce customer experience.  Dallas started at Mixhers as a customer success manager, so she knows exactly what their customers care about most after her first-hand experience. She’s since transitioned into their marketing department to focus on customer retention, email marketing,...

Harry Willis, Director of Partnerships and Business Development at Relo, joins Retention Chronicles to discuss increasing repeat orders and subscriptions for Shopify CPG brands. For Shopify and Shopify Plus brands, it can be difficult to know how to exactly tailor your customer experience when trying to motivate your customers to purchase more with you. Decisions like which day to target, which pr...

Jay Davis, Founder of Pillow Cube, Cold Case Ice Cream, & Creatably, joins Retention Chronicles to discuss where to start when founding an ecommerce brand. Jay has had a vast background in marketing and he focuses on one thing - what’s not going to change in 10 years, and how he can focus on that.  Jay and Mariah talk about how easy it is to get caught up in marketing trends even if they might...

Emerson Hammer, Director of Partnerships at Corso, joins Retention Chronicles to discuss ecommerce shipment protection in the order tracking experience. There’s a lot of tech stack consolidation in ecommerce right now as brands are striving for efficiency to get more out of their tech. Emerson tells Noah and Mariah about how ecommerce brands should really be focusing on retention and reverse logis...

Liz Reyes, Co-Founder of Sols, joins Retention Chronicles to discuss recovering from a burglary by putting her customers first, establishing her ecommerce store on Shopify, starting to build on social media, & more. When founding an ecommerce company, there are a lot of questions that need to be answered like where to host your site, what technology to add to your ecommerce platform, what to i...