Retention Chronicles

On Retention Chronicles this week, Mariah Parsons spoke with Jesse Kaufman, CEO of Shipping Tree (now Kase), a third-party logistics (3PL) company for ecommerce brands. Kaufman discussed his experience growing Shipping Tree from its founding to managing thousands of orders daily. He highlighted the importance of diversifying shipping carriers due to recent changes at USPS that impacted DHL eCom, a...

In this episode of Retention Chronicles , Mariah Parsons sits down with Haley Swank, Executive VP at Ecom AI and former co-founder of Flikr Fire, to discuss how she helped build and scale a unique DTC and wholesale brand. Haley shares how Flikr Fire’s innovative isopropyl alcohol-powered fireplace went from a garage startup to a booming business, primarily through trade shows rather than tradition...

Doug Pick, Founder and CEO of DAP Ventures and former CEO of Heroes Earplugs, discussed his journey from starting a $15,000 earplug brand to selling it to a private equity group. He emphasized the importance of branding, product quality, and financial planning in retail. Doug highlighted the challenges of working with big box retailers, including setup costs, promotional expenses, and the impact o...

Mariah Parsons hosts Taylor Hall, the Marketing Manager at Bagphic, a company specializing in pre-loved authentic designer handbags. Taylor discusses her background in B2B marketing and her role at Bagphic, which involves bridging the gap between Japan and the US. She highlights the meticulous process of authenticating luxury items, emphasizing the importance of customer experience and loyalty. Ta...

Mariah Parsons hosts Laurier Mandin, President of Graphos and author of "I Need That," on her podcast Retention Chronicles. Laurier discusses his 30-year experience in helping innovators launch physical products, emphasizing the importance of understanding customer needs and emotional connections. He explains the brain model, highlighting the limbic system's role in emotional decisio...

Mariah Parsons hosts Raelina Krikston, co-founder of Fun Fact Co, a company specializing in educational trivia games and posters. Raelina shares her background in design and the company's inception, focusing on early childhood education. They discuss their initial product, the Party Mix Trivia deck, which covers diverse topics like space, math, and death, and their expansion into home decor po...

Mariah Parsons hosts a Retention Chronicles episode with Mara Smith, the founder and CEO of Inspiro Tequila. Mara shares her journey from a corporate lawyer to founding Inspiro Tequila in February 2020, highlighting the challenges of balancing work and life, especially during the pandemic. She discusses the inspiration behind the brand, focusing on female consumers and creating a clean, additive-f...

Mariah Parsons hosts Daphne Benzaquen, Founder of the E-commerce lifestyle brand daph, inspired by her Peruvian heritage. Daphne started daph eight years ago, learning design and manufacturing herself. The brand has been featured in Forbes and Buzzfeed, and Daphne later founded an agency to help other small brands. Daphne emphasizes the importance of customer experience, using sensory branding lik...

John Morgan joins Mariah Parsons on Retention Chronicles. John transitioned to e-commerce by co-founding Seed Health, inspired by the microbiome's potential. He later founded Venice Ventures, an incubator for e-commerce, software, and services. John now leads Pelagic, a supply chain service aimed at brand builders. He discussed the challenges of supply chain management, emphasizing the importa...

Rochelle Thielen is the dynamic CEO of Traject Data, where she champions the vital role of data aggregation in driving transformative advancements in AI, machine learning, and software development. Obtaining clean, granular data is a major challenge for many companies, as data can be outdated, inconsistent, or siloed across different systems. This makes it difficult to make informed business decis...

On this episode of Retention Chronicles, Mariah Parsons is joined by Nectar Social Co-Founders Misbah Uraizee and Farah Uraizee. Nectar Social is an AI-powered social CX, influencer, and lead gen platform helping brands nurture community and drive more revenue from DMs. They discuss how brands can unlock sales and lower customer acquisition costs (CAC) across platforms like Meta, TikTok Shops and...

Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo, hosts Jordi Vermeeri, VP of Revenue at Channel Engine. They discuss customer retention strategies in e-commerce and how online sellers should navigate online marketplaces like Amazon and Walmart. Jordi explains the shift from traditional ERP systems to marketplace integration, highlighting the importance of both first-pa...

Casey Chroust, Chief Operating Officer at Optoro, joins Mariah Parsons to discuss the evolution of returns management in retail. He highlighted that returns are a $750 billion problem in the US, emphasizing the need for technology to streamline the process. Chroust noted that high returners often are the best shoppers and advocated for personalized returns policies. He introduced trends like wardr...

Mariah Parsons, host of Retention Chronicles, has guest Jill Putnam, the Founder & CEO of Red Sprite Hats, on Retention Chronicles. Jill transitioned from corporate finance to entrepreneurship, driven by the desire for flexibility and control over her time. She developed Red Sprite Hats, which are designed to work with hair that is already in an up-do, and patented the product. Jill successful...

Mariah Parsons hosts Rebecca 'Becca' Mijares, Founder of Romp Stomp, a brand that creates easy-to-wear shoes for toddlers. Becca shares her entrepreneurial journey, starting with a crappy website and Facebook ads during the early COVID-19 days. She discusses the rebranding from Memoir Kids to Romp Stomp, emphasizing bold colors and fun designs. Becca highlights the importance of customer feedback,...

Leanna Nazzisi, Senior Director of Customer Experience at Victoria Beckham Beauty, and Nino Cavenecia, Co-Founder and CEO of Swift CX join Mariah Parsons, Host of Retention Chronicles. Leanna discusses her journey from customer service to her current role, emphasizing the importance of personalized customer experiences. Nino shares his experience building customer support teams and the founding of...

In this episode of Retention Chronicles , Brynn Snyder, CEO and Co-Founder of Slate Flosser, joins Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo, to discuss her journey from a multi-business entrepreneur to developing a groundbreaking three-in-one flosser. Snyder shares insights into her life as a mother of five, her entrepreneurial roots, and how personal experience...

Jesse Clemmens, Co-Founder & CEO of HiTide, a Shopify solution for growing email and SMS lists through direct message automation. Jesse shares HiTide's journey from helping creators manage messages to focusing on Shopify brands, emphasizing the importance of bridging social media engagement with direct messaging for retention. He highlights that 60% of social followers engaging with posts are...

Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo is joined by Alyssa (Lissy) Kotter, the Founder and CEO of Lissy Skincare , a brand specializing in acne and fungal acne-safe skincare products. Lissy shares her background as an esthetician and her struggles with acne, which led her to create a line of products that cleared her skin. The brand's flagship product, the Man...

Mariah Parsons recaps the ShopTalk Fall conference in Chicago 2024, highlighting key takeaways and experiences. The conference spanned three days, with Thursday being the busiest due to the main concert by Busta Rhymes. Key themes included the importance of in-person engagement post-pandemic, the role of AI in enhancing consumer experiences, and the growing trend of duping products. Notable sessio...

Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo hosts Aneto Okonkwo, Co-Founder & CEO of Remarkable AI ,  an AI growth marketer for consumer brands. Aneto discusses the importance of marketing, particularly in scaling new companies, and shares insights on customer retention strategies. He highlights the effectiveness of personalized email campaigns, which can yield...

Mariah Parsons, Host of Retention Chronicles & Head of Marketing at Malomo, is joined by Kes Nielson, a branding expert and Founder of BRAAAND. They discuss the importance of branding in e-commerce. Kes emphasizes that branding extends beyond logos and color palettes, focusing on creating emotional connections with customers to drive long-term loyalty and revenue. She highlights that effective...

Ross Martin, President of Known Agency and General Partner of Lunch Partners, joins Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo, to discuss his journey in marketing. Known, an integrated agency ranked third by Ad Age combines research, creativity, and innovation, working with clients like Shake Shack and TikTok. Ross highlighted their unique approach, such as using...

Ted Galperin, Partner and Head of Retail at Mythology, and Mariah Parsons, Host of Retention Chronicles & Head of Marketing at Malomo, discuss crafting immersive design. Ted’s work on the American Girl store in Dallas emphasizes the challenge of fitting a large experience into a 5,000-square-foot space. Key elements include a life-size dollhouse, a premium salon, and a cafe with a doll-sized d...

Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo, is joined by SeaMonster Studios’ Wes Buckwalter, Creative Director and CEO, and Deneb Pulsipher, Web Developer and Accessibility Specialist. Wes shares the company's origins and evolution into a full-service agency offering branding, graphic design, and compliance. Deneb, previously a high school English teacher, tra...