Mariah Parsons

Retention Chronicles

Business EN ↓ 181 episodes

Ecommerce brands are focusing on increasing customer retention. Join us as we discuss marketing, operations, and the customer experience with top DTC brands for real strategy around generating revenue, email marketing, social media, performance metrics, AI, customer communication, & more in the Shopify ecosystem. Retention Chronicles is hosted and produced by Mariah Parsons and is sponsored by Malomo, a branded order tracking platform improving the post-purchase experience. Be sure to subscribe & check out retentionchronciclespodcast.com .

Author

Mariah Parsons

Episodes

Simona Ioannoni, Brigit: Step-by-step guide to building a customer retention machine 06.12.2021 41:06

On this week’s episode, we are joined by Simona Ioannoni, Senior Marketing Manager at Brigit and previous Senior Marketing Manager at Haus and Stitch Fix. Simona shares very valuable information on this episode, such as her macro approach to customer retention and how she’s seen the shift in the ecommerce space from a fragmented approach to a more unified strategy. She makes a fantastic point that...

Dan Brady, PuraVida: Create a brand that resonates with your customers to increase your retention 22.11.2021 40:04

Dan Brady, Customer Success Manager at PuraVida, joins Sarah and Mariah to discuss how PuraVida connects with their customers to launch new product lines that stay true to their authenticity as a brand. Dan shares his perspective on how the new IOS privacy updates continuously change their strategic approach towards focusing on their post purchase data to inform their roadmap. Dan details PuraVida...

Lisa Oberst and Tina Donati, Fuelmade: Improve your retention rate with these tips 08.11.2021 48:48

On the fourth episode of Retention Chronicles, Sarah and Mariah are joined by Lisa Oberst, Director of Email Marketing at FuelMade, and Cristina Donati, Senior Marketing Manager, also at FuelMade. On this specific episode we chat about so many different things as they pertain to customer retention, like making a good brand impression, valuing and knowing your customers, customer first data, person...

Bryan Smith, Ned & Co: Brand stories, performance goals, subscriptions, oh my! 25.10.2021 44:50

In this episode, Sarah and Mariah welcome our first customer guest, Bryan Smith. Bryan is Head of Ecommerce at Ned & Co, a D2C brand that specializes in hemp products. We dive right in and talk about the importance of a brand’s story, possible touch points with customers, tempering expectations, performance goals, and incorporating user generated content. One awesome topic we discuss is everyt...

Kat Gordon, Malomo: Focusing on retention while prepping for Black Friday Cyber Monday- are you crazy? 25.10.2021 55:15

On this episode of Retention Chronicles, Kat Gordon, Head of Customer Success at Malomo, Sarah and Mariah discuss customer retention as it pertains to Black Friday Cyber Monday. We first focus on why it is important to concentrate on customer retention during the hectic holiday season. Obviously, brands want to keep the customers they gain during the holiday season and maintain those they already...

Mariah Parsons & Sarah Leitz, Top customer retention trends you need to follow 22.10.2021 33:57

Welcome to our first episode of Retention Chronicles! On this episode, our hosts, Sarah and Mariah, discuss the top customer retention trends you need to follow, such as delivering fast support to customers, using automation where you can, implementing referral and rewards programs, as well as KPIs and tools you can use to evaluate and accelerate growth! We cover some fun stats that may surprise y...