RetainFM – Build your Digital Agency on Recurring Revenue

Main talking points include: Gotta say a massive THANK YOU to everyone who has listened, joined the Facebook group , engaged, sent DMs, generally been encouraging in the founding and development of the podcast… Without the interaction of other people and being able to you through being a community, there’s no way the podcast would have come anywhere near 100 episodes!    How the podcast...

Main talking points include: Its been 6 weeks since SEOHive was launched. What are the biggest things I’ve learned in that time?  Launching a productised service isn’t HARD, IF you have someone who knows how the productisation process works. Launching a productised services isn’t that EASY, you need to model all the eventualities  There is less commitment to a productised service than yo...

https://agencytransformation.live/ An AWESOME event – held by Lee Jackson from Agency Trailblazer Two main reflections:  How the event worked virtually Themes from the content 1. How the event worked virtually Lee really did set a new bar to virtual events with a stream of both live and recorded content with a live chat roll.  Everything ran stably on the Event Engine Platform, and Lee m...

Main talking points include: Current sit rep – does this sound familiar to you?  When Coronavirus hit the UK economy, this is what happened in our agency: All clients with existing projects in production committed to finishing them, BUT and future phases were put on hold All clients with projects agreed but not yet started, asked for the project to be put on hold – even if they’d paid their d...

Biography Process engineer with a day job consulting in the oil and gas industry, but secretly a time-dragon catcher at night. I am using my project management and time mastery skills learnt in the engineering world to help online business people find the time they need to get their most important work done. I'm on a mission to help those who want to become time jedis to catch, tame and train time...

Main talking points include: Not necessarily talking about financial value (although SOMETIMEs we are)…  What do we mean by “adding value”? All the things that you can do that go above and beyond for your client. This is important in cementing the relationship with your client as it means that you can:  Become invaluable to your client, so they won’t look elsewhere Get a better internal...

Biography Stephanie helps businesses, coaches & entrepreneurs grow their website traffic and their leads using proven content marketing strategies and effective SEO techniques. She has grown a global business from her home in Malta growing website traffic around the world including client work and coaching.   Main talking points include: Working remotely – from home… Still be disciplined...

Biography Andrea Bronzini is an Online Business Consultant & Optimization Strategist. I've been working with online businesses since 2010 and, after a long time dealing with SEO and content production, I now specialize in conversion optimization & optimization of websites funnels, with a special focus on behavioural psychology and personalization.   Main talking points include: Conver...

Process for deciding what to work on:   Identifying priorities Business Critical Cashflow Business Development  Project Management Identifying quick wins Whats going to take the least time, but make the biggest impact? What or who is dependant on me for some of these tasks? What is non-essential, that would be good if it DOES happen, but isn’t vital.  Before I get on to weekly...

Biography Bob has worked in the field of digital marketing for nearly twenty years, for most of that time running his own consultancy. Latterly he built and ran one of Scotland's largest dedicated digital agencies. Currently, he focuses on helping digital entrepreneurs, microbusiness and small businesses fine-tune their product or business model, then find and build an audience online and compete...

Great question – there are loads of good reasons why a productised, lower value offer is a good idea for you to offer to clients:  Helps you vet the clients to make sure you're a good fit for them Helps earn you some passive income Gives you a "hook" to use in your own marketing (don't forget you must market yourself too, right?!) We use versions of a productised service in our agency to help...

Main talking points include: Whats the point of this live call?  To introduce to you a new service that will help you build MRR through selling SEO.    Why is MRR important?  Monthly recurring revenue brings the following benefits to your business:  Stability of income A move away from the peaks and troughs of the feast/famine cycle The knowledge that your overheads are co...

Main talking points include: When unexpected things happen that aren't so great for your clients – how do you go about telling them and keeping them focussed on the good service you offer and the bigger picture?    Things to consider:  It's important that your reporting to clients firstly has context, and secondly is structured in a way the reflects the changing nature of business o...

Main talking points include: Essentially fundraising marketing is “awareness” marketing, specifically with an emotive gist to provoke positive change. In broad brushstrokes this entails:  Understanding / defining your key messages with the correct tonal value Identifying success stories that demonstrate the good work you do What objectives can you set / what problems can you solve f...

John Ozimek - Co-Founder & Director: John has 20 years of experience in technology PR and marketing, and has worked with global giants such as IBM, Vodafone and Nokia, as well as many incredibly innovative and exciting start-ups. Previous roles include Co-Founder & Director of Dimoso, Associate Director at Liberty PR, Account Director at Edelman UK, and Head of Marketing at Glu Mobile. Joh...

Biography: Adam King is "The Captain" at Think Like a Fish, a Growth Marketing Consultancy that helps B2B service firms start and continue conversations that turn into clients. He's a big believer that relationships are central to all business. And as relationships come from conversations... Ultimately, CLIENTS COME FROM CONVERSATIONS! It sounds straightforward... But how do you actually star...

Biography: Helen Pollock is an Amazon-bestselling ghostwriter, non-fiction book coach and business content specialist. Working as The Content Doc these days, Helen’s been writing professionally for around two decades during a career in Marketing and, mostly, PR. Having worked for organisations as diverse as Aston Martin, The Royal Shakespeare Company, computer games companies and Plumb Center, Hel...

Biography: Roland opened Benson design in 1985 in San Antonio Texas with one goal in mind to help small businesses promote themselves, develop strong brands, and accomplish their missions through message-driven design and marketing. How I do this is by looking at their products and services the way the customers do, seeking an understanding of their business from the perspective of the people that...

Biography: Helen Pollock is an Amazon-bestselling ghostwriter, non-fiction book coach, and business content specialist. Working as The Content Doc these days, Helen’s been writing professionally for around two decades during a career in Marketing and, mostly, PR. Having worked for organisations as diverse as Aston Martin, The Royal Shakespeare Company, computer games companies, and Plumb Center, H...

Main talking points include: Understanding who you want to serve, and how to serve them best. For me, this is: Those who do marketing on a day-to-day basis Those who need to advise others on their marketing or marketing strategy Those who tactically deliver marketing content regularly Those who run marketing agencies Those who need to be accountable to marketing results   Looking back at 2019...

In this episode I share how I plan my goals starting with my family – my biggest stakeholders – and then work them backwards into weekly and daily tasks. Hosted on Acast. See acast.com/privacy for more information.

Main talking points include: Understanding the priorities and ethos of a client is VITAL to any marketing project or client that you take on. Even if it's your own business (or that of your employer), being objective and taking an "arms-length" approach to understanding who you/they are and why you/they do what they do is imperative, but it's also some of the hardest information to get to.  I...

Main talking points include: “Knowledge isn’t power, it's implementing it” – Todd Herman Alex’s journey:  Freelancing – working 9 days in 6… Example of overworking: Alex's daughter arrived on a Sunday, back to work on the Tuesday! A few days later, Alex's wife fell ill, and Alex was back at work… Essentially Alex didn’t know HOW to get more (and better!) clients. He didn’t know how to special...

Biography Jim Galiano is an Internet marketing consultant, web developer, author and podcaster who started doing business online in 1998. His consulting, marketing and publicity services have been used worldwide since 2002. Jim has been interviewed by a variety of media sources including the Wall Street Journal and CBS News in New York. New Course: The Solopreneurs Guide Website: jimgaliano.com Ma...

Biography Chris is a hopeless millenial (his words, not ours!). Careers never really agreed with him – he hopped around a bit, giving law a chance for a while, but he had itchy feet syndrome. Chris started limber to help more people lead a more varied worklife (including himself). If Chris could be anything, he'd be a tennis player / golfer / life coach – all he needs is some talent and a time mac...