RetainFM – Build your Digital Agency on Recurring Revenue

Main talking points include: Google Ads is one of the main streams of income for Google – and because of that it has a wealth of data within it that is super valuable for researching SEO even if you're not actually EVER going to run the ads themselves!   Here's my 12 top tips on how to use Google Ads and it's data to boost SEO traffic...   Tools in Google Ads Including Cost Per Click (CP...

Main talking points include: The "normal" model Having the master plan – you set the scope…   3 years / 5 years / 10 years   What are the steps to get you there… Keep them in broad annual stages   So, look at next year, what do you need to achieve to be on the path to your master plan?    Lets break it down into quarters  Keep in mind seasons   Then take the...

Main talking points include: Candy started as a freelance writer and designer in 2009. As her business grew, she started outsourcing work to sub-contractors. Through this she started by under-charging and under-estimating the amount of work that needed to be done. From her journalism background where editors, writers and designers start with nothing and produce an entire newspaper in a day, it did...

Main talking points include: Kyle used to work in Print Design, and in learning web design he realised that there was a number of processes that he was having to repeat over and over again.   Also, as an Agency of 1, Kyle doesn't have a team that he can rely on for quality control, therefore document his processes became a key to his success in his new business.   The importance of syste...

Main talking points include: Building Trust with a potential customer is the one piece of the jigsaw that can switch them from making that purchase, to moving on to a competitor. It's also the one thing that is the hardest to achieve as it forms the emotive part of the marketing funnel – which makes it difficult to measure or quantify.   So how do you go about creating trust factors in your m...

Main talking points include: Latest book –  Ditching Imposter Syndrome   What Clare has seen during 2020 lockdown: Flight, flight, freeze mode – caused by stress. Increase of the 4 Ps   People who are doing the best with this are: Learning to say "no" Prepared to invest in each other in new ways Are seeing "what really matters"   Corporates – some positives will come...

It's time for a change and a bit of a mix up with the podcast.... Actually, honestly this is about redefining the scope of the podcast as times have moved on, and a reset in the direction of what the podcast is trying to achieve is good for everyone... So why the change?! The background of the Marketing Development Podcast For Marketers to development their skills Consultants Freelancers Employees...

Main talking points include: Why a discovery process is important Ensuring you know the full scope of a project BEFORE you are committed to a price, a process and an outcome.    Things you need to fix:  Stop offering services you can’t deliver Setting client expectations Having a solid discovery process   The Project Discovery Blueprint will give you everything you need, from t...

Main talking points include: We have a responsibility when it comes to helping clients scale their businesses that they can cope with it! It's like our duty of care.   In this episode, I talk through "The Circle of Truth" that we use to determine the right action plan to scale their businesses - you can download a copy below...      Join our Facebook Group! Hosted on Acast. See...

Why I moved OUT of the the home office in the first place Children Noise Being “professional”  Whats made me go back…. There’s two ways of making money… You can either earn more or save less.  Profit First – Mike Michalowicz Creating some savings – EVERYTHING IS NEGOTIABLE The reality:  The world has changed its ways for a considerable length of time The office was an expense for me...

Main talking points include: As the world returns to a new kind of normal and activity with clients pics up again, it’s important to make sure you focus on the long game and not the quick wins for your own business.  Make sure you give the right advice to clients – even if that means you pass up on some chargeable work right away Ensure your strategy is sound before delivering any work – demo...

Through her experience as an actress, the freedom of running her own business and being paid for a single job REALLY appealed. The mindset shift… From selling FULL websites, to making small changes WITH a care plan and then upselling redesigns, developments, etc…  You need to have a core product that bridges your relationship with your client. That could include an onboarding plan or evaluati...

Why this podcast was started…  Growing my agency Finding likeminded marketing consultants and professionals Starting to build that “personal brand” What’s happened over the last 2.5 years:  WHO I serve has changed (a little) HOW I serve them has changed A LOT Since starting the podcast, I’ve “doubled-down” into SEO. Demystifying SEO Course SEOHive Through doing this, supporting agency ow...

Main talking points include: In setting up any business, there are items that you like doing, and those that you don't. Most of us seem to assume that EVERY job has it's mundane tasks that we have to put up with. In this episode, I speak to Nick Gulic who explains how he has come to run the business he does ( Creative Click ) and how he ONLY does the work he enjoys. Nick and I then talk about how...

When any retained agreement begins, there is the initial excitement that the sale has been made, and then the realisation that you now need to deliver… every month… over and over again.   From the customers side, there is also the risk of “buyers remorse” (or that feeling of doubt you get when you make a new commitment to something).   These are the strategies we use at SO and...

What is scope creep? Scope creep is the term given to the process of free work being included in an agency project. This might be additional services, extra work, things becoming way more complicated, or any other unforeseen circumstance.  What does scope creep happen?  In my experience, scope creep normally happens because the agency hasn’t been thorough enough in leading the process fo...

Main talking points include: Pritesh's background is working in mobile app startups – starting with virtual reality software, mainly around facial recognition and then mobile locations. "The number 1 challenge for most retail businesses is acquisition and number of transactions.” – Pritesh Vora Speaking to your end clients gives you an insight into what your potential clients need. This gives you...

Part 2: New Clients We don’t offer retainers to people we’ve never worked with before – we need to protect ourselves.  We’ve produced a 2 stage sales process for selling retainers to brand new clients Fixed Price SEO Healthcheck Before we can effectively cost a retainer, we need to understand what we’re working with. Offering a fixed price SEO Healthcheck makes this part of the process easy.&...

Disclaimer: Before you begin always make sure you’re not promising things you can’t deliver in order to win a client - it’s not good for you or them and only leads to a bad situation in the end.  Secondly, be prepared to demonstrate value upfront in order to get the sale rolling. This is not a one-off project fee, therefore you need to be prepared to put in a bit more work and value up front...

Main talking points include: Setting up your software:  Project Management Client Communications Internal Communications We use ClickUp for all project management and client communications, and Slack for internal communications.  Set up your processes:  Everyone needs to know what they’re doing and when they’re doing it Dependent items need to be flagged and notified Item important...

Biography  Martin is the co-founder of Jammy Digital, a web consulting agency in the UK. Martin, along with his wife Lyndsay, also teach Content Marketing using their membership community, in-person workshops and speaking on stages throughout the UK. They’re also writing a book about how to use content to attract your ideal customers.   Main Talking Points First agency – sold websites by...

Main talking points include: Starting with a blank sheet of paper... To begin with, don't worry about:  WHAT it is that you will sell HOW MUCH you'll charge for it The AMOUNT you want to earn  ... These are all questions you will need to answer, but they're not the right place to start.  Start by asking these questions:  What can I do that will help other people?  How will...

Main talking points include: Looking to scale? Working in partnerships – its an agreement… building a trusting network of relationships with people in the same sector but with a different skillset.  Building a network of rusting relationships:  Contacts from previous agencies Harvesting the relationships of people you know that already have proven their trust Don’t be shy to ask “I treat...

Main talking points include: Following on from a previous podcast about what I learned from launching SEOHive ( ep 99 ), Kyle asked me to share a little more about how I balance the stresses and strains (and even just to workload) of running two businesses in my schedule.    The process/system I have in place a few things I need to rely on:  Awesome teams – people I can trust SOPs&n...

Main talking points include: None of us ever want to fire a client, but sometimes it’s the best thing to do for all of us. In this episode I look at why this is good for us and our client, how to spot the warning signs and how to actually go about terminating an agreement with a client once the decision has been made.  Why is it a good thing to fire a client?  Not all clients are a good...