RetainFM – Build your Digital Agency on Recurring Revenue

When you sell anything, it's your responsibility to make sure it works! In this episode we break down a recurring service into its constituant parts, and then provide a Recurring Service Planner (which comes bundled with a base price calculator) for you to plan your own service!   Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.

Knowing what your capacity is and deciding how to delegate to grow is key to any form of agency growth. (This is applicable to you, your business and your staff!) Main talking points include: The differences between business priorities and delegation How to map out your likes and dislikes in your working life and making those decisions How a framework can help build your business life and that of...

Main talking points include: In this episode, we cover: What is a Value Ladder? How to Create a Value Ladder Benefits of a Value Ladder Common Mistakes to Avoid Why a value ladder is good for a Digital Agency   Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.

Main talking points include: In this episode, we cover: Signs that a Client isn't a Good Fit Why it's Important to Say No How to Say "No" to a client (and some alternatives)   Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.

Main talking points include: When was the last time you took a step back, looked at the whole picture and asked "OK – is this as good as it can be?" In today's show, we uncover why sometimes asking the most obvious questions, can be the key to delivering in your business and for your clients.   Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.

Main Talk Points Include: There's an inherent cost to ranking in the search engines... You either pay a direct advertising cost through Ad Spend, or you pay through the time and effort to rank organically. By employing an SEO professional you also incur the cost to rank organically, just faster than you would on your own. Understanding how Google makes money can really help you to fast-track your...

Main talking points include:   Where to start for a client that has NO SEO budget.   Here's the formula: 1/ Write about your main product or service in full from start to finish. Make sure you have sub-sections to your content (ideally 6-8 sections) Don't go into granular depth in any of your sub-section Make sure this has the main title in the URL, meta title and description Ideally 200...

Main talking points include: Many of us become slaves to our inboxes – when a client emails we down tools on what we're doing and jump right onto their requests. As the day goes by the inbox seems to get worse, and the end never seems to be in sight. But what if there was another way? In this episode, I speak with James Murgatroyd, an agency owner who has mastered the process to manage his inbox,...

Main talking points include: In this episode, Jeff Patch and I set the mics rolling following one of our weekly SEOHive meetings. We reminisce a little about how we got started, unpack where we are now, and chat about why we get so much out of running SEOHive .     Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.

Main talking points include: In this epsiode I walk you through the method we use to calculate the base price for the services in our agency. We follow the process of Itemising Costs Building In Profit Allowing for Taxes As mentioned in the episode – I have a template for a service planner and cost calculator for you – you can get them here!     Join our Facebook Group! Hosted on Acast....

Main talking points include: Lee is the founder of Agency Transformation Live – an in person summit for Digital Agency Owners to come together, build relationships and build lasting change into their businesses. Launching in 2019 with a phenomenal inaugural event, Lee had to transform the event through 2020 as a result of the COVID pandemic. In this epsiode we discuss the journey of Agency Transfo...

Main talking points include: Abby is the Founder of The Content Lab – a remote content department for digital agencies. In this episode we discuss: Why Content IS important for the web design / development process and why you should be bothered about What you need to consider when you are responsible for the website content How to bill copywriting as part of your web design process How to include...

Main talking points include: Andy is the Author of Own Your Career, Own Your Life. In this episode we unpack the topics of personal and career development and Andy explains his experience of it, including his battle with cancer, and how he has honed his personal development practices and skills. This has now formed the basis of not just his book, but the mantra by which he lives his life and build...

Main talking points include: Alex runs his agency, The Lead Engine, by selling a process. This starts with a website, but moves on to a marketing process that he and his team have honed over years of practice for the Financial Services Sector in the UK. Alex explains the key markers he has found are lynchpins to the marketing process for Financial Service Advisors, and explains how his process rev...

Main talking points include: "The truth is everyone has a personal brand" – Bob is THE go to coach for leaders who wish to develop the personal brand AND their business. Bob has coined the phrase "LeaderBrand" to encapsulate this. The dilema is this... we all have access to the same information, so why don't we all see the same results? Based on the most successful business people he knows, Bob ha...

Main talking points include: In this epsiode I walk you through the process we have honed of writing Standard Operating Procedures (SOPs) – an SOP for SOPs! All of our processes follow the structure of: Define Prerequisites Define Outcome Document Process Define Completion Resources Required Glossary of Terms Where to get help ... and I will guide you through each one of these! As mentioned in the...

Main talking points include: In this episode, Joseph and I talk about hope having a define will and being open to many different paths (or ways) is key to developing yourself and your business.   About Joseph Joseph Bojang is on a new mission to help the world through the concept of Hope Theory. He’s the owner of Web Champs, a digital advertising company dedicated to helping clients grow onli...

Main talking points include: In this episode Brandon Birkmeyer and I unpack exactly what a brand is, and how it is vital for Agencies to develop their own brand. We cover the advantages of brand development and the tactical outworks of this in real life! Topics include:  What is a brand How the process of content creation helps develop your brand Using your clients to drive the process of def...

With my coaching clients I've been working a LOT on creating space in their businesses before taking on anything new in terms of business development or transformation... In this episode I explain why that's a good idea, and how you can do that in your business by: Reviewing your products and services Reviewing your pricing Reviewing your client base We're all stretched for time, right? So by revi...

Main talking points include: Why have a distribution protocol is a good idea: Just generating content and hoping for the best isn't a great strategy Helps fill the gap between content publication and indexing in the SERPs It is easier to plan in advance if you do it when you're creating the content What is a content distribution protocol? A regular method or schedule of activity to boost initial t...

Main talking points include: From a background of being an in house and agency designer, Doug has run his own business in a variety of guises.   The transition – giving prospective clients a choice: A project-based model that costs a little more, and at the end of it we pass over the project and it becomes your responsibility. A recurring model based on a payment plan, that includes the payme...

Main talking points include: The power of laughter - how it energizes you as person What laughter yoga is and why you should consider it for yourself Pete's story and background in business (it's no joke!)   A bit about Pete One afternoon, at a summer festival with his family, Pete heard the joyous sound of laughter ringing out from the arboretum. Assuming they were missing the funniest comed...

Main talking points include: Reflections There's always a way The first solution isn't always the best solution (although it sometimes is!) Being flexible enough to accommodate some quirks to your process Being strong enough to know if you're the person / company for the job Being known for solving problems   Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information...

Main talking points include: Priorities for keywords What makes you the most money?  What is under-performing that needs to? What has quality issues? What will help improve the direct bottom line? Run keyword research thematically or by department if necessary.   Strategy Output The output of your keyword research is threefold:  Keyword research document (Google Sheets Template) Key...

Main talking points include: COVID lockdown in the UK Shoulder Delivery of Demystifying SEO Advanced Modules SEOHive Updates and 1st Birthday! General Work Mental Health   Personal Ethos – if something's worth doing, its worth doing well...   Something HAD to give, and it didn't feel right to show up on a podcast every week assuming everything was "tickety-boo" when it wasn't.   I t...