Pete Everitt

RetainFM – Build your Digital Agency on Recurring Revenue

Business EN ↓ 176 episodes

Equipping Digital Agencies to build businesses on recurring revenue.

Be sure to visit the podcast's website and support the creator: www.peteeveritt.com

Author

Pete Everitt

Category

Business

Podcast website

www.peteeveritt.com

Latest episode

Sep 26, 2023

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Episodes

MDP075 – Why a Marketing Strategy and Digital Marketing Strategy are different 04.11.2019

Main talking points include:   What is a marketing strategy? "A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.” – Investopedia Typically, a marketing plan consists of these seven broad areas" Business Goals and Financial Targets Target Audiences (Buyer Persona...

MDP074 – How I would start again (if I had to...) 28.10.2019

Main talking points include: Paul Jarvis – A Company of One Don’t ask the questions “what would you do differently?”, instead ask the question “How would you begin again?” Hindsight: A great thing A curse   The truth is this:  You can’t change the past, so don’t wish you had You CAN shape the future – and this works best if you have a picture, vision or goal that you are aiming for.&nbsp...

MDP073 – Releasing No Stress WordPress v2 21.10.2019

Biography: Dave Foy is a course creator and online educator for non-coders who want to learn how to build faster and more profitably with WordPress and Elementor. As a former primary school teacher, Dave started out teaching 5-11 year olds in the U.K. so he knows a thing or two about breaking down tough-to-grasp concepts in ways that literally anyone can understand. 20 years ago, he built his very...

MDP072 – Serving the niche you operate in 14.10.2019

Biography: Vito started his marketing journey leading a hard rock band from a small band in Tel Aviv to releasing albums and touring the world to thousands of people.   Later he applied his skills to grow a web agency to a team of 12 in 3 years before launching WP FeedBack, a communication tool for WordPress professionals, becoming the first plugin by a new company to reach 6 figures within 3...

MDP071 – Scoping out the competition 06.10.2019

The key to scoping the competition – DO NOT get obsessed with what they are doing. You are marketing YOUR BUSINESS or YOUR CLIENTS BUSINESS, not the competitors.  What you want to achieve from scoping:  Their priorities The things they are doing well The things they’re not doing well The things they haven’t thought of yet The plan Go into your competitor research with the following metho...

MDP070 – Introducing the Bible of Repurposing Content 29.09.2019

Biography: Amy Woods is an expert in content repurposing and the founder of Content 10x. She helps online content creators grow their audience by maximizing their return on every piece of content that they create. Content 10x provide content repurposing services to podcasters, video content creators and bloggers.   Amy is also the host of The Content 10x Podcast, where she teaches all th...

MDP069 – Finding a work / life balance that works for you 22.09.2019

Biography: Founder of Angled Crown, the Agency Trailblazer Podcast and Agency Transformation Live – Lee Jackson talks about the process he underwent to create a business that works FOR him, so he can be with his family when they NEED him.   Main talking points include: Understanding what you WANT so that you can make your work fit around your life, not vice versa.  Defining what success...

MDP068 – Fear and Failure 16.09.2019

Main talking points include:   Ant Middleton – The Fear Bubble / Mind over Muscle –    Failure: Failure is THE BIGGEST hurdle to people progressing in business. Whether thats starting ut, or developing new services and streams of income.   The risk of gettings things wrong Worrying what others may think   Don't let the FEAR of FAILURE hold you back... instead, take on a po...

MDP067 – Constructing Recurring Revenue Products 09.09.2019

Biography: Jason helps developers and designers discover their niche, plan out and market themselves to build recurring revenue, and stay in the feast. So that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place. He has run his own web development business since 2010 helping established online businesses, increase sales thr...

MDP066 – Introducing Deer Designer 02.09.2019

Biography: Thiago Carvalho is the founder at Deer Designer, former Head of Creative at the Daily Mail (a UK Newspaper) and has been Digital Specialist for over 20 years. Main talking points include: Deer Designer – a service for anyone that needs design work The idea is for you to get a personal designer for as long as you are a client.   The challenges of finding a freelancer:  Holidays...

MDP065 – Breaking catch 22s in your business 27.08.2019

Biography: Andrew and Pete are the fun business duo who help small business owners scale their business so they can stop swapping time for money. They have a weekly  YouTube show  and run one of the UK's leading marketing membership community, called  ATOMIC . Winners of the 'Digital and Social Media Company of the Year Award', and also 'Business Personality of the Year Award'. As t...

MDP064 – Why Recurring Revenue Is Vital For Your Business 16.08.2019

Main talking points include: What recurring revenue IS NOT: Money for nothing Service Fees To be taken for granted   What recurring revenue IS: Predictable Built to scale A means to deliver ONGOING VALUE to your clients A benchmark to provide security for you / your staff / your family   Do a quick calculation – how many people depend on your company?  Number of staff + their spouse...

MDP063 – Understanding that Marketing takes Time 11.08.2019

Biography: Born in California and raised in Texas, Kyle is a husband and proud father of three. After spending 15 years in graphic design and acquiring a business degree, Kyle launched OGAL Web Design in 2017. Kyle is passionate about helping small businesses succeed online through custom websites and digital marketing campaigns.   Main talking points include: Strategic ways to use digital ma...

MDP062 – How to be consistently active on Social Media 04.08.2019

Biography: Nicole Osborne is a personal brand and social media coach based in London and the founder of Lollipop Social. Nicole helps entrepreneurs get sweeter marketing and social media results. Originally from Eastern Germany, Nicole works with entrepreneurs and small businesses to increase their influence and visibility on social media with stand-out personal brands and engaging content marketi...

MDP061 – How to put on a Live Event for Your Niche 28.07.2019

Biography: Founder of Angled Crown, the Agency Trailblazer Podcast and Agency Transformation Live – Lee Jackson – talks us through the process he underwent to deliver a successful live event for agency owners from around the world.   Main talking points include: The 5 stages of transforming your business Identity Value Platform Output Future   Why you should put on a live event…  Th...

MDP060 – Why Design is vital for Marketing 21.07.2019

Biography: With a background in art theory, Piccia Neri has been a practising designer for over 2 decades, working with major cultural institutions as well as top London agencies on global brands. Piccia led the creative direction of the design department at the British Film Institute, London. She was vice-president of the Chartered Society of Designers (UK) 2013-16. After 20 years in London Picci...

MDP059 – Keeping Marketing and Business Simple 14.07.2019

Biography: Roger helps people keep their marketing simple in a world where business bullshit and complexity threatens to stifle success.   An experienced marketing professional helping businesses with their marketing strategy, content, and social media, Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before getting out of...

MDP058 – The Foundations of Good Design 07.07.2019

Biography: Mor is the owner and lead designer of The Branding Designer, a flourishing branding agency, and FlixFrame, a successful web design agency. Her sites are showcased in GeneratePress Premium library. She is on a mission to share her extensive experience and expertise to help you excel and level-up your design skills through her design-focused course .   Main talking points include: Th...

MDP057 – FOMO Marketing for Personal Brands 01.07.2019

Biography: May King Tsang is a FOMO Creator and Social Media Correspondent. Her role is to Live Tweet, and broadcast live on Facebook and Instagram all from her smartphone! She’s been Live Tweeting professionally for many years helping conferences, fesTEAvals and workshops trend with their hashtags in Australia and the UK. She also trains and mentors Social Media Managers to produce the right cont...

MDP056 – Using Journalism to tell Stories in Marketing 24.06.2019

Biography: Rachel Extance is a business storyteller. A professional journalist for 15 years, she now helps organisations create content tailored to their audience. Rachel has worked in print, digital and social media for newspapers across the UK. The stories we tell are powerful. They create connections, change opinions, inspire and delight. Rachel will show you how to use storytelling to build yo...

MDP055 – Generating Monthly Recurring Revenue 16.06.2019

Main talking points include: Why recurring revenue is important for your business.  How we set up and manage recurring streams of income in our agency.  How we sell recurring services at different levels.  How to scale recurring services through outsourcing and partnerships.    Connect With Pete: Website: click here Join our Facebook Group! Hosted on Acast. See acast.com/p...

MDP054 – Video Marketing is really Video Customer Service 09.06.2019

Biography: Pascal Fintoni is a professional trainer and speaker specialising in helping business owners get more enquiries from the Web. He started his career in 1994 in London working for a well known holiday company creating campaigns for TV, radio, newspapers and of course the Internet. Pascal quickly developed a passion and unrivalled knowledge for digital content marketing and his time is sha...

MDP053 – Integrating processes to life as well as to business – Jessica Barron 03.06.2019

Biography: Jessica is the founder of Super Mum Society, a motherhood empowerment brand, with the sole aim of helping mums realise that they truly are super and that their superpowers are based on being themselves. She is a professional speaker, who has appeared for big names such as The Inspiring Success Club and Marks & Spencers. Jessica also runs a YouTube channel on self-development for mum...

MDP052 – Productizing to scale with Damien Schreurs 27.05.2019

Biography: Damien is a Belgian expat living & working in Luxembourg. Previously a Physicist engineer with an 18 year corporate career in Research and Development, and a 30+ years passion for technology and IT in particular. Damian started EasyTECH part-time in 2013 as a side hustle and finally left his employer in September 2016 to work as a freelance Apple tutor and consultant. Since June 201...

MDP051 – Why using funnels in sales makes sense 20.05.2019

Biography: Matt is a web designer, marketer, agency owner since 2006 and worked in the digital space since the year 2000. As a passionate advocate of lead generation and marketing funnels, he wants to help every agency owner to generate more leads for their business.   Main talking points include: What is a funnel and why is it important to marketing?  In its simplest form, a funnel is a...

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