Restaurant Marketing Secrets

Stop treating your restaurants social media posts like a TV ad and start using the platforms like they were intended to be used.  The easiest way to get started is with "user generated content." Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me...

Let's discuss how you can and should be handling the online reviews for your restaurant.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com    

In episode 8, I spoke about STOPPING with "How Are You Doing".  In this episode we dig into how to replace that in person and online and creating engaging conversations with the customers in your restaurant.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check o...

If you've taken "some" efforts to buid an email and text list for your restaurant, that's better than nothing.  BUT if you want to kick everyones butt around you, you MUST start segmenting your list so that you can have even more powerful conversations with your restaurants customers.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marke...

The Google Tag Manager and Facebook Pixel allow you as a restaurant owner to target your website visitors like never before, but 90% of restaurants are not taking advantage of this.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links...

This one is EASY, stop with the PDF menu's on your restaurants website.  You're welcome :) For more information on us and how we could help transform the marketing for your independent restaurant, CLICK BELOW. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check...

Telling your story has never been so easy and so important!   In this episode we talk about my conversation with Guy Fieri really hit home on this topic.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywh...

Your restaurants employees are the KEY to your success right? They are the reason you're where you are RIGHT NOW.   And social media is a great way to gain massive attention for your restaurant.  AND even more important than simply using socila media is creating conversations with your customers on social media !  Well, a great way to do that is through employee spotlights.   Let's discuss And don...

Getting out in your dining room is key to your restaurants quality and service.  But getting out in the community is what sets your restaurant up for success. In this episode we talk with the former marketing director of Chick Fil A about what they did to emplower their franchise owners. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help mar...

It's free, literally!  Social media has zero costs.  Think about it, Facebook, Instagram, YouTube, LinkedIn, TikTok, they are all free.  So the question is how much are you using them to market your restaurant? In this episode we talk about VOLUME, meaning how often you us social media to create massive amounts of content for your restaurant. Let's discuss And don't forget to check out  abru.onlin...

Discounts create loyalty to a coupon, offers create loyalty to your restaurant.  It this episode we dig into how to properly use offers, promotioal offers and other similar items to not only gather customer data, but drive sales. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plu...

Restaurants waste the most money on their marketing in this 1 spot...THEIR TIME!  Stop trying to do what you don't know how to do and should not be doing...MARKETING!   In this episode we uncover the waste in your marketing budget by having you and your team doing stuff that's not only costing you money, but no where near as effective as it could be.   Let's discuss And don't forget to check out ...

Restaurant workers need, MUST, stop asking this question.  These 3 words must go away.  In this episode we discover 3 words, 1 phrase to eliminate when talking to your guests and we dig into how you can turn that change into engaging conversations. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a br...

Money follows attention!  Are you as a restaurant owner doing what it takes to get massive attention every day?  Your car, your clothes, your social media?   In this episode I tackle a topic many of you are missing out on, espcially with your cars. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a br...

Restaurants - Acquiring Customer Data With All Of Your Advertising In this episode we talk about how every piece of marketing that you have out there needs to have a call to action that FORCES people to go down one path, the path to giving your their contact information. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your resta...

In depth restaurant marketing tracking and acquisition costs for your marketing.   In this episode I take you down a path of WHY you must have systems and processes in place to track your marketing.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR an...

Two of the biggest lessons I've learned over the past 23 years of marketing 1st - Understand How To Acquire Customers 2nd - Being Able To Track Your Marketing Two mysteries in marketing to most restaurant owners I talk to is "how much does it cost for you to get a new customer to walk through the doors" and having a system to track those efforts.   In this episode we start the conversation and we'...

Buying advertising for your restaurant is EASY, but creating marketing is tough and it's what's needed to take your restaurant to the next level.  In this episode we're to dig into the difference in marketing vs advertising.   Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus,...

Your Restaurants Brand... In this second episode of America's Best Restaurants "Restaurant Marketing Secrets" podcast I dig into YOUR BRAND!   I'm so sick of seeing restaurant owners not having their brand colors and logos EVERYWHERE. You should be eating, drinking and SLEEPING your company colors. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massi...

Attract...Build...Retain - Is the key to your restaurants growth.   In the first episode of ABR - Restaurant Marketing Secrets, Matt Plapp coveres some DEEP topics on his background & how he got into restaurant marketing A - Attract Attention B - Build A Database R - Retain Attention Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketi...