Matt Plapp - America's Best Restaurants

Restaurant Marketing Secrets

Business EN ↓ 984 episodes

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www. MattPlapp.com

Be sure to visit the podcast's website and support the creator: mattplapp.com

Author

Matt Plapp - America's Best Restaurants

Category

Business

Podcast website

mattplapp.com

Latest episode

Oct 23, 2026

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Episodes

Restaurant Catering & Event Sales- Restaurant Marketing Secrets - Episode 34 29.07.2022

What are you doing to drive massive catering and event sales to your restaurant?  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

How To Prove Your Restaurant Marketing Is Working - Restaurant Marketing Secrets - Episode 33 28.07.2022

Tracking your marketing is the difference between HOPE & PRAY and AIM & EXPECT! You need to have systems and programs in place to help you understand what is ACTUALLY happening with everything you are doing to drive awareness to your restaurant. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand...

Creating Your Restaurants Podcast - Restaurant Marketing Secrets - Episode 32 27.07.2022

Your customers want to hear from you and see you!  Having a podcast is a HUGE opportunity for your restaurant, epseically since NO ONE else is doing it! Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywher...

Restaurants Stop Ignoring Your Community - Restaurant Marketing Secrets - Episode 31 26.07.2022

Restaurants complain they can't find sales and then they create their own ROAD BLOCKS by not dominating the opportunities right in front of them. This one was HUGE in my area, and not 1, NOT ONE, restaurant took advatage of it.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus...

You Can Easily Find Your Customers- Restaurant Marketing Secrets - Episode 30 25.07.2022

In 1999 you had over 100 options to think about when determining where you would spend your marketing dollars and efforts. In 2022 there are 5 and all 5 places are FREE and on a device that everyone is either holding or in their pocket. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that las...

Repurposing & Reusing Your Restaurant Social Media Content - Restaurant Marketing Secrets - Episode 29 22.07.2022

We all know restaurant social media is KING, but getting it in volume is sometimes a struggle for operators.  In this episode we're going to talk about easy ways to use your content in multiple places and more than one time. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be...

Online Ordering For Restaurants - Restaurant Marketing Secrets - Episode 28 21.07.2022

Online ordering for your restaurant is a must in 2022 and in this episode we dig into it.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

Mobile Friendly Restaurant Websites - Restaurant Marketing Secrets - Episode 27 20.07.2022

It's 2022 and I don't think there's a single person in the US that would argue their customers are on their smart phones ALL THE TIME!  So it begs the question as to why many restaurants websites are still stick in the 1990's Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, b...

How Your Restaurant Can Be Like Nike - Restaurant Marketing Secrets - Episode 26 19.07.2022

Your restaurant needs to have a color, a brand, a logo that is EASILY recognizable by everyone, call it the NIKE EFFECT! Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants...

Using Live Video For Your Restaurant - Restaurant Marketing Secrets - Episode 25 18.07.2022

Live video is a gold mine for any small business, epsecially restaurants.  It's your chance to FOR FREE tell your story, showcase your hard work and highlight the people who make it all possible.   Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and...

Community Events Around Your Restaurant - Restaurant Marketing Secrets - Episode 24 15.07.2022

Are you in your community on a daily basis?  When you hit the streets are you armed with the tools to help you grow your brand? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrest...

Restaurant Vehicle Wraps & Graphics - Restaurant Marketing Secrets - Episode 23 14.07.2022

You drive from your home to your restaurant, EVERY DAY.  You run errands, EVERY DAY. And you're missing HUGE marketing oppotunties EVERY DAY to advertise for free. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscrib...

Restaurant Swag & How Your Employees Are Dressing- Restaurant Marketing Secrets - Episode 22 13.07.2022

Are your employees rocking your gear ALL THE TIME?  Even off the clock?  Do you have awesome gear that they all GET FOR FREE? Let's talk this one through. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywh...

Restaurant Food Photography - Restaurant Marketing Secrets - Episode 21 12.07.2022

Let's talk about HOW your showcasing your amazing food online, in-store and on your restaurants menu. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp....

User Generated Content For Your Restaurants Social Media- Restaurant Marketing Secrets - Episode 20 11.07.2022

Stop treating your restaurants social media posts like a TV ad and start using the platforms like they were intended to be used.  The easiest way to get started is with "user generated content." Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me...

Online Reviews For Your Restaurant- Restaurant Marketing Secrets - Episode 19 08.07.2022

Let's discuss how you can and should be handling the online reviews for your restaurant.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com    

Engaging Conversations In Your Restaurant - Restaurant Marketing Secrets - Episode 18 07.07.2022

In episode 8, I spoke about STOPPING with "How Are You Doing".  In this episode we dig into how to replace that in person and online and creating engaging conversations with the customers in your restaurant.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check o...

Segmenting Your Restaurant Email & Text Customer List - Restaurant Marketing Secrets - Episode 17 06.07.2022

If you've taken "some" efforts to buid an email and text list for your restaurant, that's better than nothing.  BUT if you want to kick everyones butt around you, you MUST start segmenting your list so that you can have even more powerful conversations with your restaurants customers.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marke...

Advanced Targeted Marketing Tools For Your Restaurant- Restaurant Marketing Secrets - Episode 16 05.07.2022

The Google Tag Manager and Facebook Pixel allow you as a restaurant owner to target your website visitors like never before, but 90% of restaurants are not taking advantage of this.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links...

Restaurant Menus - PDF Menus On Your Website - Restaurant Marketing Secrets - Episode 15 04.07.2022

This one is EASY, stop with the PDF menu's on your restaurants website.  You're welcome :) For more information on us and how we could help transform the marketing for your independent restaurant, CLICK BELOW. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check...

The Story Of Your Restaurant Matters - Restaurant Marketing Secrets - Episode 14 01.07.2022

Telling your story has never been so easy and so important!   In this episode we talk about my conversation with Guy Fieri really hit home on this topic.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywh...

Highlighting Your Restaurant Employees- Restaurant Marketing Secrets - Episode 13 30.06.2022

Your restaurants employees are the KEY to your success right? They are the reason you're where you are RIGHT NOW.   And social media is a great way to gain massive attention for your restaurant.  AND even more important than simply using socila media is creating conversations with your customers on social media !  Well, a great way to do that is through employee spotlights.   Let's discuss And don...

Local Store Marketing For Your Restaurant - Restaurant Marketing Secrets - Episode 12 29.06.2022

Getting out in your dining room is key to your restaurants quality and service.  But getting out in the community is what sets your restaurant up for success. In this episode we talk with the former marketing director of Chick Fil A about what they did to emplower their franchise owners. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help mar...

Creating Restaurant Marketing Content - Restaurant Marketing Secrets - Episode 11 28.06.2022

It's free, literally!  Social media has zero costs.  Think about it, Facebook, Instagram, YouTube, LinkedIn, TikTok, they are all free.  So the question is how much are you using them to market your restaurant? In this episode we talk about VOLUME, meaning how often you us social media to create massive amounts of content for your restaurant. Let's discuss And don't forget to check out  abru.onlin...

Restaurant Coupons Vs Restaurant Offers - Restaurant Marketing Secrets - Episode 10 - 27.06.2022

Discounts create loyalty to a coupon, offers create loyalty to your restaurant.  It this episode we dig into how to properly use offers, promotioal offers and other similar items to not only gather customer data, but drive sales. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plu...

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