Matt Plapp - America's Best Restaurants

Restaurant Marketing Secrets

Business EN ↓ 970 episodes

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www. MattPlapp.com

Author

Matt Plapp - America's Best Restaurants

Category

Business

Podcast website

mattplapp.com

Latest episode

Jul 5, 2026

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Episodes

Email Database Growth Hack - Restaurant Marketing Secrets - Episode 45 15.08.2022

Want to add thousands of emails to your restaurants customer database? Then listen up! Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

"Is Your Steak Good" - Restaurant Marketing Secrets - Episode 44 12.08.2022

What's good mean to you?  Does it make you think of an amazing experience? The words you use online, with your staff and to your customers mean a lot more than you think.  In this episode we dig into my recent experience at a high end restaurant and how it shapes your experience.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing...

Speaking In Your Community - Restaurant Marketing Secrets - Episode 43 11.08.2022

Speaking is one of the 3 most powerfull ways to gain influence and it's also a VERY BLUE ocean technique that most local business owners are not taking advantage of.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subsc...

Your Dream 100 - Restaurant Marketing Secrets - Episode 42 10.08.2022

The dream 100 strategy is typically reserved for business people or sales professsionals.  BUT, it's also a HUGE opportunity for you and your restaurant. It's the sure fire way to DOMINATE your local community. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check...

Writing A Book As A Restaurant Owner - Restaurant Marketing Secrets - Episode 41 09.08.2022

Becoming known, liked and respected can do WAY more than you realize for your restaurant.  And one of the best ways to gain the MOST respect is to write a book.   In this episode we dive into WHY you should write a book for your restaurant and yourself.   Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and buildi...

Marketing Is A Marathon...Not A Fad Diet - Restaurant Marketing Secrets - Episode 40 08.08.2022

Think about all the informercials you've seen over the years on weight loss.  You know they are all crap and not helping people build a foundation to be fit for the long term. Well, that's your marketing, lets talk about what it takes to build a marathon with sprints so that in a few years you look back and say WOW this is why I'm dominating.  Let's discuss And don't forget to check out  abru.onli...

One Night Stands Is Your Marketing Strategy Unfortunately - Restaurant Marketing Secrets - Episode 39 05.08.2022

Stop going for the SALE and start figuring out how to get them to buy over and over.  That starts with understanding the fact that most of your sales efforts are simply "one night stands." Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the...

Restaurant Marketing Calls To Action - Restaurant Marketing Secrets - Episode 38 04.08.2022

Your "call to action" or CTA is what's going to make or break any advertisement with the goal of drivng sales.  Let's figure out what you can do to create CTAs that have people running into your restaurant. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out...

I've Never Stopped By This Restaurant - Restaurant Marketing Secrets - Episode 37 03.08.2022

Let's talk about WHY I've driven by the Culver's in Florence Kentucky for 7 years and NEVER stopped! The fact is, they've never given me a reason to risk my meal, take a listen. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links belo...

Your Know & NO Funnel - Restaurant Marketing Secrets - Episode 36 02.08.2022

Restaurant sales success comes from the people who KNOW you and decide to eat at your restaurant frequently.   But that starts with people who simply KNOW OF YOU and who are telling you NO right now.  Let's talk about keeping your funnel full of these people so you always have a batch of new and lost customers to bring in for that "first visit". Let's discuss And don't forget to check out  abru.on...

Leveraging Experts or "Influencers" - Restaurant Marketing Secrets - Episode 35 01.08.2022

There are people in your area and community who are KNOWN and that can benefit you in a BIG WAY. In this episode we dig into what and who you could be partnering with to borrow their influence and sell more food :) Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to c...

Restaurant Catering & Event Sales- Restaurant Marketing Secrets - Episode 34 29.07.2022

What are you doing to drive massive catering and event sales to your restaurant?  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

How To Prove Your Restaurant Marketing Is Working - Restaurant Marketing Secrets - Episode 33 28.07.2022

Tracking your marketing is the difference between HOPE & PRAY and AIM & EXPECT! You need to have systems and programs in place to help you understand what is ACTUALLY happening with everything you are doing to drive awareness to your restaurant. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand...

Creating Your Restaurants Podcast - Restaurant Marketing Secrets - Episode 32 27.07.2022

Your customers want to hear from you and see you!  Having a podcast is a HUGE opportunity for your restaurant, epseically since NO ONE else is doing it! Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywher...

Restaurants Stop Ignoring Your Community - Restaurant Marketing Secrets - Episode 31 26.07.2022

Restaurants complain they can't find sales and then they create their own ROAD BLOCKS by not dominating the opportunities right in front of them. This one was HUGE in my area, and not 1, NOT ONE, restaurant took advatage of it.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus...

You Can Easily Find Your Customers- Restaurant Marketing Secrets - Episode 30 25.07.2022

In 1999 you had over 100 options to think about when determining where you would spend your marketing dollars and efforts. In 2022 there are 5 and all 5 places are FREE and on a device that everyone is either holding or in their pocket. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that las...

Repurposing & Reusing Your Restaurant Social Media Content - Restaurant Marketing Secrets - Episode 29 22.07.2022

We all know restaurant social media is KING, but getting it in volume is sometimes a struggle for operators.  In this episode we're going to talk about easy ways to use your content in multiple places and more than one time. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be...

Online Ordering For Restaurants - Restaurant Marketing Secrets - Episode 28 21.07.2022

Online ordering for your restaurant is a must in 2022 and in this episode we dig into it.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

Mobile Friendly Restaurant Websites - Restaurant Marketing Secrets - Episode 27 20.07.2022

It's 2022 and I don't think there's a single person in the US that would argue their customers are on their smart phones ALL THE TIME!  So it begs the question as to why many restaurants websites are still stick in the 1990's Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, b...

How Your Restaurant Can Be Like Nike - Restaurant Marketing Secrets - Episode 26 19.07.2022

Your restaurant needs to have a color, a brand, a logo that is EASILY recognizable by everyone, call it the NIKE EFFECT! Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants...

Using Live Video For Your Restaurant - Restaurant Marketing Secrets - Episode 25 18.07.2022

Live video is a gold mine for any small business, epsecially restaurants.  It's your chance to FOR FREE tell your story, showcase your hard work and highlight the people who make it all possible.   Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and...

Community Events Around Your Restaurant - Restaurant Marketing Secrets - Episode 24 15.07.2022

Are you in your community on a daily basis?  When you hit the streets are you armed with the tools to help you grow your brand? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrest...

Restaurant Vehicle Wraps & Graphics - Restaurant Marketing Secrets - Episode 23 14.07.2022

You drive from your home to your restaurant, EVERY DAY.  You run errands, EVERY DAY. And you're missing HUGE marketing oppotunties EVERY DAY to advertise for free. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscrib...

Restaurant Swag & How Your Employees Are Dressing- Restaurant Marketing Secrets - Episode 22 13.07.2022

Are your employees rocking your gear ALL THE TIME?  Even off the clock?  Do you have awesome gear that they all GET FOR FREE? Let's talk this one through. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywh...

Restaurant Food Photography - Restaurant Marketing Secrets - Episode 21 12.07.2022

Let's talk about HOW your showcasing your amazing food online, in-store and on your restaurants menu. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp....

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