Restaurant Marketing Secrets

Discounts create loyalty to a coupon, offers create loyalty to your restaurant.  It this episode we dig into how to properly use offers, promotioal offers and other similar items to not only gather customer data, but drive sales. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plu...

Restaurants waste the most money on their marketing in this 1 spot...THEIR TIME!  Stop trying to do what you don't know how to do and should not be doing...MARKETING!   In this episode we uncover the waste in your marketing budget by having you and your team doing stuff that's not only costing you money, but no where near as effective as it could be.   Let's discuss And don't forget to check out ...

Restaurant workers need, MUST, stop asking this question.  These 3 words must go away.  In this episode we discover 3 words, 1 phrase to eliminate when talking to your guests and we dig into how you can turn that change into engaging conversations. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a br...

Money follows attention!  Are you as a restaurant owner doing what it takes to get massive attention every day?  Your car, your clothes, your social media?   In this episode I tackle a topic many of you are missing out on, espcially with your cars. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a br...

Restaurants - Acquiring Customer Data With All Of Your Advertising In this episode we talk about how every piece of marketing that you have out there needs to have a call to action that FORCES people to go down one path, the path to giving your their contact information. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your resta...

In depth restaurant marketing tracking and acquisition costs for your marketing.   In this episode I take you down a path of WHY you must have systems and processes in place to track your marketing.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR an...

Two of the biggest lessons I've learned over the past 23 years of marketing 1st - Understand How To Acquire Customers 2nd - Being Able To Track Your Marketing Two mysteries in marketing to most restaurant owners I talk to is "how much does it cost for you to get a new customer to walk through the doors" and having a system to track those efforts.   In this episode we start the conversation and we'...

Buying advertising for your restaurant is EASY, but creating marketing is tough and it's what's needed to take your restaurant to the next level.  In this episode we're to dig into the difference in marketing vs advertising.   Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus,...

Your Restaurants Brand... In this second episode of America's Best Restaurants "Restaurant Marketing Secrets" podcast I dig into YOUR BRAND!   I'm so sick of seeing restaurant owners not having their brand colors and logos EVERYWHERE. You should be eating, drinking and SLEEPING your company colors. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massi...

Attract...Build...Retain - Is the key to your restaurants growth.   In the first episode of ABR - Restaurant Marketing Secrets, Matt Plapp coveres some DEEP topics on his background & how he got into restaurant marketing A - Attract Attention B - Build A Database R - Retain Attention Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketi...