Matt Plapp - America's Best Restaurants
Restaurant Marketing Secrets
Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www. MattPlapp.com
Be sure to visit the podcast's website and support the creator: mattplapp.com
Author
Matt Plapp - America's Best Restaurants
Category
Podcast website
Latest episode
Oct 23, 2026
Where to listen?
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Episodes
Frequent Customers Are The Key - Restaurant Marketing Secrets - Episode 133 15.12.2022 15:50
Sales, Profits & People all come from FREQUENT CUSTOMERS! Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com
Stop With The 15% Growth Mindset - Restaurant Marketing Secrets - Episode 132 14.12.2022 11:16
Let's grow by 15%, that's what I hear all the time from restaurant owners when they reflect on the upcoming year. Well, that's not enough and I'm here to tell you why! Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and sub...
Why You Need A Standout Menu Item - Restaurant Marketing Secrets - Episode 131 13.12.2022 6:21
You need to have a "go to" item on your menu, one that helps you stand out and that NO ONE else has! Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.c...
Red Envelope Promotion - Restaurant Marketing Secrets - Episode 130 12.12.2022 7:38
The red envelope promotion is one that your restaurant can use to take your sales during a particular period to new heights. Let's talk about what it is and how you can leverage this great marketing tactic to drive sales and traffic during a busy time and then again during a bad time. Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marke...
Having A Coach To Optimize Your Efforts- Restaurant Marketing Secrets - Episode 129 09.12.2022 10:02
Let's talk about the value of a coach that possessess a skill set that you don't have. One that can help you take ideas to the next level. Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.am...
Consuming The WRONG Social Media - Restaurant Marketing Secrets - Episode 128 08.12.2022 5:16
You should be creating and distributing, not consuming the WRONG content. Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com
David Scott Peters Event Part 2 - Restaurant Marketing Secrets - Episode 127 07.12.2022 21:03
Part 2 of my week with DSP in Vegas. If you didn't listent to episode 126, GO TO IT NOW:) Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com
David Scott Peters Event Part 1 - Restaurant Marketing Secrets - Episode 126 06.12.2022 23:35
Last week I was in Vegas to speak at David Scott Peters Restaurant Transformation Intensive and it was AWESOME! Here are some of my takeaways that I think you'll find value it, enjoy. Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the lin...
Restaurant Marketing Implementer - Restaurant Marketing Secrets - Episode 125 05.12.2022 11:29
Who's helping your roll out your marketing plan inside your 4 walls, do you have a marketing implementer? --- Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.ma...
Creating Your Annual Marketing Plan - Restaurant Marketing Secrets - Episode 124 02.12.2022 5:24
Do you leave for vacation with no plans? No map? No hotel reservations? NOTHING BOOKED? I doubt it, and if so good luck :) Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestau...
What costs are you eating that you shouldn't be? - Restaurant Marketing Secrets - Episode 123 01.12.2022 13:04
Are there costs that you're absorbing every day that could be passed onto the consumers that you are struggling with? In this episode I discuss what we found out in our journey with these fees and how wrong we are business owners usually are. Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand...
Always Be Recording - Restaurant Marketing Secrets - Episode 122 30.11.2022 12:14
We are all blessed with 2 magical marketing opportunities every day. First, we have smart phones that can record and edit just about anything you can think of. Second, you can post it across 10+ platforms as many times as you'd like FOR FREE! Now that we have that out of the way, let's talk about how to get to a point where you are more than competent, and that starts with A.B.R...ALWAYS BE RECO...
How's Your Customer Service Affecting Your Marketing? - Restaurant Marketing Secrets - Episode 121 29.11.2022 9:23
Is your staff trainied to give the best experience possible? Does everyone know without a doubt know what's expected from them as it relates to carrying out your entire experience? Recently I was smacked with this for our own business, we didn't deliver. So no matter how great our marketing or product is, we failed. Let's discuss And don't forget to check out abru.online/deals to find out...
Orange Strikes Again - Restaurant Marketing Secrets - Episode 120 28.11.2022 9:31
Yes, the video I made went viral. But that's not the goal, the goal is for that viral reach to reach people who already know, like and trust me. And the only way it stuck out in their newsfeed was due to the branding. ARE YOU BRANDING EVERY DAY? Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a bra...
Going Viral With Video Content - Restaurant Marketing Secrets - Episode 119 26.11.2022 16:55
This past week, me and Chris Rock went viral! I had a video talking about a bag situation that went viral, and Chris Rock of Rockpit Brewing in Orlando went viral with his daughter in their dad jokes series. Let's dig into what it takes and how it can help your restaurant. And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and...
Fast Marketing Results - Restaurant Marketing Secrets - Episode 118 25.11.2022 11:48
Just like there's no magic weight loss pill, there's no magic marketing plan. --- Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com
Restaurant Social Media Posting Advice - Restaurant Marketing Secrets - Episode 117 24.11.2022 15:38
Stop using your restaurants social media pages to SELL SELL SELL, and dont take my word for it, take Harvards! --- Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com w...
Who's Visiting Your Restaurant - Restaurant Marketing Secrets - Episode 116 23.11.2022 4:25
Let's do a part 2 of episode 115 where we dig into MORE DATA to showcase how right I am :) --- Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com
Restaurant Loyalty Programs & Apps - Restaurant Marketing Secrets - Episode 115 22.11.2022 21:12
Your app or loyalty program is more than likely broke and here's why... Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com
Seek Survival Mode AKA Discomfort - Restaurant Marketing Secrets - Episode 114 21.11.2022 9:47
You have survived, now imagine if you did that ALL THE TIME! What if you relived the pandemic days every day for the next 10 years? You'd be really surprised at what you are capable of and what you'd acheive. Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to chec...
How To Hire & Retain Employees - Restaurant Marketing Secrets - Episode 113 18.11.2022 11:56
How's your staff? Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com
Text Messaging For Restaurants - Restaurant Marketing Secrets - Episode 112 17.11.2022 13:56
To text your customers or not to text your customers...that is the question. Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com
Restaurant Emails - When & How Often - Restaurant Marketing Secrets - Episode 111 16.11.2022 13:25
Email marketing is alive and well, but are you using correctly? Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com
Don't Ignore Old People - Restaurant Marketing Secrets - Episode 110 15.11.2022 14:34
Don't ignore us older people:) As you'll hear in this episode we are growing as a demographic faster than younger people, we are using social media more often and we are IGNORED by ad spends all over the country. All of this makes it a perfect opportunity for your restaurant. Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing you...
Self Belief - Restaurant Marketing Secrets - Episode 109 14.11.2022 2:48
"The hardest part of writing your story, is knowing you're worth the ink." - Kid Quil Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com
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