Matt Plapp - America's Best Restaurants

Restaurant Marketing Secrets

Business EN ↓ 970 episodes

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www. MattPlapp.com

Author

Matt Plapp - America's Best Restaurants

Category

Business

Podcast website

mattplapp.com

Latest episode

Jul 5, 2026

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Episodes

Going Viral With Video Content - Restaurant Marketing Secrets - Episode 119 26.11.2022

This past week, me and Chris Rock went viral!  I had a video talking about a bag situation that went viral, and Chris Rock of Rockpit Brewing in Orlando went viral with his daughter in their dad jokes series.   Let's dig into what it takes and how it can help your restaurant.   And don't forget to check out abru.online/deals  to find out how you could get massive help marketing your restaurant and...

Fast Marketing Results - Restaurant Marketing Secrets - Episode 118 25.11.2022

Just like there's no magic weight loss pill, there's no magic marketing plan.  --- Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

Restaurant Social Media Posting Advice - Restaurant Marketing Secrets - Episode 117 24.11.2022

Stop using your restaurants social media pages to SELL SELL SELL, and dont take my word for it, take Harvards! --- Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com w...

Who's Visiting Your Restaurant - Restaurant Marketing Secrets - Episode 116 23.11.2022

Let's do a part 2 of episode 115 where we dig into MORE DATA to showcase how right I am :) --- Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

Restaurant Loyalty Programs & Apps - Restaurant Marketing Secrets - Episode 115 22.11.2022

Your app or loyalty program is more than likely broke and here's why... Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

Seek Survival Mode AKA Discomfort - Restaurant Marketing Secrets - Episode 114 21.11.2022

You have survived, now imagine if you did that ALL THE TIME!  What if you relived the pandemic days every day for the next 10 years?  You'd be really surprised at what you are capable of and what you'd acheive.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to chec...

How To Hire & Retain Employees - Restaurant Marketing Secrets - Episode 113 18.11.2022

How's your staff?  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com

Text Messaging For Restaurants - Restaurant Marketing Secrets - Episode 112 17.11.2022

To text your customers or not to text your customers...that is the question. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

Restaurant Emails - When & How Often - Restaurant Marketing Secrets - Episode 111 16.11.2022

Email marketing is alive and well, but are you using correctly? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

Don't Ignore Old People - Restaurant Marketing Secrets - Episode 110 15.11.2022

Don't ignore us older people:) As you'll hear in this episode we are growing as a demographic faster than younger people, we are using social media more often and we are IGNORED by ad spends all over the country.  All of this makes it a perfect opportunity for your restaurant.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing you...

Self Belief - Restaurant Marketing Secrets - Episode 109 14.11.2022

"The hardest part of writing your story, is knowing you're worth the ink." - Kid Quil Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

Exercise - Restaurant Marketing Secrets - Episode 108 11.11.2022

You want to run hard and grow your restaurant but you're ignoring the #1 engine you have, YOUR BODY!  Exercise is the key to you taking your game to the next level, so get to it! Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links bel...

You Are What You Consume - Restaurant Marketing Secrets - Episode 107 10.11.2022

Social media, ,the news, the wrong books and tv are STALLING your growth as an entreprenuer. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

Find Frequent Customers- Restaurant Marketing Secrets - Episode 106 09.11.2022

Whats the #1 place your restaurant will find frequent customers and WHY are you ignoring it? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

Restaurant Masterminds & Events/Shows - Restaurant Marketing Secrets - Episode 105 08.11.2022

If you spend all of your time around your restaurants workers, you're DOOMED!  You need to get into rooms with other owners that are SMARTER than you. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere...

Lead, Market, Sell- Restaurant Marketing Secrets - Episode 104 07.11.2022

Stop ONLY working in your restaurant and follow this formula. Lead Market Sell Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

Opening A Restaurant, How To Market It - Restaurant Marketing Secrets - Episode 103 04.11.2022

When you open a restaurant, don't ignore marketing and your story FROM THE BEGINNING!  Everyone waits until the 2 month honeymoon wears off and then panics.  You should be working on this months before you open, just like you are EVERYTHING else that goes into creating the restaurant.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marke...

Responding to Restaurant Reviews - Restaurant Marketing Secrets - Episode 102 03.11.2022

How do you respond to ALL of your reviews?  Here's how I think you should. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

Your Training, Reading & Learning - Restaurant Marketing Secrets - Episode 101 02.11.2022

What are you doing to UP your game and mindset?  Training and education are important to me, and have made a HUGE differennce in the growth of my company.  But when I look around at small businesses, especially restaurants, I don't see it playing a big enough role.   Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restauran...

Restaurant Coupons Vs Restaurant Offers - Restaurant Marketing Secrets - Episode 100 01.11.2022

Coupons vs offers, what's the differnce?  A LOT! There's a huge gap in education on this topic and it's because local  restaurants have never had the data to make the right decision, well here you go! Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR a...

Data To Back Up Your Marketing Decisions - Restaurant Marketing Secrets - Episode 99 31.10.2022

As they say "knowing is half the battle." In this episode we dig into the DATA to give a client feedback on a suggested change to their customer acquisition marketing. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subs...

Tourism Marketing For Restaurants And Entertainment Attractions - Restaurant Marketing Secrets - Episode 98 28.10.2022

Social media KNOWS when your customers are in town, why don't you leverage that to drive SALES! Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

One Legged Stool...AKA Your Marketing - Restaurant Marketing Secrets - Episode 97.2 27.10.2022

You're marketing is TOOO one dimensional. I screwed up, I made 2 "episode 97's" :)  So this is your second episode 97, but today we're talking about how your marketing looks like a 1 legged stool! Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and m...

Catering & Birthday Concierge Service - Restaurant Marketing Secrets - Episode 97 26.10.2022

We just launched a new service, calling our customers, customers, to wish them a HAPPY BIRTHDAY and their catering leads.   Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaura...

Viral Restaurant Marketing Campaign - Restaurant Marketing Secrets - Episode 96 25.10.2022

Lets talk about an upcoming interview I have with a restaurant owner about how he went VIRAL and leveraged multple parts of his marketing plan to gain massive attention, excite him employees and engage his community. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to...

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