Matt Plapp - America's Best Restaurants

Restaurant Marketing Secrets

Business EN ↓ 970 episodes

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www. MattPlapp.com

Author

Matt Plapp - America's Best Restaurants

Category

Business

Podcast website

mattplapp.com

Latest episode

Jul 5, 2026

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Episodes

Don't Let $50,000 Stop You From Gaining $1 Million - Restaurant Marketing Secrets - Episode 95 24.10.2022

Are micro decisions stopping you from hitting bigger goals? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

Stop Making Excuses On Money - Restaurant Marketing Secrets - Episode 94 21.10.2022

You're wasting thousdands, TENS OF THOUSANDS, with the poor decisions you're making on running your business. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.ma...

Terrible Restaurant Coupons - - Restaurant Marketing Secrets - Episode 93 20.10.2022

Let's review a terrible restaurant coupon magazine, well, at least the attempt by these restaurants is terrible. I'm sure the circulation of the magazine isn't too shabby and might actually drive profits if the owners of the restaurants didn't create terrible ads. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant a...

Get In The Right Rooms Owners - Restaurant Marketing Secrets - Episode 92 19.10.2022

You're the sum of the 5 people you spend the most time around, and right now that's servers and kitchen staff....THINGS AREN'T LOOKING GOOD FOR YOU! Get to events, masterminds, trainings and here's why...LISTEN! Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to chec...

It's Not $2,000 it's $100,000 - Restaurant Marketing Secrets - Episode 91 18.10.2022

Small businesses, like me and you, have this problem with investing in our growth and honestly looking at the DOLLARS & CENTS correctly. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.america...

You Can't Get A 6-Pack ONLY Driving Past The Gym - Restaurant Marketing Secrets - Episode 90 17.10.2022

Let's talk about culture and what it takes to build an unbreakable one! Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

McDonalds & Coke Do It...Why Don't YOU!- Restaurant Marketing Secrets - Episode 89 14.10.2022

I'm so tired of hearing about restaurants about not running ad campaigns EVERY day, EVERY week, EVERY Month! If Coke and McDonalds do it, you might think that YOU SHOULD! Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and s...

Your Daily Efforts - Restaurant Marketing Secrets - Episode 88 13.10.2022

What are you doing to get to your goals?  Do you have a roadmap as it relates to your marketing and sales? How many posts, emails, texts, etc? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.a...

You're Ignoring The #1 & #2 Search Engines - Restaurant Marketing Secrets - Episode 87 12.10.2022

Restaurants, by you ignoring video you are eliminating a HUGE place you could be found online every minute of every day. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants...

Their Dynamic Digital Signage Sold Me A Smoothie - Restaurant Marketing Secrets - Episode 86 11.10.2022

As I was waiting for my lunch, I ended up buying a 2nd lunch! Is your in-store marketing selling food? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp...

Your Restaurant Needs To Be Different- Restaurant Marketing Secrets - Episode 85 10.10.2022

I'm so tired of the same ole, same ole!  Your restaurant MUST be different, otherwise you will fail to garner the attention you need to THRIVE! Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www....

What J Conrad Levinson & Tabasco Taught Me - Restaurant Marketing Secrets - Episode 84 07.10.2022

In the mid 2000's around 2005 I had the honor of being in a room for 8 hours with J. Conrad Levinson.   Here's a description I found about him online... "He was a real "Mad Man." He brought us the Marlboro Man, Charlie the Tuna, Mr. Clean, the Pillsbury Doughboy, Tony the Tiger, and so many others. You can't go anywhere today with seeing his "work" somewhere, everywhere. He was a true marketing vi...

Restaurant Marketing ROI & Understanding It - Restaurant Marketing Secrets - Episode 83 06.10.2022

One of the ONLY things restaurant owners LOVE to pick apart is their MARKETING ROI!  And the funny part is, they honestly don't know what they are looking at many times.   In this episode I'm going to go DEEP into what I see and what you should too.  It's not as simple as you paid this and got that, it MUST be looked much deeper. Afterall, what's the ROI on the sign on your building?  I mean, why...

Taking Care Of Your Restaurants Vendors - Restaurant Marketing Secrets - Episode 82 05.10.2022

Are you building great relationsihps with your vendors?  Or are they simply a disposable relationship?   I hope you're taking great care of them and building deep relationships to  surround yourself with a great team who have your long term success in mind. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and buil...

Change Up Your In-Store Marketing & Prevent Staleness - Restaurant Marketing Secrets - Episode 81 04.10.2022

If I walked into your restaurant a year ago and then again today, what would be on the walls or hanging from the ceilings from that visit a year ago? How STALE is your internatl marketing? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the...

Restaurant Owners What's In Your Wallet - Restaurant Marketing Secrets - Episode 80 03.10.2022

As a restaurant owner, operator and even GM your #1 job is to SELL FOOD and that comes through marketing. Some of the best marketing you can do is 1-2-1 conversations in your community.  So let's discuss what you should have in your office to make this even easier.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant...

Marketing Budgets Don't Exist - Restaurant Marketing Secrets - Episode 79 30.09.2022

IF, IF you have in place programs that drive trackable results that allow you to grow properly. Think about it.  If you gave me $5 and I handed you back $20, why would you ever stop that from happening over and over and over again? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. P...

What It Takes To Grow Your Restaurants Sales - Restaurant Marketing Secrets - Episode 78 29.09.2022

Are you mentally equiped with what it's going to take to grow?  Do you understand the levers you must pull, mentally and physically?  Are you prepared to do what it takes? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and...

Building Your Restaurants Database Through Your In-Store Marketing - Restaurant Marketing Secrets - Episode 77 28.09.2022

There are 3 main places you can build a database for your restaurant: In-Store, Online & through Social Media.  And that order is from most important to least important, BUT they all need to happen. Let's dig into what's not happening at a client we work with and show you the impact.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help market...

100 vs 1,000 Impressions On Your Best Customers - Restaurant Marketing Secrets - Episode 76 27.09.2022

Think about it.  If you tell your kids to do something once or 100 times, it makes a difference in the task being completed.  Well, your marketing is not different.   You need to build a plan that puts you in front of your customers not 5 times, not 10 times, not 100 times...THOUSANDS of times per year.  Then and only then will you DOMINATE your market. Let's discuss And don't forget to check out ...

How To Talk To Your Restaurants Customers Digitally - Restaurant Marketing Secrets - Episode 75 26.09.2022

Common goal but different language.   Why are you having the EXACT conversation with your new customers that you are with your BEST customers?  The conversations you're having with them hrough email, text, messenger and social media should be really different.  These are two completely different people, yet you have them on the same path.  Let's discuss And don't forget to check out  abru.online/d...

Absolute Belief - Restaurant Marketing Secrets - Episode 74 23.09.2022

Absolute Belief! Absolute belief in what you do, why you do it and how awesome you are at it! Do you convey this message to your team and customers? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :)...

Customer Followup With Your Marketing - Restaurant Marketing Secrets - Episode 73 22.09.2022

Let me get this right, someone gives you their name, email, cell phone and birthday and what do you do?  NOTHING! This is what's happening way too much with restuaurants I come across. You're missing an amazing opportunity to build sales and a relationship. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and buil...

Marketing Acquisition & Analyzation - Restaurant Marketing Secrets - Episode 72 21.09.2022

Advertising is easy, marketing is HARD! What's the difference?  It's having a plan, putting it in place and running full speed ahead.   In this episode we talk about building marketing campaigns that you can track and analyze. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus,...

Catering Lead Followup - Restaurant Marketing Secrets - Episode 71 20.09.2022

Now that you have leads, what do you do with them?  Let them die in your inbox and a spreadsheet, OR CALL THEM?! Let's dig into what it looks like to create conversations with ease with these catering leads for your restaurant. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus,...

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