Matt Plapp - America's Best Restaurants

Restaurant Marketing Secrets

Business EN ↓ 970 episodes

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www. MattPlapp.com

Author

Matt Plapp - America's Best Restaurants

Category

Business

Podcast website

mattplapp.com

Latest episode

Jul 5, 2026

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Episodes

Build Your Outsourced Team - Restaurant Marketing Secrets - Episode 144 30.12.2022

Stop trying to take this tough journey on your own, hire a coach.  More specificially hire these 3 coaches.... Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.m...

Smiles Are The Key - Restaurant Marketing Secrets - Episode 143 29.12.2022

Smiles, that's all I got today, listen to find out what I'm talking about. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com    

Building Your Marketing Plan - Restaurant Marketing Secrets - Episode 142 28.12.2022

Your restaurant needs detailed directions on how to grow.  You need a road map to the sales and profit goals you're creating, and it starts with a marketing plan.   Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscri...

You're Marketing Your Restaurant WRONG - Restaurant Marketing Secrets - Episode 141 27.12.2022

Imagine if you turned on a tv and for the entire hour it was all ads, would you stay tuned in ? Imgaine if you turned on your favorite radio station and it was all ads, would you stay tuned in? WHAT if for some crazy reason you still get the newspaper, and every day every page was 100% ads....WOULD YOU STILL READ IT? The answer is NO, so tune in an let's find out how to fix this with your marketin...

4 Words That Will Change Your Restaurants Marketing Forever - Restaurant Marketing Secrets - Episode 139 26.12.2022

These 4 words will change your restaurants marketing FOREVER!  Massive Attention And Excitement....Let's Discuss. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com ww...

How To Drive 26,280 Visits - Restaurant Marketing Secrets - Episode 139 23.12.2022

What if I told you 1 TYPE of customer is capable of driving $1 Million+ in sales through 26,280 visits? Got your interest?  Have a listen!  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.amer...

The Impact On Your Restaurants Sales Consistent Action Will Have - - Restaurant Marketing Secrets - Episode 138 22.12.2022

If you do 5 pushups per day for 1 year you agree that you'll be better at pushups than when you started and in better shape right?  What about if you make more video content every day the next 365 days vs what you did the past 365 days, your business will be in better shape, RIGHT?  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketin...

The Chains Are Winning This Battle - Restaurant Marketing Secrets - Episode 137 21.12.2022

You have the advantage, you have the BIGGEST advantage. Let's talk about it.   Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com

Restaurant Discounts & Promotions On Your P & L - Restaurant Marketing Secrets - Episode 136 20.12.2022

When you give away a product or discont it, you should not be hitting your food cost with that.  But where does it go?  Listen to find out:)   Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.a...

LinkedIn For You & Your Independent Restaurant - Restaurant Marketing Secrets - Episode 135 19.12.2022

There's a VERY good reason I mentioned "Independent" in the title of this podcast and you're about to find out why.  I'll give you a hint, it's one of your biggest differiators over chains.   Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on...

Don't Click Fake Links - Restaurant Marketing Secrets - Episode 134 16.12.2022

Beware, don't click on fake links. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com    

Frequent Customers Are The Key - Restaurant Marketing Secrets - Episode 133 15.12.2022

Sales, Profits & People all come from FREQUENT CUSTOMERS! Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com

Stop With The 15% Growth Mindset - Restaurant Marketing Secrets - Episode 132 14.12.2022

Let's grow by 15%, that's what I hear all the time from restaurant owners when they reflect on the upcoming year.  Well, that's not enough and I'm here to tell you why! Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and sub...

Why You Need A Standout Menu Item - Restaurant Marketing Secrets - Episode 131 13.12.2022

You need to have a "go to" item on your menu, one that helps you stand out and that NO ONE else has! Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.c...

Red Envelope Promotion - Restaurant Marketing Secrets - Episode 130 12.12.2022

The red envelope promotion is one that your restaurant can use to take your sales during a particular period to new heights. Let's talk about what it is and how you can leverage this great marketing tactic to drive sales and traffic during a busy time and then again during a bad time.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marke...

Having A Coach To Optimize Your Efforts- Restaurant Marketing Secrets - Episode 129 09.12.2022

Let's talk about the value of a coach that possessess a skill set that you don't have.  One that can help you take ideas to the next level.   Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.am...

Consuming The WRONG Social Media - Restaurant Marketing Secrets - Episode 128 08.12.2022

You should be creating and distributing, not consuming the WRONG content.   Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com    

David Scott Peters Event Part 2 - Restaurant Marketing Secrets - Episode 127 07.12.2022

Part 2 of my week with DSP in Vegas.  If you didn't listent to episode 126, GO TO IT NOW:) Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com    

David Scott Peters Event Part 1 - Restaurant Marketing Secrets - Episode 126 06.12.2022

Last week I was in Vegas to speak at David Scott Peters Restaurant Transformation Intensive and it was AWESOME!  Here are some of my takeaways that I think you'll find value it, enjoy. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the lin...

Restaurant Marketing Implementer - Restaurant Marketing Secrets - Episode 125 05.12.2022

Who's helping your roll out your marketing plan inside your 4 walls, do you have a marketing implementer? --- Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.ma...

Creating Your Annual Marketing Plan - Restaurant Marketing Secrets - Episode 124 02.12.2022

Do you leave for vacation with no plans?  No map?  No hotel reservations?  NOTHING BOOKED? I doubt it, and if so good luck :) Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestau...

What costs are you eating that you shouldn't be? - Restaurant Marketing Secrets - Episode 123 01.12.2022

Are there costs that you're absorbing every day that could be passed onto the consumers that you are struggling with?   In this episode I discuss what we found out in our journey with these fees and how wrong we are business owners usually are.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand...

Always Be Recording - Restaurant Marketing Secrets - Episode 122 30.11.2022

We are all blessed with 2 magical marketing opportunities every day.  First, we have smart phones that can record and edit just about anything you can think of.  Second, you can post it across 10+ platforms as many times as you'd like FOR FREE! Now that we have that out of the way, let's talk about how to get to a point where you are more than competent, and that starts with A.B.R...ALWAYS BE RECO...

How's Your Customer Service Affecting Your Marketing? - Restaurant Marketing Secrets - Episode 121 29.11.2022

Is your staff trainied to give the best experience possible?  Does everyone know without a doubt know what's expected from them as it relates to carrying out your entire experience?   Recently I was smacked with this for our own business, we didn't deliver.  So no matter how great our marketing or product is, we failed.  Let's discuss And don't forget to check out  abru.online/deals   to find out...

Orange Strikes Again - Restaurant Marketing Secrets - Episode 120 28.11.2022

Yes, the video I made went viral.  But that's not the goal, the goal is for that viral reach to reach people who already know, like and trust me.  And the only way it stuck out in their newsfeed was due to the branding. ARE YOU BRANDING EVERY DAY? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a bra...

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