Matt Plapp - America's Best Restaurants

Restaurant Marketing Secrets

Business EN ↓ 970 episodes

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape. The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www. MattPlapp.com

Author

Matt Plapp - America's Best Restaurants

Category

Business

Podcast website

mattplapp.com

Latest episode

Jul 5, 2026

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Episodes

How To Greet Your Guests - Restaurant Marketing Secrets - Episode 169 26.01.2023

Let's change it up, let's stop asking a question WE DON'T CARE ABOUT! Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your r...

Predictable Revenue - Restaurant Marketing Secrets - Episode 168 25.01.2023

What if you had a button, scratch that, buttons that you could push to drive revenue to your restaurant when you needed it? Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to fi...

Facebook Posts That Sell Food - Restaurant Marketing Secrets - Episode 167 24.01.2023

Facebook, email, text, LinkedIn, TikTok...They were not created for your to ADVERTISE on every day all day! Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you c...

Marketing Surveys - Restaurant Marketing Secrets - Episode 166 23.01.2023

Knowing your customers is key, not only to products you sell, but how you market and advertise... Let's discuss. And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out  abru.online/deals   to find out how you could get m...

Your Marketing Messaging - Restaurant Marketing Secrets - Episode 165 22.01.2023

Who are your best customers? What if your marketing is bringing the wrong ones and  Let's discuss And don't forget to check out abru.online/deals   to find out how you could get massive help And as always, I'd love your feedback.  Text me a selfie video or leave a review at one of the links below. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/america...

The Wall Of Shame - Restaurant Marketing Secrets - Episode 164 21.01.2023

You know those stories that stick with you for many years?  Well this Arby's visit was one of those, Let's discuss... And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants Let's discuss And don't forget to check out  abru.online/deals   to find out...

How Are You & I Going To Get Great Reviews? - Restaurant Marketing Secrets - Episode 163 20.01.2023

Reviews, we all need them.  They are the best word of mouth marketing you can have, my dad calls it "the transfer of trust." And when you hear my ask at the end, here are the links My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massiv...

Marketing Headlines Are The KEY - Restaurant Marketing Secrets - Episode 162 19.01.2023

If you try to target everyone, you reach NO ONE. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com  

Long Term Marketing Nurture - Restaurant Marketing Secrets - Episode 161 18.01.2023

Most, if not ALL OF YOU, are gaining valuable customer data and leaving it there.  No followup, no long term followup and no WELL THOUGHT out strategy on your followup. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and sub...

Let's Get Smart - Restaurant Marketing Secrets - Episode 160 17.01.2023

These two mediums are being ABUSED every day, and I bet you're one of the guilty parties.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.plapp.com

A/B Testing Your Restaurants Marketing - Restaurant Marketing Secrets - Episode 157 Video 16.01.2023

Are you testing your images, headlines, sub-headlines and body text on your ads?   You should be... Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.co...

The NFL & YouTube Know - Restaurant Marketing Secrets - Episode 159 16.01.2023

The NFL & YouTube just made a HUGE decision that should have you rethinking everything you THINK you know about restaurant marketing.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasb...

1 Thing Holding Your Restaurant Back - Restaurant Marketing Secrets - Episode 158 16.01.2023

It's not tough, but it needs to be fixed. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.plapp.com  

The Ultimate Restaurant Marketing Plan - Restaurant Marketing Secrets - Episode 156 13.01.2023

The Ultimate Marketing Plan = Daily strategic actions that create massive attention and exctitement around your restaurant. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaura...

Amazing Advertising Results & How To Evaluate - Restaurant Marketing Secrets - Episode 155 12.01.2023

It's not too often that you get to see massive results when you run advertising, but it can and SHOULD happen on some of your tactics.  The key though is to not let that cloud your judgement on everything you do, let's dicusss.  And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to c...

AI & Your Restaurant - Restaurant Marketing Secrets - Episode 154 11.01.2023

Artificial Intelligence is HERE and its only getting better.  Let's talk about a little AI for your restaurant. And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) Let's discuss And don't forget to check out  abru....

Your Restaurants Marketing Funnel & How 132 People Could Mean $1,000 In Sales- Restaurant Marketing Secrets - Episode 153 10.01.2023

You need funnels for your marketing and a LOT OF THEM!  In this podcast I talk about 6 funnels you should have and how for one of our clients a simple 132 person funnel could equal $1,000 in sales on a Monday night.  Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to...

Stop Renting Your Customer Base - Restaurant Marketing Secrets - Episode 152 09.01.2023

Advertising = RENTING!  Too many restaurants rely 100% on rented traffic, don't know what I mean?  Good, listen :) Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com w...

AI For Your Restaurant Marketing & Operations - Restaurant Marketing Secrets - Episode 151 08.01.2023

Artificial intelligence is here like never before, how are you going to adapt it to your restaurants operations and marketing? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestresta...

What 1st Impression Does Your Restaurant Make? - Restaurant Marketing Secrets - Episode 150 07.01.2023

Your landscaping, your signage, the overflowing garbage can out front.  What's causing 1st time customers to turn around and go somewhere else? Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www....

Get Pissed - Restaurant Marketing Secrets - Episode 149 06.01.2023

Let's go, it's time to get pissed, to get angry and to get motivated like never before to take that ACTION needed to move the needle in a big way. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) w...

Part 3 - A Golf Seminar In Your Restaurant? - Restaurant Marketing Secrets - Episode 148 05.01.2023

Part 3 of the series, let's talk about how to do what I've talked about the past 2 episodes in your restaurant. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www....

Part 2 - How To Increase Sales Without SELLING - Restaurant Marketing Secrets - Episode 147 04.01.2023

Yesterday we talked about the golf seminar idea I created for The Golf Exchange, today let's talk about where that came from. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestau...

We Increased Their Sales 200% For The Holidays - Restaurant Marketing Secrets - Episode 146 03.01.2023

What opportunities are there in your business and how are you planning to DOMINATE THEM?  Today we rewind it to 2010'ish for a promotion we did with a client that took their November and December sales to new heights.  And their holiday sales to an EVEN HIGHER level. Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restauran...

Make 2023 The Year Of Your SWAG - Restaurant Marketing Secrets - Episode 145 02.01.2023

Shirts, cars, hats, shoees, rings and heck EVEN MY AIR FRESHNER are all branded.   Let's discuss And don't forget to check out  abru.online/deals   to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.mattplapp.com

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